Guy Who Bragged About How Bad Reviews Helped His Online Store's Ecommerce Ranking Arrested

from the so-much-for-that-plan dept

Remember the recent story of the ecommerce store operator who claimed he was thriving by being obnoxious, because all of the bad reviews were increasing his Google rank? It's been interesting to watch what's happened since that NY Times article was published. Within days, Google announced that it had tweaked its algorithms to deal with that and similar situations, noting that being bad to customers is unlikely to be a good long term business strategy. It also might lead to jail. The NY Times is now also reporting (as sent in by Robert Ring) that the guy profiled in that original story, Vitaly Borker, who seemed so proud of his angry tirades against customers, has now been arrested for mail fraud, wire fraud, making interstate threats and cyberstalking. So much for that strategy.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: ecommerce, reputation, threats


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • icon
    Brad S (profile), 7 Dec 2010 @ 3:11pm

    Finally.

    link to this | view in chronology ]

  • icon
    cgt (profile), 7 Dec 2010 @ 3:18pm

    WIN!

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 7 Dec 2010 @ 3:29pm

    I guess now we know what's in a name.

    link to this | view in chronology ]

  • identicon
    David, 7 Dec 2010 @ 3:31pm

    And the kicker is that his customer abuse wasn't what helped his ranking, it was because Blomberg and a couple of other high profile publishers linked to his site in a post about a lawsuit against him.

    link to this | view in chronology ]

    • icon
      interval (profile), 7 Dec 2010 @ 3:59pm

      Re:

      Yeah, I wondered about that... I've seen other similar situations where people get ranking from means other than they think.

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 7 Dec 2010 @ 3:41pm

    Borker

    AHAHAHAHAHAHAHAHA

    link to this | view in chronology ]

    • identicon
      AC, 7 Dec 2010 @ 4:05pm

      Re:

      You for got to add "BWAHHAHAHAHAHAHA!" Too bad the NYT couldn't get interviews with the CEOs of those like Monsanto, Haliburton, insert big pharma, DirectTV, etc, etc, etc. I wonder what the minimum required income is for getting out of punishment for this kind of racketeering/fraud/intimidation.

      link to this | view in chronology ]

  • identicon
    James, 7 Dec 2010 @ 3:59pm

    Win: Sweet, swift justice.
    Fail: Linking to the walled garden of the New York Times.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 7 Dec 2010 @ 4:36pm

    Um.. Is this making being an asshole against the law? I see As long as hes not doing anything wrong and only being an ass I say let him eat cake.

    link to this | view in chronology ]

    • identicon
      pix, 7 Dec 2010 @ 5:10pm

      Re:

      Did you miss the part about threats and cyberstalking? I doubt he would actually harm someone, but some of the emails and phone messages he left with dissatisfied customers were disturbing. Read the full article from the NYT. It's pretty shocking.

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 7 Dec 2010 @ 6:36pm

        Re: Re:

        I agree with this, and I am glad he's been arrested, but I'm still puzzled by the fraud charges. The 'customer care' he's admitted to definitely puts him down for harassment, as well as whatever else death threats, etc. make him liable for; I just can't see how that counts as fraud.

        link to this | view in chronology ]

        • icon
          DSchmeling (profile), 7 Dec 2010 @ 7:16pm

          Re: Re: Re:

          I'm fairly certain that calling in and posing as someone else to get credit card disputes dropped qualifies as fraud, and pending a legitimate recollection, he sent counterfeit products and listed them as real products on a number of occasions.

          link to this | view in chronology ]

    • identicon
      Anonymous Coward, 7 Dec 2010 @ 5:16pm

      Re:

      Read the damn article.

      link to this | view in chronology ]

    • icon
      DSchmeling (profile), 7 Dec 2010 @ 7:14pm

      Re:

      See the bits about mail fraud, wire fraud, making interstate threats and cyberstalking? Yeah, he's not being arrested because for being an asshole, he's being arrested for being an intimidating, threatening, and fraud committing asshole.

      Turns out that harassment, threatening violence, and fraudulent business practices will get you arrested. Usually.

      link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.