DailyDirt: Advertising Is Content, And It's Often Better When It's Amusing
from the urls-we-dig-up dept
Advertising is a difficult business. Companies want to make people aware of their products, but not everyone wants to be bombarded by various offers for products that they might not want or need. For consumer goods, it's sometimes possible to avoid being annoying by making ads that are amusing -- so the audience at least gets a laugh or some entertainment value out of the experience. Here are just a few examples of promotional campaigns that might be somewhat humorous.- Ten years ago, Burger King introduced its Subservient Chicken campaign which allowed internet users to control the actions of a guy dressed up in a chicken suit. It was brilliantly engaging for 2004. Kids today might not care about watching a guy in a chicken suit do push-ups on command, but sequels are always a good idea, right? [url]
- Ever run out of reading material while on a long flight? SkyMall magazines can waste some time and introduce you to some products you'd ever encountered before. But what if the product descriptions were a bit more honest (and funny)? [url]
- A Craigslist ad for a generously "fair condition" 1996 Nissan Maxima GLE got the attention of some folks at Nissan, so they bought the car, restored it, and placed it on display at Nissan headquarters in Franklin, Tennessee. The Craigslist ad was kinda funny, but what's the message from Nissan? We take pride in all of our cars? Our cars clean up nice, even after almost two decades? [url]
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Filed Under: ads, advertising, content, funny, maxima, promotions, subservient chicken, viral ads
Companies: burger king, craigslist, nissan, skymall
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Nissan URL
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Advertising
I seriously do not mind advertising, but believe wholeheartedly that having a cap on my connection means i deserve compensation for the advertising i have not specifically requested.
How about $1 for each advert I download that I have not given explicit permission to use my data allowance.
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Re: Advertising
In a way, the Techdirt blog is a form of advertising content for Mike Masnick et al's paid projects.
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Good job
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ESPN does it right...
if ALL commercials were along the lines of ESPN, i wouldn't have much of a problem with them... but when 99% of them are simply MADE TO BE ANNOYING (so their name 'sticks'), then all the mad men and wymen who make that crap can stuff it up their cloaca...
besides, i am pissed that -apparently- MOST of my car insurance premium is spent on blanketing the total mediascape with obnoxious idiocy that they show a million times in a row... that's entertainment ! ! !
grrrr...
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On a related note, I don't understand the desire of consumers to see targeted ads. If I have to experience an ad, I'd rather experience ones for products that are of no use to me, like tampons or adult diapers, so that I won't be manipulated into buying.
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Re:
I don't think there is such a desire, generally speaking.
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