Embracing Traffic From Those Darn Aggregators
from the let-it-flow dept
With the new effort by newspaper folks who are unable to come up with a business model to blame news aggregators with big time executives from media companies insisting that aggregators "steal" from them by sending them traffic, it's time to brush away that myth. Take, for example, the excellent tech/social media blog ReadWriteWeb, who recently had an article about Eric Schmidt's predictions for what the web will look like in five years. Soon afterwards, the Huffington Post "aggregated" that story and posted the opening on its own site with a link to the full article. For over a year now, we've been hearing mainstream publications complain about this sort of thing by the HuffPo, with the NYTimes digital boss Martin Nisenholtz complaining about this activity just last week.But, of course, all this sort of activity does is bring in tons of traffic. The Huffington Post gets an awful lot of traffic and a link from the site drives traffic. Marshall Kirkpatrick, from RWW, noted that the single HuffPo link drove 10,000 page views in just four hours, and basically begged HuffPo to "steal" more content like that. Indeed, it's still really difficult to understand why mainstream publications are so up in arms over other sites helping to promote their articles and send them traffic -- even to the point of looking to pass laws to stop such activity.
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Filed Under: aggregators, traffic
Companies: huffington post, readwriteweb
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I have a choice Now
The Problem is that on the Internet I have my choice of where my news comes from. I stopped watching local news, and even looking at the paper when I found that I so many more choices of where to get my information from.
All my news is put into one place google reader, where I can sift through headlines of on topics which interest me, if I see an article worth reading I will click the read more link because I prefer to read the article on the website which the article came from
The choice presented to the consumer makes it harder for the business, but is this actually a bad thing?
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"Choice"
It's all about protecting our revenue stream. We're not gonna let some little sodding upstart meddle with that.
Geddit now????
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Soundbites Rule
Not that the newspapers care if you read the copy in the first place, but they do want you to see the ads and give their servers a chance to do their spyware thing.
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Re:
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It's about the physical paper
Basically many newspaper folks still don't get the internet at all. They are still stuck on the idea that they must sell a physical item to make money.
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Re: It's about the physical paper
Considering that the news industry is congenitally unable to understand why people are turning away from traditional news sources, I wouldn't be surprised if they believe that web hits are lost revenue.
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Ligitimize Content Aggregators
Content producers need to start working with the aggregators to create a platform for a personalized and custom news readers. A good example is http://www.Feedjournal.com and an the RSS Feed Aggregator Newspaper we've been creating at http://www.Libertynewsprint.com
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Thanks for the kind words, Mike.
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