The Debate Over Copyright Gets Loud At Digital Music Forum
from the hide-ya-kids dept
I attended that excellent Digital Music Forum: East conference yesterday in Manhattan, where I appeared on stage to interview Gary Shapiro, the head of the Consumer Electronics Association and the author of the (really excellent) new book The Comeback. It's really worth reading, and I think a ton of Techdirt readers would enjoy it, as it hits on a ton of points we regularly discuss, concerning innovation, policy and intellectual property. That discussion was fun, and Gary made some great points about trying to look towards the future, and avoiding mistakes like the recording industry suing its own customers.However, the panel that was the most fascinating was later in the day with a panel called "Lawyers, Guns & Money," discussing questions around music file sharing and what should be done about it. The lineup of panelists included Rich Bengloff (who later told me that I should have the word "editor" stripped from my badge because it gave me too much credibility -- nice guy, that Rich) from A2IM (who represents independent music labels), Michael Petricone from the Consumer Electronics Association, Julie Samuels from the EFF, Mark Eisenberg who has worked at the major labels and is now a consultant, and Bryan Calhoun from SoundExchange. The whole thing was moderated by Jonathan Potter who certainly knows how to make a panel get... lively.
Not surprisingly, there was a fair amount of disagreement on some of the issues, with Bengloff doing the usual song and dance about "piracy" destroying the music industry. Julie Samuels, correctly, pointed out that Bengloff was being misleading, and it was the recording industry that was having trouble adapting, not the music industry. Bengloff insisted this wasn't true, and insisted (contrary to every single study we've seen) that every other aspect of the music business was in massive decline. Petricone then responded by bringing things around to a key point: copyright law was designed for one purpose and one purpose only: to act as an incentive to create content. And, if you look at the market today, you'd have to be delusional to say that the market is having any problem in that area whatsoever. More music is being created today than ever before. More people are spending more money on music and music related goods than ever before. There's a massive variety of music available today. Basically, the content space is absolutely thriving. So, arguing that there's a problem in the market seems misguided.
And this is the point where the panel went off the rails a bit. Suddenly, Bengloff decided it was time to directly attack Petricone (with a brief jab thrown at me for some reason). He pulled out some paper, showing that he came prepared specifically to try to do a character assassination on Petricone. What was the piece of paper? Apparently a petition to try to get an independent musician to become the new head of SoundExchange -- with Petricone's signature supporting the petition. Whether or not this particular musician was qualified to be the head of SoundExchange may be a fair question, but Bengloff effectively said that the very act of supporting an actual musician to be head of SoundExchange showed that he didn't care about musicians and he was just trying to help consumer electronics providers. If someone can explain the logic here, it went over my head. The suggestion that Petricone doesn't actually care about music or musicians was quickly debunked by other panelists, who point out that he's a massive supporter of musicians, and the whole attempt to paint Petricone as some anti-musician person just made A2IM and Bengloff look petty and focused on character attacks rather than the key issues at hand.
This resulted in a bit of a meltdown on the panel with people starting to scream back and forth at each other over various issues, and it took a bit of time to get the panel back under control, at which point it went back down the same old road, with one group claiming "woe is me, the industry is dying," while others pointed out that's simply not true and there are ways to adapt and change and succeed. Petricone pointed out -- as we were just discussing that it's silly to present the tech companies as being somehow "evil" in all of this, as their interests are very much aligned with the content creators' interests. This is the same frustration point we've reached before.
As the panel wound down Eisenberg tried to make a point about where the industry needed to go, saying "we all know that everybody needs to get paid, and the real question is how do we best bring that about." I have a problem with this statement, because no one needs to get paid. In a capitalist free market economy, the whole point is that it's your own responsibility to figure out how to get paid, and if the market shifts, you need to learn to shift with it or perish. That's the nature of innovation and creative destruction. When the automobile came along, no one said "but the horse buggy creators need to get paid!." The horse buggy creators figured out how to adapt, or they went out of business. The fact that we have so many people creating music today, and the various research shows musicians making more money than ever before in the past certainly suggests that musicians are adapting. As for the record labels? Well, some are adapting, but it still appears that many are not.
