Blu-Ray's Managed Copy Appears To Be Another Hollywood Disaster In The Making

from the could-it-get-any-more-ridiuclous? dept

One of the major reasons why Blu-ray is still struggling to catch on (despite winning the long drawn out victory over competing format HD-DVD) is that you're extremely limited in what you can do with Blu-ray content. In an era when people are used to being able to move content and time- and place-shift it at will, Blu-ray is quite limiting. This has become a growing concern to those in Hollywood who thought Blu-ray was going to be its savior. Unfortunately, the response is being equally bungled by Hollywood. The key concept is the idea of "managed copies," which (in theory) will let users make limited DRM'd copies for time- and place-shifting.

Of course, that assumes that the offering actually works. And right now it's nearly impossible to tell. Jerry Leichter alerts us to a story of one small studio that's trying to implement "managed copy" offerings and is finding it to be nearly impossible. The instructions on how to do it are not at all clear, and the studio is not getting much in the way of help from those behind the standard. Furthermore, there's simply no way to test to see if they're doing it right, since there's no equipment that can handle managed copies yet. And this is from a studio, Scenic Labs, that believes DRM is pointless and "piracy is going to happen." So why is it even bothering? It basically has no choice. If you're creating commercial Blu-ray discs, this is the only option you get: it must include this poorly documented DRM if you want to offer a copyable version.

Of course, there is one alternative. As the head of the studio notes, if they screwed up the process, they have no interest in remastering the discs, so they'll just ask buyers to send a cameraphone photo of the purchased DVD, and they'll send them a digital file over the internet.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: blu-ray, drm, dvds, managed copy, movies


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 14 Dec 2009 @ 3:43pm

    Seems like the "solution" might be part of the plot. The more info they can get on who bought what (send me your name and address) the more power they have. Assuming knowledge is power.

    link to this | view in thread ]

  2. icon
    BullJustin (profile), 14 Dec 2009 @ 3:43pm

    that's better

    because no one will post any camera phone photos of BluRay discs online

    link to this | view in thread ]

  3. icon
    Nastybutler77 (profile), 14 Dec 2009 @ 3:48pm

    Not only are they making it difficult to have legal copies, but now some studios are looking to further limit the "Digital Copy" that some DVDs and BluRays come with that allow you to transfer a copy of the movie to your computer or iPod. I was looking at the "Inglorious Basterds" BluRay description on Amazon and noticed that the Digital Copy is only good through 12/31/10. So now they've put expiration dates on something that should be a staple of all physical movies. Way to take away value Hollywood! That'll keep 'em coming back for more!

    link to this | view in thread ]

  4. icon
    drkkgt (profile), 14 Dec 2009 @ 4:10pm

    Re:

    Same thing on the harry potter movie that just came out. The digital copy is only good to download for a month or so

    link to this | view in thread ]

  5. icon
    scarr (profile), 14 Dec 2009 @ 4:12pm

    Re: Re:

    Stuff like that is going to get retailers into trouble pretty quickly, unless they update their listings. That should give some push-back to the movie industry.

    link to this | view in thread ]

  6. icon
    richshelton (profile), 14 Dec 2009 @ 4:18pm

    The digital copy expiration is only for activation...

    but it's still stupid deadline. Once activated, the copy should work forever (assuming the DRM servers stay online, company doesn't fold, etc). The digital copy is on a disc in the package already but you only have until a certain date to "activate" it (which means iTunes or whatever adds the DRM using your account info and the redeemable code with the disc). It's an artificial limitation that doesn't make sense. What if I buy the disc after the deadline? I now have a disc with content I can't access. By the time of the deadline date, the movie will already be well past the airing on premium cable window anyway (and will have been rentable/Netflixable for longer).

    link to this | view in thread ]

  7. identicon
    Anonymous Coward, 14 Dec 2009 @ 4:29pm

    DRM is pointless. The 'copy protection' on blu-ray movies was cracked long ago, and full DRM-free copies of HD movies can be downloaded from the internet long before copies hit store shelves. The previously mentioned 'Inglorious Basterds' is scheduled for release tomorrow, Dec 12. The full blu-ray image has been on the net since Nov 30, for those who know where to find it, and have the desire to download a 44.5GB file.

