Humble Indie Bundle Keeps Getting Better, Exceeding Expectations
from the how-business-should-be-done dept
Last week, we wrote about Wolfire Game's Humble Indie Bundle offering (though, amusingly, since then, it's been submitted over and over again -- with some people saying they're amazed we hadn't written about it yet), where fiveThink about the basic conceptual differences in approach here. You can spend all your time trying to punish negative behavior, or you can focus on rewarding positive behavior. Which strategy is likely to win more loyal fans in the long run?
Along those lines, a bunch of folks have also sent over Wolfire's blog post revealing some back-of-the-envelope states on "piracy" of the game, suggesting that some folks were clearly sharing the download links and downloading more than single copies of the games. The discussion is pretty matter of fact, and basically recognizes there are a whole bunch of reasons why people might do this. But the really important part of the post is the fact that Wolfire doesn't seem particularly bothered by this, and knows that the focus should be providing more value for those who want to pay and want to support the games:
What are we going to do about it?And that, right there, is an encapsulation of the different mindsets in the market today: do you spend all your time setting up reasons for people to buy, encouraging positive incentives... or do you focus just on punishing those doing things you don't like (even if they would never buy?). Oddly, some are focusing on the fact that the games were still pirated as some sort of condemnation of "pirates," but that doesn't make sense. If anything it shows that there are reasons other than money that people download unauthorized copies (i.e., contrary to certain claims, it's not just about "free stuff.") Sure, anything you put out digitally is going to get pirated. Who cares? The focus should be on key metrics: how much money did you actually make (and as of this posting the numbers are already pushing $750,000) and how many more loyal fans did you bring into the fold? Who cares that some people are still sharing the games for free? Those people are not the ones who matter.
Not much.
Shouldn't we use a percentage of the proceeds to send our indie-lawyers after them? Perhaps trace their IP addresses?
No -- we will just focus on making cool games, having great customer service, and hope for the best. It sure seems to be working right now!
....
Making the download experience worse for generous contributors in the name of punishing pirates doesn't really fit with the spirit of the bundle. When considering any kind of DRM, we have to ask ourselves, "How many legitimate users is it ok to inconvenience in order to reduce piracy?" The answer should be none.
Filed Under: business models, piracy, positive experience, video games
Companies: wolfire games
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problem
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Re: problem
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Re: Re: problem
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Awesome Bundle
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That's what I want, when I do as asked and pay for games - to be SHOWN that I matter because of it. I don't see it from the bigs - I get sob sister stories of piracy and five kinds of DRM and hoops-jumping and denials and nickel pinching and half-done glitchfests and circular hells of tech support lip service for a much larger price tag and I'm done with 'em because of that.
I put in 10 bucks for each Humble Indie dev and each charity - bucks I didn't have to spend - to show gratitude as well as appreciation for their efforts and skill. And I'll do it again for whatever they offer next in a heartbeat.
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Re:
List of all games at sourceForge.net
DOOM, QUAKE, DESCENT, etc are there ... have a blast :)
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Can't say Linux users are cheap
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Re: Can't say Linux users are cheap
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Contrast ARS Technica
http://arstechnica.com/gaming/news/2010/05/humble-bundle-gives-pirates-what-they-want-g ets-ripped-off.ars
Where the title is much more provocative.
-Matt
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Re: Contrast ARS Technica
Apparently, this is how Ars works. I used to be a fan of that site but after the advertisement fiasco and their constant bashing in stories like this, not so much anymore. It is a shame too because they have some real talent there.
Sadly too, their user base (based on comments to the story) totally buys into the article and calls everyone thieves, stealers, robbers, etc.
I wish I had an account at Ars, just to show this story and tell them to shove it. But, it's too much work to make an account at yet another website that doesn't care.
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FWIW, I got the email for Samorost 2 and forwarded it to a good friend, told her she could have my copy of that one. She's now going to buy the bundle too. :)
EA! Activision! Take note! I'm a die-hard pirate, and I'm BUYING their bundle! Nyah! Down with DRM! Trust your customers and they will trust you!
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Radiohead tried with this with their 'In Rainbows' album, and clinched a spot on the '101 Dumbest Business' moves:
http://money.cnn.com/galleries/2007/fortune/0712/gallery.101_dumbest.fortune/59.html
If only we could hear a follow up about Wolfire in 3 years time, once all the buzz dies down, then we'll see how great of an idea this is.
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You certainly are new here.
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You know, Mike did the work for you on the stats side as he linked to them.
http://www.wolfire.com/humble#statistics
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Hmm. In about a week it's brought in nearly a million dollars... from the types of people who rarely pay for stuff online. That seems to go against that point.
Radiohead tried with this with their 'In Rainbows' album, and clinched a spot on the '101 Dumbest Business' moves:
Yes, despite the fact it made Radiohead more money than all their previous digital releases combined?
I think the only thing that article showed is why CNN/Fortune's list of "dumbest business" moves was pretty dumb itself.
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Yeah, really dumb.
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THE TOP CONTRIBUTIONS BOARD.
I, for one, am really tempted to pay $1001 to get on the top (I can afford it =^.^=)
And, since I started watching it, a few guys already paid "more than the other guy" to displace some (lesser ones) of the top 10.