Finally, Julie Samuels pointed out that it took nearly 50 minutes into the panel before anyone mentioned the fans of music, and how to actually respond to what they want. This is another key observation that sort of highlighted the problem. The fans are the people that the industry needs to be paying attention to, listening to and engaging. Instead, they declared war on them. When that backfired, the industry declared war on the tech innovators -- the companies who were creating the infrastructure and tools to lead them through this. It's as if the recording industry can't help but to attack those it needs the most.
Either way, it was an entertaining panel to watch, if only for the screaming match in the middle. Still, I am hopeful that someday soon, we can have discussions on how to move forward and embrace opportunities, rather than fighting over how do we go back to a past that isn't coming back.
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Filed Under: copyright, debate, julie samuels, michael petricone, rich bengloff
Companies: a2im, cea, eff
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I have the solution!
: D
Let's do this today~!
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Re: I have the solution!
Please don't sue me Matt Groening!
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Re: Re: Re: I have the solution!
"Hey! What is Jen doing with the internet???"
http://www.youtube.com/watch?v=mSGT6SSI0lA
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Re: Re: Re: Re: I have the solution!
If you're on Netflix, the entire series is available for streaming... except for Season 2, and that season has only been unavailable this year.
It'll be interesting to see if making that season unavailable for streaming, results in greater DVD sales.
I'm guessing it won't.
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Reconvene the Panel
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Yes, there is a real sense of entitlement in the recording industry's insistence that they are supposed to be paid regardless of whether their business model is viable. They insist that if they aren't making money then the law is wrong, not their business model, and they want the government to bail them out by forcing the market to their outdated model. Funny how few so called free-market capitalists accept real competition.
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See how that hurts?
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The market for ads and sponsorship hasn't shifted, yet, so . . . .
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Mike has a business model that works. The recording industry doesn't.
He gets paid.
The recording industry is kind of the opposite of this.
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Just because people are currently able to easily break the law and rip off your product doesn't mean you stop selling your product. That's retarded. You call the cops and get the problem taken care of. That's what is fnally happening, and that's why Masnick complains so much: Because he's one of the biggest supporters of piracy on the net.
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Oh, the laws against murdering are very real, Anon "Against" Ripper.
But I think the commenter meant to say that if a law is so easy to break by accident or if a law is so easy to be tempted into breaking, then maybe having such a law around in the books is not in the best interests of society.
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I'm gonna stay the hell away from you freak!
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Rip off product??
Do you mean the copying of digital information among friends?
And did you mean breaking the law like when those evil people would help a man's bona fide legal slave leave the plantation?
Though I've mocked you in the past, please don't think I meant to consider as equals (a) the criminalization of information sharing and (b) the criminalization of that vile act of helping a human being escape bondage.
People should not be ever never be sharing information with each other that might lead to outbursts of creativity if that information was deemed to be copyrighted, unauthorized by the holder, yet that work would likely have been created anyway or your sharing would be helping draw attention and money to that unauthorized work. Don't share under those circumstances. It is verboten! and I am talking about hundreds of millions of dollars in penalties and jail time if you "copy-to-download-links" on the wrong web page by accident before turning in for the night.
On the other hand, I can think of perhaps two (maybe three) instances where a free human should feel they have impunity to do anything that would ever help another human escape bondage.
Finally, (and I have kidded you on more serious matters) I absolutely don't mean to imply that making copies of something to learn about it could ever be considered an exercise of free speech rights or of any natural right or be considered an action that could possibly promote progress. Please don't infer this conclusion from anything I have ever said earlier or at other times.
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Re:
To quote Mike from above:
...the whole point is that it's your own responsibility to figure out how to get paid..
Mike HAS figured it out, see how that hurts?
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Re: Re:
Need some chairs?
http://mediamemo.allthingsd.com/20110222/limewire-is-gone-but-its-gorgeous-office-furnitu re-lives-on-want-to-buy-it/?mod=ATD_skybox
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I am not sure which "guys" you are referring to.
As for me, my head is not in the sand at all. I do see the draconian measures that are trying to be enacted and I also see that these types of actions will most likely step on things that I value dearly, such as privacy. I also fear that our already skewed justice system will be slanted even more against those without bottomless coffers to defend themselves.
I also honestly believe that none of these actions will actually decrease piracy in the slightest. So, no, my head is not in the sand, I just don't see these things with the same nativity that you do.
As for your link....um.....so what? Limewire is out of business and their office furniture is for sale and that means what exactly?
