Monster Energy Drink Hires Trademark Bully To Go After Beverage Review Site
from the just-can't-get-enough dept
Just a couple weeks ago, we wrote about the ridiculous story of Monster Energy Drink trying to stop a small Vermont brewery from offering Vermonster beer, claiming trademark infringement. The whole thing seemed ridiculous, but now we have a clue as to what's going on. Against Monopoly alerts us to yet another, but even more questionable trademark complaint by Monster Energy Drink -- this time against a beverage review site. Writing a review of a product is not trademark infringement. However, the Against Monopoly writeup focused on the organization "representing" Monster Energy Drink and its parent company (Hansen's) -- and we immediately recognized the name from an earlier story. Continental Enterprises is a firm that gets big brands to give it the right to "represent" them in trademark issues -- and then goes hunting for anything that it can claim is trademark infringement, even if the use is clearly not infringing (such as a review site). According to reports, CE works (at least in part) on a commission basis -- where it gets a cut of whatever money it squeezes out of others. So it has little incentive to make sure the infringement is real. It just wants to get as much money as possible. I have no idea if the Vermonster dispute also involves Continental Enterprises, but going after a beverage review site is pretty ridiculous. This can't be doing good things for the Monster Energy Drink brand.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: monster, monster energy drink, reviews, trademark
Companies: continental enterprises, hansens, monster energy drink
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hmm
http://www.tabberone.com/Trademarks/HallOfShame/CyberCops/ContinentalEnterprises/Continenta lEnterprises.shtml
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Re: hmm
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Trademark and the military
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Re: Trademark and the military
Kennedy tried to do that. Didn't work out real well for him, either....
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Re: Trademark and the military
That's because the term for the HH-3E was coined by GIs, and did in fact refer to the Green Giant Food Co. icon. So attempts by the army (or whomever) to copy-right the name would have been foolish.
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Re: Re: Trademark and the military
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Re: Re: Re: Trademark and the military
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Monster vs. Monster
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Re: Monster vs. Monster
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Re: Monster vs. Monster
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Re: Monster vs. Monster
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Re: Monster vs. Monster
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Or is there something in court where the defendant wont (cant) show and you auto win regardless of your case? (sue Pepsi for 10 $, no one from Pepsi shows, win 10$ from Pepsi?)
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Re:
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Choices
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Re: Zaven
I'd call it payback for all the frivolous lawsuits Monster Cable filed over its trademark.
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Assinine
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Then a whole bunch of people do the same thing, (small amount, minor compliant, costs more to defend then to pay off)
Its even worse if your unemployed with few resources to take if your completely full of BS?
Its free money!
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Re: Anonymous Coward
It's also dishonest and fraud if it didn't happen or you cut your lip on purpose.
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I know I swor them off
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Re:
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Professional Internet Marketers take on Monster Energy
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STOCK TIP: Sell Hansen's/Monster Energy
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Re: Ben
It may come sooner, it may come later, but you will reap what you have sown.
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The Monsters of trademark enforcement
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Re: The Monsters of trademark enforcement
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Monster Cable revisited?
Hopefully they've abandoned that, but I'm not for sure if they have.
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More To The Emotional Side
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Thai Food & Thai Beverage
Thailand has a great variety of drinks and beverages. If you’d like to learn more about them, try visiting the website, www.thai-food.in.th. It is only just beginning but I think you will eventually find it to be a great resource. It also explores a variety of Thai food facts in general.
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