So it's not only feeling good for donating, but recognition/bragging rights, too. It's one of the drivers, you know?
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Interesting "conclusion" reached.
A cute effort. What is interesting is how Linux users gave so much more.
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Re: Interesting "conclusion" reached.
You seem unfamiliar with the concept of incremental revenue. The games are older games that have been out for a while...
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Re: Re: Interesting "conclusion" reached.
Again, a cute experiment, and I find it admirable, but by no means are they going to rely on this method again long-term. Especially because people will grow bored of the "I'm an indy starving artist please help meee!"
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Re: Re: Re: Interesting "conclusion" reached.
I don't believe any of these publishers ever used any DRM even when the games were new.
"Then by all means why don't they do this for newly released games?"
Maybe after seeing how well people responded to this bundle, the developers might begin to do this for newly released games.
"by no means are they going to rely on this method again long-term."
And you know this how?
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Re: Re: Re: Re: Interesting "conclusion" reached.
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Why I didn't buy
I already have World Of Goo. There is no way to pick and choose what game(s) I want. I don't feel up to paying for World of Goo twice. So everyone loses here. I'm to lazy to even go pirate the other games.
I could be rude and give all the money to charity, but that isn't fair to the other developers.
I don't pay for most things twice, that's my hard stance. I'll just have to wait until the next bundle comes around.
Anyone else not buy because they didn't want to pay for a game twice? Anyone own all the games and pay the devs twice for them?
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Re: Why I didn't buy
Also, I still own and actively use a VCR. I don't rebuy movies on new formats just because they look better. Further my personal stance not to pay twice for the same content. I guess that makes me cheap? :)
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Re: Re: Why I didn't buy
You could have simply paid what you thought was fair for the other games and been done with it. No buying anything twice; you wouldn't even have to download goo since you already have it.
Laziness is not an excuse here, it's really ignorance, and in your case, it isn't bliss.
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Re: Re: Why I didn't buy
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Re: Why I didn't buy
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Re: Why I didn't buy
So yeah, the Penumbra-guys got a few bucks from me that they otherwise wouldn't have got but so what? It was a bargain for me, the developers, and the charities anyway.
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Re: Why I didn't buy
The money all went to the devs, because I want them to profit; I didn't care to nitpick over who got what amount exactly, as long as the total revenue gained was sufficient.
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The attempts to use negative reinforcement-based control techniques seem to have failed spectacularly, so why do we keep trying them? There will always be cheats/scammers in any system, so trying to eliminate them 100% through control will just eliminate the intended benefit of the system, no?
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It was only on the weekend when I took my mac laptop out on a road-trip and was looking for some games to play with no net access. (Normally I'd just play some flash games or WoW on the mac) So I installed these on the mac and its awesome.
I wish I had donated more, infact there are still a few hours left on the clock so I might do it again but flag it as a Mac purchase :D
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Congratulations to Wolffire
FYI - I don't play games myself.
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I'm a happy customer.
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Just put the resolution in the config file to the one you are currently running.
C:\Program Files (x86)\WorldOfGoo\properties\config.txt
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The first penny
(1) The payment systems offered didn't work for them
(2) They're kids who hate asking their parents if they can use their credit card.
The first penny is always the hardest. There's probably a great opportunity for those willing to cater to those who want to "pay" through non-monetary means -- e.g. read scanned text to help improve OCR technology a la reCaptcha.
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Pathetic
A long time ago when the entire Napster revolution took hold I was all over it like a fat kid on a smartie but a few years later I started DJing and have not pirated ONE song since. Why? Because I was making a profit on some one elses work and it has become so affordable to pick up what you're looking for it's just not cool. With alternate options to give money to the creators without going through a middle man I don't.
About the same time I got a job working in a software company I stopped pirating software. As a person who has now worked in two development houses I know people work long and hard on software development and it's not the huge mega-corps like EA and Activision you are hurting but the little people, and then the scumbags who claim they are just fighting tyranical DRM spit on children like this it just further proves there are a bunch of people out there who are not worthy of being called human.
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Re: Pathetic
I think you missed the point of the entire post.
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Re: Pathetic
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Re: Pathetic
No one ever bought your music or your software because doing so was legal - they bought it because they liked the music or software. You do not make money by being pro-copyright, you make money by producing better music or software. On the flipside, you do not lose money when or because people disagree with your misinformed stance on copyright.
Also, flame bait.
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Re: Re: Pathetic
I found this sentence difficult to read with "lose" spelled correctly.
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Re: Thanks Mike!
I have heard of world of goo before, and it has been on my list of games to buy ever since I tried the demo, so this clinched it. If anyone is interested, I paid 15 bucks, split 10 to developers and 5 to the EFF (I have already donated to child's play earlier this past year).
I think this is a great way of mixing all aspects involved:
- Platform agnostic (almost went of the linux version, but I have windows in more places)
- Selectable charity output (the custom sliders are great)
- Statistics of what has been done so far (give the purchaser more information to make an informed choice)
Overall I am looking forward to getting home and trying my new games tonight. Hopefully more offers like this come up again and I will be sure to keeping an eye on these developers for any new games they might have.
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Excellent, excellent thing. Everyone wins; the charities, the developers and the consumers. Plus, now I'm very likely to buy the next two games in the Penumbra series.
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The Stick vs. the Carrot
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