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See, phrases like that make you (and many others like you) so freaking hard to take seriously. What is so draconian? Is the music or movies you want suddenly not going to be available to you? Or are you just upset that you have to wait 30 extra days if you do want to pay $10 to see the movie in theater?
Is there something going to stop you from making your own music, your own movies, your own software?
The rules aren't draconian, but they sure do get in the way of people who want to take, take, take.
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First off, I don't give a rats ass whether you take me seriously or not.
What is so draconian?
Here are 10 examples that perfectly fit the definition of draconian measures:
http://blog.torrentbit.net/2010/03/25/ten-most-expensive-file-sharing-lawsuits/
Is the music or movies you want suddenly not going to be available to you? Or are you just upset that you have to wait 30 extra days if you do want to pay $10 to see the movie in theater?
Nope. None of those even remotely upset me. What upsets me is watching my privacy and Constitutional protections slowly being taken from me.
Is there something going to stop you from making your own music, your own movies, your own software?
No....what's your point here?
The rules aren't draconian
Ummm...yes they are.
but they sure do get in the way of people who want to take, take, take.
I wouldn't know - I don't take, take, take.
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Nope. None of those even remotely upset me. What upsets me is watching my privacy and Constitutional protections slowly being taken from me.
What is really funny here is that you are touching all the hot button words like some recent convert to a religion. Can you please show (without linking to opinion pieces or op-eds,and that includes internal techdirt links) where your privacy has been invaded or your constitutional protection taken away.
Please... explain to the class.
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Do you even know the definition of draconian? Let me copy it here for you:
Dra·co·ni·an
–adjective
1. of, pertaining to, or characteristic of Draco or his code of laws.
2. ( often lowercase ) rigorous; unusually severe or cruel: Draconian forms of punishment.
Did you see that part that said "unusually severe or cruel"?
I suspect you will also get pissed off later in life when you get your license and get a speeding ticket, you will call those laws draconian as well.
Too funny my silly AC friend - I have had my drivers license for 30 years now.
What is really funny here is that you are touching all the hot button words like some recent convert to a religion. Can you please show (without linking to opinion pieces or op-eds,and that includes internal techdirt links) where your privacy has been invaded or your constitutional protection taken away.
If you really care to learn about such things, here are a couple of places to start:
http://www.eff.org/issues/privacy
http://www.eff.org/issues/free-speech
And, no, I am not a recent convert at all, these types of issues have concerned me for a very long time.
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So again, I ask him to please explain to the rest of us what is so darn draconian. I just think the claim is hyperbole and a bit of FUD.
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I said do YOUR own legwork, not HIS (or hers).
Perhaps you won't like what you find.
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If a fine for speeding were more than the cost of a new car, would you not? Please refer to the definition of draconian provided above for your convenience. Punishment alone is not draconian. I think you're pretending not to see that.
Pack your spray paint and head take a vacation in Singapore for an object lesson.
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Want and invitation to a LAN party?
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ZING!
congratulations, you beat the internet.
that's it everyone, party's over. turn off your computers and go buy some CD's.
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It's more misdirection. If they aren't allowed to have their legal business models, why should techdirt?
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Yes, that's possibly the best analogy you could have drawn to not make your point.
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Wait a second, that last one doesn't fit! Sanity in IP law went they way of the dodo, and at around the same time.
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The point others are making draws a contrast, not between legal and illegal business models, but between business models supported by over-cooked monopoly legislation vs something that is much closer to free market participation.
>> but they do depend on people actually no breaking the law
The assumption you are making is that applying our existing over-done copyright laws as they have been applied frequently this decade is Constitutional. It's natural for you to assume that, but it's not a given by any means.
And the broader question is if the people should support such a law or demand it be changed.
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But you see, it isn't a monopoly. That is buzz word bullcrap that means nothing. The only thing they have a "monopoly" over is the work they created. They don't own the copyright on making movies or making music, they don't control the ability for anyone to go out and do the same. They control the rigths to the work they created.
If you think that is a monopoly, you really need to work on your education.
A monopoly would leave you with no choices. You have hundreds, nay thousands of choices every day. There is no monopoly here.
When you start from such a warped point of view, it isn't surprising that the rest doesn't make sense.
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Ditto.
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— n , pl -lies
1. exclusive control of the market supply of a product or service
2. a. an enterprise exercising this control
b. the product or service so controlled
3. law the exclusive right or privilege granted to a person, company, etc, by the state to purchase, manufacture, use, or sell some commodity or to carry on trade in a specified country or area
4. exclusive control, possession, or use of something
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That is exactly the one being referred to. Welcome to the discussion. We're glad to have you!
