Paper Industry Wishes You'd Ignore Environmentalists, Print More
from the dot-matrix-forever dept
Obviously the rise of digital media means information is much more quickly and easily accessible than it used to be when we all shuffled piles of paper about -- and that's a good thing -- unless you work for a paper company. Domtar Corporation is annoyed at the fact that people aren't printing as much as they used to, and company executive John Williams seems to have found himself a bogeyman to direct his troubled business model angst at: namely those messages at the bottom of e-mails urging people to think about the environment before they print. In order to counter what Williams feels is "bull," Domtar is launching an advertising campaign aimed at younger kids that tries to convince them they don't need to feel guilty about printing out that e-mail:"The campaign will use print ads but also have a strong social media dimension -- on Facebook and YouTube -- in order to reach younger people, who tend to be printer averse, Mr. Williams said. I think it's very powerful and I think it's time and I don't apologize for the fact I think it's true and that this will resonate with young people."
Of course most people ignore those e-mail signatures (which often just exist to give a company the illusion of being "green") and print -- or don't print -- based on convenience. While the paper industry is obviously going to feel some pain from a declining newspaper industry and the rise of an ocean of portable data devices (and in turn the slow rise of that ever elusive paperless society), a clever ad campaign targeting the young and "printer reverse" isn't going to be able to change reality. What will probably wind up "resonating with young people" is the impression that Domtar and Williams are being ridiculous. Hey, maybe the problem with the fax machine industry is all just branding!
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Sorry, paper industry, the ink industry screwed your sales up.
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But I got an old behemoth B/W laser jet and love it for those times I need hard copies and the toner lasts forever... so I know where you are coming from.
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It believe it should be "printer averse"
We should print more and drive cars that use more gasoline. Stop feeling guilty...
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Not surprising.
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What an insightful post
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Paper piracy
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Re: Paper piracy
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Oh, and print to PDF will become illegal. Don't PDF that email!
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Appropriate quotes from people in the paper industry...
Michael Scott: I'm not just a middleman.
Melissa: Wait, why doesn't the manufacturer just sell the paper directly to people?
Michael Scott: You are describing Office Depot. And they are kind of running us out of business.
Dwight Schrute: [from his desk] We have better service than they do!
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Everyone drink.
"...in fact the masnick is a huge..."
Everyone drink again.
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Or possibly the best.
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W.T.F....
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From The Thank You Captain Obvious Dept.
Oil Industry Wishes You'd Ignore Environmentalists and Not Drive Hybrids.
or
Microsoft Wishes You'd Ignore Apple, Buy More Zunes.
or
Insert your preferred Vs. scenario..
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Re: From The Thank You Captain Obvious Dept.
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It's easy to get people to use more
Then, when people just want to quickly print out a five line street address (in an e-mail) they take two sheets of paper and umpteen millilitres of very expensive ink.
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I agree with this man in every way ....
I also believe the people who tell me ....
Clean coal is really a workable solution.
Heating oil is really cleaner than gas.
Off shore oil drilling will make us energy independant.
Margarine and transfats are good for you.
There is no proof smoking is bad for you.
Smoking refer makes you mad as a hatter.
High Fructose Corn Syrup doesnt cause any health problems.
Super sizing a McDonalds meal doesnt make you fat.
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Re: I agree with this man in every way ....
Well, it is actually a PERFECT solution, but only if the problem you're working on is: HOW CAN I CREATE A COMPLETELY NONSENSICAL BUZZWORD CAMPAIGN AROUND MY DESTRUCTIVE INDUSTRY?
"Heating oil is really cleaner than gas."
It is, but only if they scrub it really extra hard with soap....
"Off shore oil drilling will make us energy independant."
Well, technically if enough explosions and leaks make the Earth unlivable, we won't need energy, will we?
"Margarine and transfats are good for you."
They are, compared to...you know...cyanide....
"There is no proof smoking is bad for you."
Oh please, I bet you can't find one person who died of smoking that will tell you cigarettes killed them....
"Smoking refer makes you mad as a hatter."
Not only that, but based on the commercials I've seen, it will also: cause you to run over little girls on their bikes, shoot heroin, snort cocaine, rape women, completely ignore your friends/family, fund/aid terrorism, turn you into a drooling retard, die, die again, become an undead zombie that continues running over kids on their bikes, kick puppies, beat nuns, and perform fellatio on Betty White....
"High Fructose Corn Syrup doesnt cause any health problems."
In moderation, it doesn't. And by moderation, of course, I mean roughly one teaspoon as often as Haley's Comet rolls around....
"Super sizing a McDonalds meal doesnt make you fat."
Well, technically it doesn't. Supersizing doesn't make you fat. Eating the supersized meal does....
JESUS, how wrong can you be!??
;)
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Not only that, but based on the commercials I've seen, it will also: cause you to run over little girls on their bikes, shoot heroin, snort cocaine, rape women, completely ignore your friends/family, fund/aid terrorism, turn you into a drooling retard, die, die again, become an undead zombie that continues running over kids on their bikes, kick puppies, beat nuns, and perform fellatio on Betty White....
Don't forget about stealing music, eating babies, being forced into a life of raporism, and supporting terrorists.
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Migrate Production
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If the paper mills have their way, anyone that buys recycled paper will have to pay an extra $10 on top of the resale price. Without the "Second-hand tax," you won't get the special features.
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It makes sense, you need licenses on who can chop down trees in various areas and the monopolized paper industry would be the ones with the licenses keeping out new comers. but with marijuana, who needs a license to start making paper? No business, and so newcomers can easily enter the market and compete. and it would be difficult to justify a license to chop down marijuana plants, so why not simply ban it for other reasons?
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I guess the main thing that makes me skeptical of this idea is that if it really is economically feasible to make paper out of marijuana I would expect that some country would be doing it, and I don't know of any (maybe someone can point me in the right direction?) and the government bans other drugs that I highly doubt anyone can make paper from.
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That's one of the reasons, but not "simply the" reason. The main reason that was sold to citizens was racism -- cannabis was primarily smoked by Latinos (then, later, by blacks). Decent, god-fearing white folk used Heroin and coke. The idea was that pot-smoking turned Mexicans into monstrous rape-machines who will get your wives and daughters.
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paper industry troubles?
Cardboard is made by the same companies, is carbon neutral, and is in an infinite state of demand, for example. So is the paper we use for boxing, or packaging such as for phones/food/devices/etc.
It's a load of BS for companies to act like being green in this case is a bad idea, when it doesn't even affect their real business.
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What kind of loon thinks peoples needs and habits for printing are going to be changed by advertising? That seems so detached from reality one worries for the promoters mental health.
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step 1: superglue webcams over the eyes of every single citizen.
step2: have some sort of marker on every sheet of paper that the cams can indentify
step3: ensure all paper can only be seen by ONE PERSON at once by simply shutting off the vision of anyone else within 10feet.
step4: profit because then no-one can "paper share" which by my [made up guessing] estimates costs the industry $5000 billion a year in sales, because everyone that glances at YOUR bit of paper is a lost sale!
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