Gimmicky Augmented Reality Videos Popping Up In Music Videos And Magazines
from the not-quite-there-yet dept
If you haven't been paying attention, over the last couple of months, the "buzz" over "augmented reality" has been building. It seems likely that it's going to be one of those topics you hear a lot about in 2010, so get ready for it now. The basic concept is that you'll be able to overlay digital information on the real world, and conceptually, it could be really cool. If you had heads-up displays or a contact lens, it could actually be quite useful. The concept itself isn't new. This video from five years ago shows that people have been working on the concept for quite some time:But that isn't stopping some folks from trying to get ahead of the curve in jumping on the augmented reality bandwagon. Unfortunately, the end result seems kinda gimmicky and useless -- more for show, rather than to do anything useful. Last week, all the buzz was about singer John Mayer releasing an augmented reality video, but if you watch the following video, you might wonder what the point is:
And, now, Esquire magazine is trying to do the same thing. An image in the magazine, when held up to a computer webcam and lined up correctly, and Robert Downey Jr. will apparently show up on your screen and say stuff. I give Esquire some credit for trying, and making the paper magazine have something different that might attract some buyers, but it doesn't seem like they're using the augmented reality for anything useful.
My guess is that we'll be seeing a lot more of these useless augmented reality experiments, combined with lots of press coverage and hype -- and most people won't even bother, because it's not that useful. Perhaps, then, the hype can die down and some really useful augmented reality apps can start to show up.
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Filed Under: augmented reality, videos
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who framed roger rabbit
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http://www.lostvalentinos.com/
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US Priority Mail Simulator
http://www.youtube.com/watch?v=jCcZX8qGAX0
You use it to create a virtual box and decide how much stuff will fit in said box.
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Input device?
Augmented reality would be using the web cam to show YOUR living room on the screen and have John Mayer dance around in it. Right?
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Re: Input device?
As for early examples, Terminator and RoboCop both had augmented reality heads-up displays. I'm sure there are older examples too.
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Re:
At least read the whole article before trolling.
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Re: Re:
Anything that gets Augmented Reality more attention is good in my books. The more people thinking about it, the better the chance someone hits that Eureka moment. And if all there are is 'useless' experiments at the moment, that's just a spur for someone to make something better.
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Re:
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My favorite is actually
... also like when blue tooth came out, people thinking that you are nuts for talking to things that aren't there, "oh what a cute little kitten you are play with that ball of yarn" .... GRIN
Kids with VR googles pestering their parents over the next cool thing....
kid - Mom I want Mikey the poo flinging VR Monkey
mom - no thats disgusting
kid - please!!!
mom - no
Virtual adware that try’s to sell you Viagra, penis enlargement, tells you have inherited 10 million dollars from your dead Nigerian oil tycoon uncle... etc
On the Legal side... Laws against Virtual/augmented reality while driving, Laws against hacking other peoples Virtual/augmented realities, banning of porno pals to protect the children of course.
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Augmented Reality is for sad bastards
http://en.wikipedia.org/wiki/Snow_Crash
I know there are some who think this technology is cool, and I agree that it makes for great party games. But I still think that individuals who walk along, talking to thin air - let alone interact with imaginary objects - look like loonies.
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One use I wish for...
One use I wish for, since I am so bad with names and faces.
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plenty more AR where that came from
We ran down 40 good and not so good AR projects readers here might be into:
40 Augmented Reality Projects Sure To Blow Your Mind ... Or Just Blow (http://www.jawbone.tv/featured/2-featured/119-40-augmented-reality-projects-that-will-blow-your-min d-or-just-blow.html)
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Technology Review augmented reality aritcle
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