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No, they also have a monopoly on the work that other people create... if it's too much like their own work.
they don't control the ability for anyone to go out and do the same.
Depending upon how you define "same," that is exactly what they control.
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The technology of digital media have been consistently stonewalled and stifled in the name of Digital Rights Management. Had there been less hand wringing early on we would have had digital broadcast and cable TV in the 1980s. We all know that there are even instances where the manufacturers have been forced to break their own technology in order to forestall legal action by the media zealots. Cablecard technology and ATI's HDTVWonder cards, come immediately to mind. Digital Flagging was also a failed attempt at controlling every bit and byte that switched each and every transistor on and off.
Too many people and corporations have invested too much effort into creating an infrastructure that protects their rights to the exclusion everybody else. Once you release an idea into the wild it belongs to the wild, and even totalitarian tactics can't control it.
The sooner there are real limitations on copyright duration the better for all. Intellectual property has an expiration date. No matter what Hollywood, the MMPA, RIAA or any number of publishers might have to say about.
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oh wait...
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Great article, Mike. You're right on the money.
After nearly 14 years, the major labels are 'still' crying like babies, while the rest of the industry has bitten bitter bullets and moved on. There is simply nothing left to say, except comment on the continued demise of the majors, who simply would rather cry like babies rather than 'innovate' like the rest of us have had to do.
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Re: Great article, Mike. You're right on the money.
Who has "moved on"?
What is the new primary business model for movie makers, game makers, software makers, ebook makers, etc.?
Haven't heard of it. Enlighten us please.
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Re: Re: Great article, Mike. You're right on the money.
Your problem is you're so afraid of change that you can't even see straight, and you're like Uncle Andrew in the Magician's Nephew: you've told yourself so many times that what you're seeing isn't really what's happening, but only what you want to happen. But, as C.S. Lewis wrote, the problem with trying to make yourself stupider than you really are is that you very often succeed. And you have. Spectacularly.
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Re: Re: Re: Great article, Mike. You're right on the money.
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Re: Re: Re: Re: Great article, Mike. You're right on the money.
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Re: Re: Re: Re: Re: Great article, Mike. You're right on the money.
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Re: Re: Re: Re: Re: Re: Great article, Mike. You're right on the money.
I wrote: What is the new primary business model for movie makers, game makers, software makers, ebook makers, etc.?
I'm sure no one notices that you apparently can't answer the question.
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Re: Re: Re: Re: Re: Re: Re: Great article, Mike. You're right on the money.
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Re: Re: Re: Re: Re: Re: Re: Re: Great article, Mike. You're right on the money.
Oh! You said known artists! Not some unknown nobody who's made over 1.4 million sales.
What a fucking nobody. Hate to be that guy!
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Re: Re: Re: Re: Re: Re: Re: Re: Re: Great article, Mike. You're right on the money.
Sounds like the NY Times letting you read the first few paragraphs of an article, but must be a subscriber to get the full article.
Isn't that a paywall? The thing you guys always bitch about?
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Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Great article, Mike. You're right on the money.
You guys?
Yes, we're all the exact same, with the same beliefs and the same motives.
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Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Great article, Mike. You're right on the money.
Free minecraft = a game you can play and enjoy without spending any additional money. If you want extra features then you can pay and get them.
NY Times letting you read the first 2 paragraphs != an article you can read and enjoy. You have to pay extra to get the article.
One is a full usable product the other is just a small part of a full product.
Now if the NY Times let you read the full article for free and then had additional insights and commentary from the writer and editors explaining what went into writing the article your comparison would make more sense, but then it would no longer support your trolling.
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Re: Re: Re: Re: Re: Re: Re: Great article, Mike. You're right on the money.
One thing I do know, piracy is never going away and I will never buy another plastic disc ever.
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Re: Re: Re: Re: Re: Re: Re: Great article, Mike. You're right on the money.
Well fuck me if you didn't get EXACTLY what you asked for: an example. I note how immediately you go into "this example doesn't work cause... too [random/unknown/small/large/specific/generic..]"
Ask and ye shall receive, create and ye may try many business models NONE of which guarantee ye shall get paid.
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Re: Re: Re: Re: Re: Re: Re: Great article, Mike. You're right on the money.
