Embracing Traffic From Those Darn Aggregators
from the let-it-flow dept
With the new effort by newspaper folks who are unable to come up with a business model to blame news aggregators with big time executives from media companies insisting that aggregators "steal" from them by sending them traffic, it's time to brush away that myth. Take, for example, the excellent tech/social media blog ReadWriteWeb, who recently had an article about Eric Schmidt's predictions for what the web will look like in five years. Soon afterwards, the Huffington Post "aggregated" that story and posted the opening on its own site with a link to the full article. For over a year now, we've been hearing mainstream publications complain about this sort of thing by the HuffPo, with the NYTimes digital boss Martin Nisenholtz complaining about this activity just last week.But, of course, all this sort of activity does is bring in tons of traffic. The Huffington Post gets an awful lot of traffic and a link from the site drives traffic. Marshall Kirkpatrick, from RWW, noted that the single HuffPo link drove 10,000 page views in just four hours, and basically begged HuffPo to "steal" more content like that. Indeed, it's still really difficult to understand why mainstream publications are so up in arms over other sites helping to promote their articles and send them traffic -- even to the point of looking to pass laws to stop such activity.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: aggregators, traffic
Companies: huffington post, readwriteweb
Reader Comments
Subscribe: RSS
View by: Time | Thread
I have a choice Now
The Problem is that on the Internet I have my choice of where my news comes from. I stopped watching local news, and even looking at the paper when I found that I so many more choices of where to get my information from.
All my news is put into one place google reader, where I can sift through headlines of on topics which interest me, if I see an article worth reading I will click the read more link because I prefer to read the article on the website which the article came from
The choice presented to the consumer makes it harder for the business, but is this actually a bad thing?
[ link to this | view in thread ]
"Choice"
It's all about protecting our revenue stream. We're not gonna let some little sodding upstart meddle with that.
Geddit now????
[ link to this | view in thread ]
[ link to this | view in thread ]
Soundbites Rule
Not that the newspapers care if you read the copy in the first place, but they do want you to see the ads and give their servers a chance to do their spyware thing.
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
It's about the physical paper
Basically many newspaper folks still don't get the internet at all. They are still stuck on the idea that they must sell a physical item to make money.
[ link to this | view in thread ]
Re: It's about the physical paper
Considering that the news industry is congenitally unable to understand why people are turning away from traditional news sources, I wouldn't be surprised if they believe that web hits are lost revenue.
[ link to this | view in thread ]
Ligitimize Content Aggregators
Content producers need to start working with the aggregators to create a platform for a personalized and custom news readers. A good example is http://www.Feedjournal.com and an the RSS Feed Aggregator Newspaper we've been creating at http://www.Libertynewsprint.com
[ link to this | view in thread ]
Thanks for the kind words, Mike.
[ link to this | view in thread ]