    The only thing accomplished by putting DRM on any form of media is frustrating the paying customer.

    link to this | view in thread ]

  8. icon
    Richard (profile), 14 Dec 2009 @ 4:30pm

    Blu ray is pointless

    Blu ray is pointless anyway. Technically (DRM aside) it's not needed to play the HD content - a HDD PVR or computer will do that perfectly fine. Optical drives are losing the race with HDD and flash memory anyway - and are close to obsolescence.
    When CDs arrived in the early 80's they were 60x the size of a contemporary consumer HDD. DVDs in the late 90's were around the same size as a contemporary HDD.
    Now a blu-ray at around 25-50GB is less than 1/20th of a typical HDD and comparable to a $30 flash drive.

    I know that multi-layer blu-rays are predicted (~400GB) - but by the time they arrive the HDD's and flash memories will be even further ahead.

    link to this | view in thread ]

  9. identicon
    Anonymous Coward, 14 Dec 2009 @ 4:34pm

    Boycott Blu-Ray. Boycott DRM. I'd rather the entire movie crumble than buy the crap they are trying to sell me. Seriously F-em!

    link to this | view in thread ]

  10. icon
    Steven (profile), 14 Dec 2009 @ 4:35pm

    Digital Copy

    I've always found the 'digital copy' addition to DVD's and Blue ray rather comical, as the only thing on the disc to begin with is a digital copy.

    link to this | view in thread ]

  11. identicon
    Murdoch's #37 fan, 14 Dec 2009 @ 4:41pm

    Mike, I find it interesting that you hit this story, and not the other story about how Hollywood is now including flippable or second copies of bluray movies on DVD in the same case, and often offering a digital version for phone or PC use as well.

    I really think your intention is to make the media companies look bad, and never mention the good things they are doing to meet customer demands.

    link to this | view in thread ]

  12. icon
    ChurchHatesTucker (profile), 14 Dec 2009 @ 4:44pm

    Re:

    FTA: "Another option for making copies simple would be to allow an "always copy" flag… but again, this only works on BD-Rs, not commercial discs."

    So you literally are unable to get a BR disc commercially pressed without this crap. I'm glad that I've avoided the format.

    link to this | view in thread ]

  13. icon
    Nastybutler77 (profile), 14 Dec 2009 @ 4:56pm

    Re:

    #37,

    Please read some of the above posts before trolling.

    Thank you; that is all.

    link to this | view in thread ]

  14. identicon
    DCX2, 14 Dec 2009 @ 4:58pm

    Re: Blu ray is pointless

    You didn't take the premise to the logical conclusion.

    *Physical* media are pointless. By the time 400 GB Blu-Ray discs exist, computers probably won't even have ROM drives anymore.

    link to this | view in thread ]

  15. identicon
    Anonymous, 14 Dec 2009 @ 4:59pm

    Re:

    Did you submit the story as requested?

    link to this | view in thread ]

  16. identicon
    PRMan, 14 Dec 2009 @ 5:12pm

    Re: The digital copy expiration is only for activation...

    No, it only lasts as long as your PC hardware.

    I have DVDs that I have had for 13 years now. But my PCs typically only last 3-5 years. After that, say goodbye to your "managed copy".

    I'll just buy a Blu-Ray drive, get a copy of AnyDVD HD and do it the old-fashioned way.

    link to this | view in thread ]

  17. identicon
    PRMan, 14 Dec 2009 @ 5:15pm

    Re:

    Because you can only do it ONCE and it is tied to your hardware!

    There's no value in that 3 years from now when my PC dies.