You seem to be missing the point. Absolutely nothing has changed or needs to change with the business model of any of those. All of those are doing just fine. The ones pushing so hard for draconian laws (yes, they are draconian because they have significant impact on legal activity outside of what they claim to do) are the *distribution* companies (represented by RIAA, MPAA, and other similar misleadingly named associations). The producers have been figuring out that they don't need the middle-men (or not the same ones anyway).
If you want a specific example, look at Baen books. They have been giving away free eBooks of most of the novels of many of their top authors. Guess what? Their sales have significantly *increased* since they started doing that.
Game producers use the old distribution channels as a secondary delivery method now. Many are using Steam/Direct2Drive/Impulse or just using torrents or similar to directly distribute their games.
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Re: Re: Re: Re: Great article, Mike. You're right on the money.
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Re: Re: Great article, Mike. You're right on the money.
I do remember vividly in the 80's publishers complaining that TV was killing them and nobody wanted to read and lo and behold they are still making millions in that sector, games have increased their revenues to the point that they are actually interactive movies and surpassed the movie industry, how is piracy having an effect on them?
The movie industry is another one that keeps having record revenues every year even despite with DVD's and Blurays not selling that much.
Musicians keep making millions in tours alone, they don't need the record labels anymore.
Now care to enlighten us how piracy is having and adverse effect on the industry?
Because frankly I see nothing there, except for the chicken little screams from some people.
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LAN parties just got more attractive.
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Hilarious claims.
Then you see, them posting record profits year after year WTF!?
Labels are suffering!
Who cares?
When you look at why they are suffering you see that CD sales are declining and that was their bread and butter and one may be excused for thinking that could be related to piracy after hearing the industry folks chicken little routine, but if you look close you see that the industry tried and failed to come up with another format because they wanted all these rules and grabs in those formats and for their troubles they ended up with nothing which I see kind of poetic justice. While musicians continue to get millions, I dare anybody show me a top hundred list today that is making less than any other top hundred before it(inflation adjusted or not).
Piracy takes away the ability to make money!
How exactly does that happen? Nobody can stop the artist from selling his own version, nobody can stop an artists from stopping business from using his stuff, because if the reasoning is because people can get for free they won't buy it, there is at least 20 billion dollars in revenue that says otherwise.
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Re: Hilarious claims.
Then you see, them posting record profits year after year WTF!?
if you are going to be a whiny child, at least work with facts. Recorded music sales have been dropping and continue to drop. No record profits. Where are you getting this information from?
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Re: Re: Hilarious claims.
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Re: Re: Hilarious claims.
Consumer Spending
Gross-Domestic-Product-(GDP)-by-Industry Data
Incredibly the U.S. government puts out a lot of information that is useful to track trends LoL
Can you believe you can plot graphics with that data?
The only think missing is an easy way to see that data, but it is all there.
ps: EVERYONE SHOULD TAKE A LOOK AT THAT DATA.
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So, lost in this fray
general counsel with the RIAA -- someone who developed "programmatic (anti piracy) enforcement plans" for them during the mid-2000's. This of course was right about when the RIAA started suing 13 year olds and grandmothers off the face of the planet.
So Bengloff seems to want to yell at someone else merely for *supporting* the idea of having an actual artist head SoundExchange -- but he manages to somehow completely miss mentioning this new ex-RIAA-enforcement SoundExchange head while literally sitting on a panel about "music file sharing and what should be done about it"? Really?
And nobody thought to mention this?
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They will clutch at every straw and leave no stone unturned in their quest to increase sales... except for the myriad ways that they are their own worst enemy. It will never occur to them that suing your own customers is not good for business. They will never think that what is in my opinion the obvious "buy-a-law" political corruption (designed to institute perpetual copyright) in which they engage makes people with a conscience decide not to support them.
They will never consider that threatening tens of thousands of people with lawyer letters demanding they either pay a settlement or face a lawsuit they could not possibly afford, with no regard for the fact that many of them were innocent, might earn them some ill will. Nor will they think that taking children to court and using interrogation procedures obviously designed to intimidate them is something that decent people don't care to reward financially.
Nope, it's them evil pirates, those horrible music streaming services, etc. Of course it is. That adequately explains everything.
It's at a base level and I openly acknowledge that, but I can't help but to smile when I see that they are showing signs of desperation. They deserve more failure than they are experiencing.
