When Sending A Bogus TM C&D, Don't Send It To A Lawyer Who Understands TM Law
from the just-a-tip dept
Eric Goldman alerts us to a somewhat bizarre cease & desist letter sent to a law firm, Cobalt Law, which specializes in IP law. At issue was the fact that in a recent blog post on Cobalt's news blog, which analyzed a recent case, it used the logo of one of the companies involved in the case. That company, Career Step, whose logo I'll post here because it's what we're discussing, apparently had its own lawyer, one Erik Olson from the law firm Durham, Jones & Pinegar, send the cease and desist, claiming that this was trademark infringement:Not surprisingly, Cobalt's response is short and to the point:
Dear Mr. Olson,I'm guessing that will be the end of the discussion.
We are in receipt of your letter (below) in which you demand that we cease or you will sue.
We are a law firm; and we are reporting news in our blog. Clearly is that stated under the category on 'News' as you acknowledge in paragraph two of your letter.
We acknowledge that your client has trademark rights. However, protection for trademark rights under the Lanham Act is limited to protection against another's use of a designation to identify its business, or in marketing its goods or services in a way that causes a likelihood of confusion. Such trademark rights do not override First Amendment rights.
It's really unfortunate how the connotation of trademark as being "intellectual property" leads people to think it means they have complete ownership over the mark and can control any and all uses of the mark. That has never been the intention of trademark law, nor what the law actually says (even if it's expanded somewhat in that direction over the years). Such threats may act against those not familiar with the law, but it's surprising that the Career Step's law firm either did not try, or did not succeed in trying, to convince the company that issuing such a threat to a law firm (and one extremely well-versed in trademark law) would be a mistake.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: trademark
Companies: career step
Reader Comments
Subscribe: RSS
View by: Time | Thread
Its about the Benjamins
[ link to this | view in chronology ]
Re: Its about the Benjamins
AJackson has apparently polled lawyers to know "[t]hat's what most lawyers do," otherwise the comment is one with no real basis in fact.
There are a lot of idiots out there, and some of them are lawyers.
[ link to this | view in chronology ]
Re: Re: Its about the Benjamins
And what are the odds of any action against said lawyer?
Aside from the whole 'up against the wall' thing, of course.
[ link to this | view in chronology ]
Re: Re: Re: Its about the Benjamins
Depends upon the jurisdiction and whether the disciplinary committee has any cojones.
[ link to this | view in chronology ]
Re: Its about the Benjamins
In my years of experience sending and responding to trademark C&D letters, only a handful stand out as having no real basis in law.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: You spelled intellectual pooperty wrong. (anonymous coward)
[ link to this | view in chronology ]
If there's real trademark abuse, that seems fine. But as you say, unsophisticated recipients may not know a legitimate (or even colorable) claim from a bogus one.
[ link to this | view in chronology ]
Re:
This is illegal unless the trademark holding party has authorized the "Bounty hunter" to represent them legally. Now, they could go hunting and just inform the trademark holder, and collect (if the holder would pay) but they cant send a legal C&D of a client they dont legally represent.
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Re: Re: Re:
[ link to this | view in chronology ]
Nicely put. ;)
[ link to this | view in chronology ]
Courtesy
What is troubling about this matter is that it suggests simple courtesy between lawyers has gone by the wayside. Many of us were raised with the understanding that lawyers should "never write a letter when a phone call will do; never file a lawsuit when a letter will do."
Surely, if the attorney was under pressure from his client to enforce the CAREER STEP mark, he could have picked up the phone and pleaded his case as a professional courtesy. It wouldn't have changed the law, but it likely would have changed the outcome. After all, the CAREER STEP logo was merely something to add color and a little context to an otherwise bland few lines of text, not a major usage.
Perhaps this serves as a reminder to all of us that small things can escalate unnecessarily when we don't exercise simple courtesy.
W
[ link to this | view in chronology ]
Re: Courtesy
[ link to this | view in chronology ]
Re: Re: Courtesy
[ link to this | view in chronology ]
Re: Courtesy
[ link to this | view in chronology ]
Re: Courtesy
[ link to this | view in chronology ]
Re: Re: Courtesy
[ link to this | view in chronology ]
Re: Courtesy
[ link to this | view in chronology ]
Re: Re: Courtesy
Moreover, it keeps your letters from being posted on the Internet ;-)
[ link to this | view in chronology ]
Re: Re: Re: Courtesy
[ link to this | view in chronology ]
Re: Re: Re: Re: Courtesy
[ link to this | view in chronology ]
Shotgun Justice
[ link to this | view in chronology ]
Re: Shotgun Justice
[ link to this | view in chronology ]
Re: Re: Shotgun Justice
If you can stand it, the world needs more lawyers like you. Stick to your guns.
There are several of us in a few professions who have shared the feeling of being enslaved by greedy assholes.
[ link to this | view in chronology ]
Re: Re: Shotgun Justice
Also unfortunately, many people are not inclined to take this into account when forming generalized opinions regarding groups of people.
[ link to this | view in chronology ]