    And how do I burn it to a DVD to play in the car or in my brother's portable DVD player as we stand in line on Black Friday?

    link to this | view in thread ]

  18. identicon
    YOUR A NOOB Murdoch's #37 fan, 14 Dec 2009 @ 5:44pm

    oh you mean like

    http://www.techdirt.com/articles/20091213/1648377324.shtml

    http://www.techdirt.com/articles/20091 213/1931347326.shtml

    oh and heres some nice people too
    Canadian Recording Industry Faces $6 Billion Copyright Infringement Lawsuit
    http://www.michaelgeist.ca/content/view/4596/135/

    link to this | view in thread ]

  19. identicon
    M, 14 Dec 2009 @ 6:26pm

    Re: oh you mean like

    link to this | view in thread ]

  20. identicon
    Murdoch's #37 fan, 14 Dec 2009 @ 6:28pm

    Re: oh you mean like

    You are giving yourself away by not knowing how to use the "reply to this comment" button on multiple threads.

    As for the articles you are pointing to, well, let's just say that most of it has already been shown to be less than informative, less than complete, and that Mike's conclusions on at least some of it may be somewhat misleading (or wishful thinking).

    Please try to stay on topic, rather than jumping up and down like a 12 year old on a sugar high pointing an unrelated items.

    link to this | view in thread ]

  21. identicon
    Anonymous, 14 Dec 2009 @ 6:52pm

    Re: Re: oh you mean like

    Mate, it is a well known fact that Mike is biased towards the consumer. If you want balanced news, you may want to start reading foxnews.com.

    link to this | view in thread ]

  22. identicon
    RD, 14 Dec 2009 @ 6:53pm

    Holy cow batman!

    Wow! The spread of pure BULLSHINE in this post is amazing! I never knew it was possible to be so wrong about so many things that are simple to verify:

    "Now a blu-ray at around 25-50GB is less than 1/20th of a typical HDD and comparable to a $30 flash drive."

    Please, pray tell, where can you buy a 50gb flash drive? and where can you get that for the $30? You cant even get a 32gb drive for anywhere near that yet.

    "Mike, I find it interesting that you hit this story, and not the other story about how Hollywood is now including flippable or second copies of bluray movies on DVD in the same case"

    Haha good one! No, you see, that ended the micro SECOND the competing format (HDDVD) was no longer a competitor. Sure, SOME people might offer this here and there, but it is NOT widespread or even a selling point of BluRay, AT ALL.

    "I have DVDs that I have had for 13 years now. But my PCs typically only last 3-5 years. After that, say goodbye to your "managed copy".

    While I appreciate the sentiment in helping the argument against these DRM encrusted copies, DVD's have, in fact, only been around 12 years (1997 barely, there were only about 25 movies that came out at launch for the remainder of the that year) and burnable DVD's a bit less than that (unless you were RICH as hell back in 1998 and had 5 figures to buy a burner and north of $20 per disc)

    Its all well and good to get frothy at the prospect of these ridiculous DRM limited media, but wild exaggerations arent going to win people over. Might want to pull it back just a bit. Thanks.

    link to this | view in thread ]

  23. identicon
    Anonymous Coward, 14 Dec 2009 @ 7:21pm

    Re: Re: oh you mean like

    "As for the articles you are pointing to, well, let's just say that most of it has already been shown to be less than informative, less than complete, and that Mike's conclusions on at least some of it may be somewhat misleading (or wishful thinking)."

    Please substantiate.

    link to this | view in thread ]

  24. identicon
    substantiate, 14 Dec 2009 @ 9:15pm

    "substantiate" - word of the day

    Reason he never replied he needs to google it to learn what it meant, LOL.

    AND mister #37 your attempt at obfuscation
    ( another neat word to confuse and confound readers of grade 4)
    by a whole paragraph of absolute nothing is well...Unsubstantiated.

    link to this | view in thread ]

  25. identicon
    Yakko Warner, 14 Dec 2009 @ 9:25pm

    Re: Re: Blu ray is pointless

    Good luck finding an ISP that'll let you download that much data in a single session...

    link to this | view in thread ]

  26. icon
    Mike Masnick (profile), 14 Dec 2009 @ 10:38pm

    Re:

    Mike, I find it interesting that you hit this story, and not the other story about how Hollywood is now including flippable or second copies of bluray movies on DVD in the same case, and often offering a digital version for phone or PC use as well.


