Open Source Company Explores CwF+RtB In Getting Sponsorship For Whitepaper

from the attention dept

Ezra Gildesgame writes in to let us know that their open source development firm was inspired by the whole CwF+RtB concept to try to find a different way to fund a whitepaper on Drupal Security. The "tweak" they made was "connect with fans + reason to sponsor," and they were able to find sponsors to fund the whitepaper, while keeping the content free and building up greater connections. Of course, some will note that finding a "sponsor" for a whitepaper is hardly a new idea -- and that's absolutely true. Connecting with Fans and giving them a Reason to Buy doesn't necessarily mean doing something "new" or totally out of the ordinary. It's about looking at what's available, and how it can be used more efficiently. In this case, they realized that they had built up a great community, and their attention (a scarce resource) would be of tremendous interest to some sponsors, which made for an easy sell to the sponsors. Either way, it's nice to see folks inspired to do things based on what we talk about.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: business models, cwf + rtb, sponsorship


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Mr. Oizo, 27 Aug 2010 @ 1:48am

    Yeah...

    Drupal might indeed need a 'whitepaper' and many people might _need_ to pay for such paper since the basic drupal software is not even close to production quality.

    If there is a security problem with their software: 'it is not our fault, it is you job to keep it secure' (in case of xmlrpc).

    As soon as the core modules get upgraded again: 'oh you can't load images: it is the job of the module writer to keep up in sync with us'.

    Com'on, keeping a content management system running like that where the developers refuse to take up their responsability is far from 'connect with the fans' and it certainly is not 'a reason to buy'.

    They might indeed 'force' people into paying for such a whitepaper because otherwise those people will not know how to keep the software secure. I would however not conclude that this is a CwF+RtB argument is. It has more to do with coercion than anything else.

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 27 Aug 2010 @ 10:06am

      Re: Yeah...

      Classic FUD from someone who clearly doesn't understand the first thing about Drupal.

      link to this | view in chronology ]

    • identicon
      John Fiala, 27 Aug 2010 @ 11:24am

      Re: Yeah...

      If the basic Drupal code is so far from production quality, then why is it being used in so many places? The White house, Examiner.com, Popular Science and (I believe) the Economist are all web sites built with Drupal.

      And when core modules are upgraded the instructions urge you to test an upgrade and make sure nothing is interrupted before you actually perform the upgrade on a live server, you know.

      link to this | view in chronology ]

  • identicon
    Mr. Oizo, 27 Aug 2010 @ 11:58am

    Yeah, the continuation

    You seem to have missed my point; which I -admittedly- made implicit: If an open source project needs to ask for 'sponsorship' to write a paper on how to keep their product secure, then I'm not at all convinced the product is secure at all.

    I personally tried to use Drupal: it didn't work for the reasons I mention. Why other people use it ? Good marketing ? or, 'Drupal consultancy' costs were among the lowest or ... well, I don't know, you should ask them. However, there can be many reasons why people choose a certain product, but in case of Drupal it certainly isn't for the quality of the software.

    You argument, based on namedropping is no argument whatsoever.

    link to this | view in chronology ]

  • identicon
    Mr. Oizo, 27 Aug 2010 @ 12:57pm

    Yeah.. 3

    Well, actually, now that I think further about it: 'And when core modules are upgraded the instructions urge you to test an upgrade and make sure nothing is interrupted before you actually perform the upgrade on a live server, you know.'

    I'm of course interested in things offline, however, if it doesn't work you expect some easy way to get it working. Testing things offline is to avoid diusaster. With Drupal it means: I need to figure out how all these existing modules will work in the new system, and whether they are still suported or not, in which case you can start wondering about the upgrade procudere or transition procedure. That is too much work for many system admins. I had by the way the same experience with zope. That also had this type of plugin systems that would never upgrade properly.

    link to this | view in chronology ]

  • icon
    Greg Knaddison (profile), 27 Aug 2010 @ 2:05pm

    RTFA

    If an open source project needs to ask for 'sponsorship' to write a paper on how to keep their product secure, then I'm not at all convinced the product is secure at all.
    @Mr. Oizo: It's not about how to keep Drupal secure. You should RTFA. Can you point to some open source systems you feel are more secure and how they've handled creating similar marketing literature.

    link to this | view in chronology ]

    • identicon
      Mr. Oizo, 27 Aug 2010 @ 5:11pm

      Re: RTFA

      Please enlighten me then: what is it about then ? Just a leaflet written in a nice font to explain that 'things are things but don't think about them' ?

      From all content management systems I tried, Drupal has been the second worst. That there now is a need for a paper on security issues towards resellers doesn't surprise me. They too probably get questions about security. However, talking about security is not sufficient and certainly not an alternative for fixing things and making them easy available in a backward compatible manner !

      link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.