Even Senators Hated NBC Universal's Olympic Coverage
from the ouch dept
With NBC Universal already under a fair amount of scrutiny by the Senate, as it seeks to merge with Comcast, it seems that it's antiquated broadcast schedule of the recent Olympics isn't helping matters. Senator Herb Kohl apparently sent a letter to NBC Universal boss Jeff Zucker, asking him to explain why NBC Universal's Olympic coverage was so incredibly lame. More specifically, he questioned if NBC's incredibly restrictive online Olympics video (much more restricted than two years ago at the Beijing summer Olympics) is a preview of "what is to come with respect to TV programming shown on the Internet."While it may be a bit of a stretch to connect the two, it does seem like particularly poor timing and bad strategy by NBC Universal officials. Just as they're trying to convince the Senate (and others) that of course their content will be widely available in a post-merger world, they thought it would make sense to massively restrict the content shown during the Olympics -- including requiring viewers to first prove they had cable TV access from certain cable providers? And no one at NBC Universal thought that the loud complaints all over the internet about the ridiculous process and restrictions might wake up someone in the Senate?
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Filed Under: coverage, delays, herb kohl, jeff zucker, limitations, merger, olympics, real-time, restrictions
Companies: comcast, nbc universal
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A slight mis-calculation
No, because NBC spends a lot of money donating to campaigns and has lots of PAC groups to make sure this sort of thing won't happen. They simply mis-calculated how much this would cost. Don't worry, they will fix this (not the programming).
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Re: A slight mis-calculation
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CTV knew how to do it right.
From the beginning, every moment and every event was broadcast live on CTVOlympics.ca. This includes events broadcast on the networks (CTV, TSN, Sportsnet, etc) which included the colour commentary & commercials, or you could watch the "World Feed" without commentary and no commercials except the one preceding your feed view.
On top of all that, all the feeds included PVR like controls allowing you to rewind, pause or ffwd. You can also go back to any event on any day and watch whatever you might have missed or want to rewatch.
Unfortunately, I believe the feeds were limited to Canadian IPs which made me glad to finally have a Canadian IP and *not* miss out like I usually do with HULU, Comedy Central, etc.
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Re: CTV knew how to do it right.
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Re: Re: CTV knew how to do it right.
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Wonder if they have a 'record low' viewership this time around?
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I am still waiting to see results for the hockey game yesterday, but preliminary buzz was that NBC's coverage was great and viewership was beyond expectations.
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http://www.sportsbusinessdaily.com/wintergames/
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Also, it was a good fun story. It would have been hard to miss this one even given their other crappy job. No excitement or participation, just highlights.
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Closing Exercises of 2010 Winter Games
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Closing Exercises of 2010 Winter Games
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And the winner is...
And why did NBC's viewership go up? Because, wisely, other networks aired reruns knowing their audiences would be diverted by the Olympics. So, the rise in viewership is somewhat artificial.
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Re: And the winner is...
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Can't solve the deficit, but they can program?
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To be fair, the guy does have extensive knowledge of sports entertainment. Of all the Senators to pick on them, he's probably one of the most qualified....
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Re: Re: Re: Can't solve the deficit, but they can program?
NBC/Comcast merger = less competition = NBC does whatever lame thing it wants due to lack of competition
Don't know if I agree with it, but there it is.
Maybe if Congress would say no to this merger, NBC would get the idea that maybe they shouldn't piss off so many John Q's with their outdated monopolistic practices.
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Re: Re: Can't solve the deficit, but they can program?
Uh, no. Network TV is not a free market because the gov't (which, yes, includes our Senators) allocated spectrum to certain networks. And that, yes, does give them something of a say in how they're operated.
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The O-Games were on... so what
Whoops, I didn't mean to say that word. Guess, I'll be hearing from someone now..
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So I went elsewhere, and I never enjoyed the Olympics more, getting a taste of Canada, Britain, Aussie, French coverage, and the great Olympic feed with only the sounds from the venue.
It was exciting, like a personal line to the live action.
It was great.
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CTV sucks
and any moron could do the little bit they could wiht all that ad money they get for it.
AND i'll add they are the hollywood pitch for copyrights in canada and watching them = support for ACTA
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With the government getting involved and all, you'd think that NBC was violating some constitutionally-protected right to watch the Olympics online.
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No, our position was that there was nothing that violated "net neutrality" in what ESPN did, but we didn't say that it was a smart business move.
But NBC and ESPN are two different things. ESPN is a cable channel. NBC is a network television station that has been given gov't subsidies in the form of spectrum.
Very different.
With the government getting involved and all, you'd think that NBC was violating some constitutionally-protected right to watch the Olympics online.
Only if you didn't read carefully. The question here is whether or not NBC will continue to do this after a Comcast merger. Since part of the question over the merger is whether or not it will make life worse for consumers (somethign I *disagree with* -- I'm all for the merger) it does seem like a relevant question for the Senate to ask: whether or not more NBC content will be restricted like it did with the Olympics.
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With regard to regular television, yes. With regard to the Internet, I don't see the distinction.
They didn't restrict their broadcast coverage - everyone watching NBC on their TV saw the same thing, regardless of how they received the signal. If they restricted their Olympics broadcast coverage to Comcast subscribers (and made non-Comcast subscribers watch more reruns of Law and Order), then you'd have a point. But unless online content is covered by their FCC license, I still don't see how the government has an interest in what NBC does or does not do online.
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Looking for funding...
Maybe they can help fund his idiotic high speed rail project. Or maybe it has something to do with Comcast. Or any of the other crap ways these Senators like to spend our money.
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For all the supposed "hatred"...
Question: If none of the complainers were watching, then who was?
Answer: Apparently the most valuable demographics with respect to actually buying stuff.
http://news.yahoo.com/s/nm/20100302/tv_nm/us_olympics
http://www.rbr.com/tv-cable/tv-ca ble_ratings/21832.html
If the massive ratings NBC got, pulling in tons of people, is the result of "terrible" programming, just what does that mean for the future? I am thinking that NBC got exactly what it expected in terms of viewers, which leaves NBC exactly zero incentive to make any changes.
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