    I believe that story is linked in the above post. And that's what much of this post is about.

    I really think your intention is to make the media companies look bad, and never mention the good things they are doing to meet customer demands.

    When we see media companies doing smart things we are quick to mention it.

    link to this | view in thread ]

  27. identicon
    Anonymous Coward, 15 Dec 2009 @ 4:59am

    Re: Re: Re: oh you mean like

    FTFT, fool.

    link to this | view in thread ]

  28. icon
    ethorad (profile), 15 Dec 2009 @ 5:11am

    Re: that's better

    Not just that, I'm willing to bet one of the BitTorrent users will be first in line to buy a copy and MSM a photo as they walk out of the shop. You'll be able to download the file from BT that evening.

    link to this | view in thread ]

  29. icon
    Richard (profile), 15 Dec 2009 @ 5:25am

    Re: Re: Blu ray is pointless

    You didn't take the premise to the logical conclusion.

    *Physical* media are pointless.


    You're right of course !

    link to this | view in thread ]

  30. icon
    Richard (profile), 15 Dec 2009 @ 5:31am

    Re: Holy cow batman!

    "Now a blu-ray at around 25-50GB is less than 1/20th of a typical HDD and comparable to a $30 flash drive."

    Please, pray tell, where can you buy a 50gb flash drive? and where can you get that for the $30? You cant even get a 32gb drive for anywhere near that yet.


    When I say comparable I mean just that - a 16G drive is about $30 and not far short of the bottom end of Blu ray (about 25G) give it a year or two...

    link to this | view in thread ]

  31. icon
    Richard (profile), 15 Dec 2009 @ 5:46am

    Re: Re: Re: Blu ray is pointless

    Well strictly - as a means of moving data around - with present network limitations Blu ray makes some sense - however - once you have the data you would probably like to throw the disc away. Given past trends you probably won't have the equipment to play it long term anyway.

    The thing is that the format war would have been irrelevant but for DRM which ties content to a physical object.

    link to this | view in thread ]

  32. icon
    chris (profile), 15 Dec 2009 @ 6:24am

    Re: Re: that's better

    I'm willing to bet one of the BitTorrent users will be first in line to buy a copy and MSM a photo as they walk out of the shop. You'll be able to download the file from BT that evening.

    blue ray discs are already on BT right now, often a week or two before retail release. there is no need for camera phone shenanigans.

    link to this | view in thread ]

  33. icon
    chris (profile), 15 Dec 2009 @ 6:34am

    Re: Re: The digital copy expiration is only for activation...

    No, it only lasts as long as your PC hardware.

    depending on how the DRM works, maybe only as long as your current OS install :-(

    link to this | view in thread ]

  34. identicon
    Anonymous Coward, 15 Dec 2009 @ 6:43am

    Re: Re:

    Actually, I re-read the post carefully, and there is little or no direct reference to the ideas. You may have slid a link in there, but you are so busy bashing DRM that you don't even address the issue.

    link to this | view in thread ]

  35. icon
    chris (profile), 15 Dec 2009 @ 6:44am

    Re: Re: Re: Blu ray is pointless

    Good luck finding an ISP that'll let you download that much data in a single session...

    the terabyte external hard drive has replaced the DVDR as the weapon of mass destruction for intellectual property.

    the internet is great for getting new stuff, especially if you have the hookup on a tracker that your friends don't, but external drives via small world networks are the best way to move tons of stuff.

    link to this | view in thread ]

  36. identicon
    JEDIDIAH, 15 Dec 2009 @ 6:57am

    Re: Holy cow batman!

    >> "Now a blu-ray at around 25-50GB is less than 1/20th of a
    >> typical HDD and comparable to a $30 flash drive."
    >
    > Please, pray tell, where can you buy a 50gb flash drive?
    > and where can you get that for the $30? You cant even get > a 32gb drive for anywhere near that yet.

