Companies Realizing That Content Is Advertising Via Web Series
from the well,-it's-a-start dept
The NY Times has an article about the rise of online "web series" shows that are suddenly popular, noting that many brands are creating such things as a way to produce interesting content online while getting some attention for their brand. It's yet another realization that advertising is content and content is advertising. The key point, that many say they realize (and hopefully they live up to it) is that none of this works if the content itself sucks. So they're working on these shows with a focus on making them good and enjoyable to watch first, and including the sponsorship as a secondary part of the effort. I'm sure there may be some backlash over this idea, but it actually makes quite a lot of sense. It gets more good content out there, and helps brands get themselves noticed and remembered not for intrusive and annoying advertising, but for sponsoring something cool.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: advertising, brands, content, webisodes
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A great example of this
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Web - TV
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Why would be you spamming sites with banner ads and filling inboxes with spam mail if you didn't have anything to sell?
The point is that the market has become overly saturated with "ignorable" ads, and to stand out you need to create something that people want to talk about, and want to go looking for.
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Advertising CAN work if the content itself sucks
http://www.viswiki.com/en/Revolving_Door_%28television_advertisement%29.
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Back to the roots
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Advertising is content, etc.
Took years to kick it off, but my client base is REALLY solid; they know they are getting the "best for less", and it just gets better and better (for them and for me!).
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