Iron Maiden Connects With Fans And The Fans Buy
from the well,-look-at-that dept
There really isn't that much specifically new about what the band Iron Maiden has done, but as this NY Times article shows, the band figured out ages ago, that really connecting with fans is a useful trait in having those fans continue to support you. The article notes that the band was never really able to rely on radio airplay, since its songs were not acceptable radio fare, either in length or content. So, instead, it focused on really building up its relationship directly with fans, in part through relentless touring:A lack of radio exposure may have created challenges, but these prepared Iron Maiden for the digital era, when the industry's traditional business model has broken down. Now, a hot radio single is more likely to send listeners to the Internet in search of a free, pirated copy than into the record stores.The article notes that, with the album's latest release, sales of the actual CD are pretty high (it entered the charts at number one in many countries around the globe -- oddly, including Saudi Arabia -- and number four in the US), while unauthorized downloads are pretty low. Of course, there is a potential alternative explanation: the band's fans may come from a somewhat "older" generation (the band's members themselves are all in their fifties). The fact that authorized downloads are pretty low may support this claim, though an exec from the band's label says it might be that fans really want the physical CD for the artwork, lyrics and such.
Because Iron Maiden's songs do not fit the mold of a radio single -- three of them, on the newest release, are more than nine minutes long -- the band does not suffer as much from this problem.
Of course, what strikes me as amusing about all of this is that the band is on EMI internationally, and Universal Music in the US -- and the exec from EMI quoted in the article makes it sound like it's a no brainer that fans want to buy high quality physical goods from a band that really connects with their fans. It's nice to see EMI finally recognize that simple fact, but it does sort of make you wonder: why haven't they been able to do that with other acts as well?
Still, the advice from the band's manager definitely is pretty straightforward and dead on:
"Invest in the long term. Apply an image. Give the fans what they want. Tour and keep touring. Play the festival circuit. Embrace new technology. Be innovative. Be honest. Be original. Write good songs."
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Filed Under: connect with fans, cwf, iron maiden
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Iron Maiden rule!
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Re: Iron Maiden rule!
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Maiden
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They can afford to innovate
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Re: They can afford to innovate
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Re: They can afford to innovate
So, you deliberately ignored the part of the article that noted how many parts of the old industry (such as radio play) have never really worked for them, and they've always done these kinds of things to some extent. Typical.
We're back to "Masnick's Law" again... If a new band innovates, it'll "never work for the big boys". If an established band tries it, "that's only because they're already big". How many of these examples does it take to see it can work for anyone if done properly?
"It would be interesting to see a group with the vision to give something back try to encourage and promote new talent using new methods of communication and connecting with future fans."
What does that mean exactly? Now you're saying that you'll only accept it if the big boys and new artists directly collaborate on a project? One way to try and sidestep your obvious hypocrisy, I suppose.
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Re: Re: They can afford to innovate
The first part of his post was about the old school cost of initial promotion. Which is really expensive and requires connections (magazines, TV, Radio, etc). The second he is pointing out is something that big name artists should be doing to create new big name stars and replace the labels. AC said ...
"It would be interesting to see a group with the vision to give something back try to encourage and promote new talent using new methods of communication and connecting with future fans."
Some things that could be tried are, starting an apprenticeship program for new artists, running contests to find new talent, promotiong them by having them as warm up bands, etc. The list of what currently well established bands and artists can do is huge. They have the name and brand recognition.
We are in a transition period between the old and the new. The only thing the labels have left going for them is promotion. Our AC friend seems to be pointing that out, just not very well.
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Re: They can afford to innovate
Connecting with fans is going to pay off and have long term benefits no matter what your underlying business model is.
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Bruce has always been one of the smart ones
I have been to every concert you held in toronto, canada however.
I won't support suing kids
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Re: Bruce has always been one of the smart ones
http://www.thisismoney.co.uk/markets/article.html?in_article_id=427657&in_page_id=3
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YEAH!
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Fix pls
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Maiden
Keep in mind, Maiden got signed because of the size and excitement of the crowd at one of their shows - nothing to do w/ how they sounded (and that was in 1980).
As far as the money goes, Steve Harris said that once they got signed they actually made LESS than they had doing it all on their own! The money always came from the shows.
Up The Irons
Phil
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UP THE IRONS !!
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Allways forward thinking.
The other thing that surprised and pleased me was that a glance at the back cover of their latest CD (of which I bought the special edition precisely due to the offered extras) revealed that the copyright owner for the music is not EMI records but by the band's own company - Maiden LLP. The music is merely licensed to EMI. Another example of a forward-thinking band who obviously like to engage with their fans in (for the music industry) innovative ways.
Lastly, I remember watching a concert that Maiden did in Sweden or Finland years ago. Bruce Dickinson was speaking to the fans and instructed all those bootleging the concert at home to remember to send it to *all* their friends, rather than just their friends who were allready fans. Sure, technically it probably violated some stupid copyright law, but the end effect was more 'Maiden fans and hence more albums sold.
'Maiden deserve fan's suport for being so forward thinking about this sort of thing. Plus of course their music is awsome...
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Iron Maiden Covers
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