    He's stretching a bit but not too much. A 32G flash drive is more like $60 assuming you can't find some doorbuster sale at Frys. The point is still perfectly valid though. We are still rapidly reaching the point where "cheap portable random access media" is big enough for BluRay main feature.

    We have seen MP3 come and go as something that can choke a PC or laptop harddrive and now standard definition video is quickly being eclipsed by the average new hard drive size. Soon it will be BluRay's turn.

    Something else that is in the mix is relatively cheap 500G laptop hard drives in small bus powered portable cases.

    link to this | view in thread ]

  37. identicon
    Anonymous Coward, 15 Dec 2009 @ 6:58am

    Re: Re: Re: that's better

    I wish you hadn't said it like that, you're scaring all the people in Hollywood or the people hired to protect them.

    A better way to put it is: No matter what security measures a BluRay is given, a single dedicated hacker can show the online(more specifically geeky) world how to circumvent each of these measures. Some of that world includes pirates who like to distribute free content. When these people watch, they will rip and up every BluRay movie that they couldn't figure out how to while "New Security X" was stopping them.

    No matter what the studios try or are told to try by "content rights protecting agencies" one way or another, it will quickly become possible for people to pirate their content once more. But where does this leave the legitimate consumer? Don't the studios feel bad for our parents, or grandparents? They will never figure out how to use their store bought BluRay movies as advertised because it's not as easy as VHS or even that DVD thing they just got the hang of.

    link to this | view in thread ]

  38. icon
    Hephaestus (profile), 15 Dec 2009 @ 7:15am

    Re: Re: The digital copy expiration is only for activation...

    I was going to say the same thing but suggest a free Blu ray ripper there are a ton of them out there. Preferably Linux based.

    link to this | view in thread ]

  39. identicon
    TDR, 15 Dec 2009 @ 7:28am

    Just a comment in regards to physical media's alleged obselesence. I wouldn't claim that just yet. It's still useful for backup purposes. After all, I don't much care to have to redownload tens of gigs of data after a system crash when it would be easier to just reinstall many of the programs from their original discs. Download speeds just aren't fast enough, at least in the US, for large amounts of data to be transmitted in a short amount of time.

    Also, if the cloud fails (or if you're unable to get online for whatever reason), what then? Where, then, will you go, if you have no physical backup to restore from? I don't know about you, but I don't like my backup capability being restricted to having to be online to do so. And I've had too many computers die on me over the years to trust hard drives too much.

    link to this | view in thread ]

  40. icon
    Hephaestus (profile), 15 Dec 2009 @ 7:29am

    Re:

    Bad experience with Blu Ray?

    link to this | view in thread ]

  41. icon
    chris (profile), 15 Dec 2009 @ 10:42am

    Re: Re: Re: Re: that's better

    I wish you hadn't said it like that, you're scaring all the people in Hollywood or the people hired to protect them.

    sorry. how does this sound:

    game over. you lose.

    A better way to put it is: No matter what security measures a BluRay is given...

    that's a fallacy. you don't need to be a geek. you don't even need to know a geek. you don't even have to know a college student. you just have to know how to use google.

    No matter what the studios try or are told to try by "content rights protecting agencies" one way or another, it will quickly become possible for people to pirate their content once more.

    correct me if i am wrong, but sounds like you think filesharing was interrupted some how. all of these copy protection measures have no effect on filesharing. the copies uploaded to BT either never had DRM on them, or had the DRM stripped prior to upload.

    all copy protections do is drive more legitimate customers to file sharing. 4 years ago, i was lucky to see 500 seeders listed on a public tracker for a really popular movie. today, there are tens of thousands on the new releases. DRM not only fails to stop piracy, it's actively encouraging it.

    link to this | view in thread ]

  42. icon
    Almost Anonymous (profile), 15 Dec 2009 @ 10:44am

    Re: Re: Re: oh you mean like

    """
    Mate, it is a well known fact that Mike is biased towards the consumer. If you want balanced news, you may want to start reading foxnews.com.
    """

    The mind boggles. Tell me, in your universe, does the sun set in the east? Do people brush their teeth with cow patties?

