Weezer Appears In Others' Viral Videos

from the spreading-the-wealth dept

A few years back, the band Weezer put together its famous Pork & Beans video, which included a bunch of famous YouTube viral video stars. While there were some temporary issues when the band or its label screwed up and made the video itself non-embeddable, eventually things worked out. Apparently, the band is taking it up a notch this time. Rather than inviting YouTube stars into a Weezer video, the band is appearing in a bunch of videos for YouTube stars, on their own channels -- effectively distributing the wealth. The YouTubers get to keep any ad revenue, but, of course the whole thing helps promote Weezer's new album. Kind of amazing when you realize that it really wasn't that long ago that the record labels were insisting that YouTube was harming musicians, huh? Anyway, here are a few of the "Weezer Invades YouTube" videos:




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Filed Under: fans, viral videos, weezer


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  • icon
    TW Burger (profile), 16 Sep 2010 @ 5:26pm

    Talent and Savvy

    It's nice to see musicians with good business sense (especially when they are talented).

    I feel YouTube is one of the best promotional tools ever.

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 16 Sep 2010 @ 5:30pm

      Re: Talent and Savvy

      THE INTERNET IS DESTROYED MUSIC!!!

      link to this | view in chronology ]

    • identicon
      Michael Whitetail, 16 Sep 2010 @ 8:16pm

      Re: Talent and Savvy

      Weezer has talent? Surely you just ;)

      But yeah, agreed 100%! It is good to see groups embracing the platform, and doing this particular experiment (If you want to call it such) shows how inventive you can truly be in promoting and making that promotion valuable to others at the same time.

      Good show Weezer

      link to this | view in chronology ]

    • identicon
      Anonymous Coward, 17 Sep 2010 @ 2:41am

      Re: Talent and Savvy

      I feel YouTube is one of the best promotional tools ever.

      And if bands and record companies don't want to use it, well randoms on the Internet will damn well force them to! It's the American way!

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 16 Sep 2010 @ 8:24pm

    Can't this just as easily be construed as these youtube stars "selling out," as they say in the business?

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 17 Sep 2010 @ 9:13am

      Re: Sell out

      Have you heard the last two Weezer albums? Sell out is an understatement

      link to this | view in chronology ]

  • icon
    R. Miles (profile), 17 Sep 2010 @ 3:37am

    Am I the only one who sees video #3 will get 50 times more views?

    Oh, as for the article... it's Weezer. I am not surprised.

    link to this | view in chronology ]

    • identicon
      Rekrul, 17 Sep 2010 @ 5:40am

      Re:

      Am I the only one who sees video #3 will get 50 times more views?

      Yes, but everyone will be disappointed when they learn that the title isn't literal. :)

      link to this | view in chronology ]

  • icon
    FarSide (profile), 17 Sep 2010 @ 7:32am

    I just saw one this morning

    link to this | view in chronology ]

    • icon
      FarSide (profile), 17 Sep 2010 @ 7:38am

      Re: I just saw one this morning

      Damn accidental-enter-key-submit-from-the-subject.

      Stumbled on this one this morning (RayWilliamJohnson episode) before I saw this article

      http://www.youtube.com/watch?v=khNimZ6uPOI

      Weezer isn't as prominent in this one - they only appear at the end - but I thought it was cool of them to jump onto some popular youtube channels (2.5 mil views this week is pretty good)

      In fact, if it wasn't for that (well, and then this article I suppose) I wouldn't have known they even had a new album out.

      link to this | view in chronology ]

  • icon
    Tom Landry (profile), 17 Sep 2010 @ 3:01pm

    link to this | view in chronology ]

  • identicon
    airport, 20 Feb 2012 @ 4:55am

    cool

    well thats a pretty good idea and it gets people involved and who wouldnt like to share the wealth!! :)

    link to this | view in chronology ]


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