DailyDirt: Be Careful What You Ask For
from the urls-we-dig-up dept
The internet can be a rather dangerous place to ask people for suggestions. This is especially true for big brands and pop singers (eg. Taylor Swift's promotional contest that voted for her to play at the Horace Mann school for the deaf) who have a significant number of haters just waiting for an opportunity to troll. Marketing folks have been trying out some experiments in gathering "user generated content" from the internet, and here are a few of cases that didn't go quite as well as planned.- Coca Cola has apologized for its "Share A Coke" website in South Africa that apparently didn't limit user input to people's names. Filtering user input is a lesson that seems to be re-taught again and again. [url]
- McDonald's asked people to share stories of their favorite memories of the burger chain giant, but not everyone had cheerful, glowing things to say. The #McDStories hashtag was pulled from promotion after just a couple hours. "#McDStories: McDialysis? I'm loving it!" [url]
- Back in 2009, Skittles turned over their main website to anyone on Twitter who simply mentioned "skittles" in their tweets. Was that campaign a success or a failure? Tell us in the comments below.... [url]
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: advertising, brands, campaigns, coke, crowdsourcing, marketing, share a coke, skittles, ugc, user generated content
Companies: coca cola, mcdonald's, twitter
Reader Comments
Subscribe: RSS
View by: Time | Thread
Be careful, indeed.
[ link to this | view in chronology ]
It's like those self-serving cashiers Tesco has. Why do the work that your customers can do for you?
[ link to this | view in chronology ]
http://abcnews.go.com/blogs/entertainment/2012/07/internet-votes-to-send-rapper-pitbull-to-al aska-walmart/
[ link to this | view in chronology ]
Dumbasses
[ link to this | view in chronology ]
JP Morgan
It was a serious clusterfsck, widely reported:
After Twitter #Fail, JPMorgan Calls Off Q. and A.
http://dealbook.nytimes.com/2013/11/13/after-twitter-fail-jpmorgan-calls-off-q-and-a/
JP Morgan shows exactly how to not use Twitter
http://www.buzzfeed.com/matthewzeitlin/jpmorgan-shows-exactly-how-to-not-use-twitter
Best of JP Morgan Twitter Fiasco
http://www.outsiderclub.com/the-best-of-the-ask-jp-morgan-twitter-fiasco/609
JPMorgan Chase's Twitter initiative backfires
http://www.bizjournals.com/sanfrancisco/blog/2013/11/jpmorgan-chase-bank-twitter-askjpmorga n.html
[ link to this | view in chronology ]
Re: JP Morgan
What a laugh fest.
Let's not be too rough on these sensitive job creators though - they just might leave or something ... lol
[ link to this | view in chronology ]
I guess the failures are exactly companies that have distanced themselves from doing stuff that's good for the customers to abusing their dominant position in the market.
[ link to this | view in chronology ]
q.cells solar panel
[ link to this | view in chronology ]