    Anyway, I prefer my universe, where being biased towards consumers is not a bad thing, and foxnews.com is about as un-balanced as a site can be without actually falling of the intarwebs.

    link to this | view in thread ]

  43. identicon
    Anonymous Coward, 16 Dec 2009 @ 6:26am

    Another Perspective

    Before you throw in the towel on Blu-Ray, I offer some observations (i.e., what I have actually seen).

    (1) The Blu-Ray section at my local Sam's Club keeps growing. The end-of-the-aisle display that was once devoted to new movies has been switched to new Blu-Ray movies. The once itty-bitty Blu-Ray section has grown to about 20% the length of the movie aisle.

    (2) It seems to me that the space devoted to Blu-Ray discs has grown the fastest in the last six months.

    (3) Early this year I looked at the single Blu-Ray player at Sam's Club. It was about $280. They had a teeny section devoted to them and they were not selling them quickly. Last weekend I noted that my Sam's Club had a $78 Blu-Ray player in an aisle-end display. The display was getting a fair amount of attention and while the players might not have been "flying" off the shelves, they were being sold in what appeared to be significant quantities. My Sam's Club now offers the same number of Blu-Ray players as standard DVD players.

    (4) If the current growth continues (extrapolating from what I have seen this year), I estimate that by Christmas of next year that Blu-Ray will take up 40 to 50% of the video aisle at Sam's Club.

    (5) My local Sam's Club and Wal-Mart has started offering $10 Blu-Ray movies. While Blu-Ray players are not "flying" off the shelves, the cheap Blu-Ray movies are.

    Conclusion: Just a bit too early to sound the death of Blu-Ray. It seems to be gaining momentum. Incidentally, there were those who sounded the death of DVD's early on (too expensive, too complicated, not enought movies, players cost too much, you cannot record on DVD, etc.), but Laser Disc is gone, Beta is gone, and VHS is gone.

    link to this | view in thread ]

  44. identicon
    DaveBG, 16 Dec 2009 @ 6:35pm

    Much, much hilarity to be had here, in both the original piece and some of the comments.

    First off, sorry "dudes" but I think too many of you geek types put far too much emphasis on this kind of stuff. Take a deep breath, a step back, and then realise that just because you're torrenting and having wet dreams about "everything on the cloud!" you're a teeny, tiny sub-niche compared to the average consumer who has neither the time or the inclination to delve into your seedy little world and is far happier picking up a disc and sticking it in a player. Those at the fringe might whinge and whine about DRM but the consumer leviathan didn't, doesn't, and probably never will, care.

    Secondly, those comparing "$30" Blu-Ray discs to $30-40-50-60 SD cards. You do realise that a "$30" Blu-Ray has a movie on it right? And that you can buy a 15 pack of 25GB Blu-Ray discs for $35 from Amazon? Just to spell it out, that's $2.33 for 25GB, copared to $30 for 16GB SD card. "Give it a year or two"? Do you reckon Blu-Ray blank prices will have stayed the same, or do you think they might just drop like CDs and DVDs have? Fact is, even with the oversupply problems that have caused manufacturers to scythe SD card prices over the last 3 years or so, they've never EVER managed to get anywhere near the price/GB of optical media. The incumbent optical format ALWAYS wins, and nothing coming down the pipe in SD/SSD production is going to reduce costs by the order of magnitude needed to compete any time soon.

    Lastly, the ones talking gleefully about the death of physical on the altar of HD and SD storage - truly hilarious. Here's a clue - are they abstract media? Virtual media perhaps? Unbelievable.

    link to this | view in thread ]

  45. identicon
    wang, 19 Apr 2010 @ 1:51am

    blu-ray

    link to this | view in thread ]

  46. identicon
    bantian132, 20 Apr 2010 @ 2:27am

    oh, cool staff. Thanks for sharing. Rip blu-ray is a sample thing.

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.