Porn Company Embracing 'Pirates,' Planning To Monetize Experiences
from the connecting-with-fans dept
Just a few weeks ago, we wrote about an economist who tried to apply the whole CwF+RtB concept to the porn industry. Apparently, some porn execs have been doing exactly the same thing. Private Media Group is a publicly traded, multi-million dollar porn company, that has been a leader in porn in Europe for many, many years. The company just went through a management shakeup, bringing back an old CEO, Berth Milton (the son of the company's founder). In discussing his initial plans, he said that the internet "turned into the worst thing that's ever happened to the adult business." But, if you read between the lines, he isn't saying that it's the internet that's the problem, but that the internet pulled the rug out from old business models. He immediately followed it up by saying:But there are also plenty of opportunities. There are ways of making money from non-paying traffic and that's what Private is going to do. I can't reveal anything more about our strategy, but we're going to be more and more free, which will help us recruit paid subscribers.That was just a few weeks ago... but he's now moving forward with those plans, and is saying that he wants to embrace "pirates," in a new interview with NewTeeVee:
"We will be extremely happy the more people are pirating our content and the more they look at it."Why? Well, it looks like Milton has come to the same conclusion as many others in terms of content business models: set the infinite goods free, and look for ways to sell the scarce. He realizes that fighting unauthorized access is a losing battle, noting that he just has to "look at my own kids, because that's the best way to know where the market is going. It doesn't matter if I tell them that it is illegal to download. As soon as they close the door to their room, they download." As NewTeeVee explains:
In short, Private wants to go from making money with porn to monetize actual sexual experiences. It recently teamed up with a San Francisco-based swingers club to shoot a movie, and it wants to turn some of the lessons learned into a business, connecting people involved in alternative sexual lifestyles through exclusive websites. This will first be tested in Europe, where Private is already in negotiations with a swingers community site as well as a hotel property, but Private could eventually import it into the U.S. as well.
Milton also expressed optimism that advertisers will eventually start to embrace adult traffic, and said Private would offer adult toys and other additional products for sale. Private will make 95 to 99 percent of its revenue in these areas in five years, he predicted, adding that DVDs will be dead by then.
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Filed Under: berth milton, business models, cwf, experiences, porn, rtb, scarcities
Companies: private media group
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They should use the subtitling ....
Begin the Video with ...
"hey look no FBI warning!!!
Everything in this video
can be purchased from our site"
Any other ideas on how to monetize this????
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Re: They should use the subtitling ....
http://en.wikipedia.org/wiki/Smell-O-Vision
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Re: Re: They should use the subtitling ....
Also the more suggestion we give on how to monetize the greater the profits the non-entrenced players will make.
The media giants will fight the future via lawsuits, wait to see which methods actually work, then implement. By then it will be to late.
so more suggestions please :)
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Re: They should use the subtitling ....
How about paid memberships for access to a premium members area? Have things like blogs from the porn stars in there, let them build a relationship with their fans. Let the members suggest ideas or themes for entire movies or for scenes (I would think scenes would be more practical since I would think the YouPorn/RedTube clip style of porn fits the interwebz a little better than full length movies). Have an option to pay 'X' amount of money and get a short (ie couple minute) long personalized clip from your favorite actress/actor. Auction off "props" from the movies to the fan base.
There's a couple of ideas off the top if my head. Really the more I think about it easier it gets. We could do this all day. :)
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Really?
So it's come to this. Perfect example of how to kickstart your music career. Instead of having 1000 girls want to sleep with you, you can just charge one girl $1000 to actually sleep with you.
It's a NEW business model! Wait, or is it the *oldest* business model in the world?
It's at this point that as an artist--of the generation that brought the whole infrastructure down, no less. Hell, my generation *invented* p2p--that I have to really consider throwing in the towel. This has clearly gone too far.
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Re: Really?
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Re: Really?
That's a hell of a claim for any generation.
In fact, I dare say you must be correct--never before in the history of this planet have peers shared things with other peers.
Nope, there have never been popular mix-tapes.
Not once in all recorded history have boot-legged books been popular.
Also, there was never a church uproar involving mass printed and distributed bibles.
/sarc
Also, STDs have been doing the peer-to-peer thing for, like, ever.
The only thing modern about this whole p2p affair is global digital communications network and proliferation of popular microprocessors which enables sharing of digital works en masse with an efficiency hardly imagined by those which came before. Aside from that--it's the same as it ever was.
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Re: Really?
Um. This is porn we're talking about, not music.
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Re: Really?
But yes, at this point, if you haven't figured all that out yet, you should stop considering it, and finally throw in the towel.
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Re: Really?
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European porn. Shudder....
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A new friend
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Re: A new friend
So well done him on being diversified and boohoo to the company that only sells DVDs.
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Pa pa pa PORN!
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porn can't legislate
That's because the mainstream entertainment industry can more easily buy politicians and write legislation than the porn industry. Porn has to accept market realities; mainstream Big Media tries to dictate them.
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She will be amazed at your manhood
Wait... What?
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Perhaps they're among the earliest adopters of new business models, too.
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They're Leaders
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Exactly what I've been telling the music industry
Yes, someone can record, copy and distribute the stream, but your market is those people who want it and want it NOW, so they buy your stream (as long as it's reasonably priced.)
I've said for years now that the music artists should be setting up a studio with Internet streaming capability, do rehearsals a few times a week, then perform live for their fans on a weekly basis for a subscription. Reduces the need to do live tours, enables them to keep more in touch with their fans, and is more convenient and immediate than spending months producing and distributing CDs. Plus all the revenue, minus your promotion and bandwidth costs, go directly to the artist - no middleman.
This is the future of most performance industries. Eventually, even TV shows and movies could go this way, once computer generation of movies in a more or less real-time way at low cost is feasible. Write a script, lay out a storyboard, generate the product, stream it live on a subscription basis, rinse and repeat. With enough computer capability, which gets cheaper every year, it will be cost-effective to produce a major production what today would cost $100 million for maybe a million.
I remember reading a few years back about a female musician who played her music live over the Internet, audio only, periodically. She had something like 70,000 people listening to her broadcasts. You really can monetize something like that. You won't make the money Metallica made selling CDs, but you'll make a living.
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Re:
Bull. There was no web in 1980.
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Sex parties are the new concerts.
He doesn't come right out and say it, but it's between the lines in his connection to how Sting had to tour for 6 extra months to generate his annual income to how the adult industry is going to monitize from off-line events. I never thought this was where the industry would go. It's almost like it's moving backwards for the first time.
Hide your kids. Hide your wife.
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Re:
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Porn is always first!
all technology, and even Steve Jobs can't hold the industry back!
http://bit.ly/adoRSm
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