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They aren't customers, they are pirates. They have already shown the are not going to buy. What more is lost that hasn't already been lost?
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And that is why you fail.
Unless this attitude changes, the content middlemen will continue their death spiral into obscurity.
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For starters she used a virtual world and made millions buying and selling virtual land.
One could setup a Music Virtual World where people could see their idols and interact with them, sell virtual clothes and get a cut from those sales.
But you people are just to dumb to think of solutions that work, it is too much trouble to create something new.
Labels are a parasitic industry that is no longer relevant and all that imaginary wealth is going down the drain, whether you like it or not.
But I won't help you with ideas, you believe you must get paid right? pay others to make something that works, others tried and the industry destroyed them, the industry doesn't allow innovations to happen and that is why those people will go away.
Piracy on the consumer level is not going away, either they learn to survive despite piracy or we all wait until the current players die off and new ones come about, because there are opportunities to be had is just not recognized or accepted by you people yet, but give it time it is inevitable.
Kicking and screaming you people will be dragged into the 21th century.
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I guess you missed all the studies that showed pirates by make more legitimate purchases than non-pirates:
http://news.cnet.com/2100-1023-898813.html
http://www.theglobeandmail.com/blogs/artic le794638.ece
http://news.bbc.co.uk/2/hi/technology/4718249.stm
http://venturebeat.com/2009/04/21/s tudy-finds-file-sharers-buy-ten-times-more-music/
Can we finally put the "pirates aren't customers" myth to bed?
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DMFE
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Everyone should go look at the tax from the industries that are complaining and see what they are all about.
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And now industry 'through the revolving door' of WIPO, is building an infrastructure that will just increase the cost of accessing music. While WIPO states that the intended objective is to "make it faster, easier, and simpler for those who want to use music for legal services to find who owns what rights in music - and not just in the developed world, but throughout the world." what discourse have they had with us musicians in the developing world? They obviously have the views of the music industry in the developed world and follow their agenda. I find this tantamount to corruption!
See http://www.internationalmusicregistry.org/portal/en/index.html
If I have correctly read between the lines of the media clippings on the project, the IMR seems to be a personal project of Francis Gurry, especially with industry personalities, such as civil society 'lobbyists' such as Nick Ashton-Hart.
If you want the list of companies and names, go to
http://www.internationalmusicregistry.org/portal/en/who_we_are.html
(from WIPO website) - In addition, the following are observers or providing staff support to the Steering Committee (alphabetical order):
Nick Ashton-Hart Secretariat, organising committee
C. Trevor Clarke WIPO Secretariat
FX Nuttall Technical Adviser, D Uwemedimo
Richard Owens WIPO Secretariat
Sylvain Piat Technical Adviser, D Uwemedimo
Victor Vazquez WIPO Secretariat
Well .... !!!!!!!!
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perhaps just one finer point ?
Their business model seems more like "music patent trolls".
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Re: perhaps just one finer point ?
Well, that's not actually true.
The top-tier studios are suffering... because they're almost 100% dependent upon major labels as clients.
The lower-tier studios are suffering... because bands can buy their own equipment for less than the cost of recording a single track in their studios.
The middle-tier studios are suffering less than others... but they're still suffering, for the same reasons as above.
And all studios (especially those that have musicians, not labels, as clients) are suffering, because of the economy.
Of course, piracy has nothing to do with any of this.
Plus, that's the recording studio industry... And like the label system, the fact that DIY is cheaper has been a positive boon to artists themselves.
So it's certainly not going to result in less music being produced. And as far as copyright is concerned, that's all that matters.
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horse buggy is wrong analogy
technology for unauthorized music downloading doesn't seem like legitimate competition.
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Re: horse buggy is wrong analogy
First, competition is competition whatever it's source because you're not competing with "illegitimate" from the viewpoint of the law, but "illegitimate" from the viewpoint of what people are willing to accept - if you don't like the horse and buggy analogy try another tired one, prohibition. Again not accurate but the point I'm trying to make is that people will source what they want whether it's legal or not. If you have a few people doing it it's "fringe" if legal and "a few criminals" if illegal. If a decent percentage of people do it it's called "society" and that's rather harder to change.
Second, an amount of the "illegitimate competition" is only illegitimate because it's been defined so after the fact (again somewhat similar to prohibition in this limited sense) - people naturally have always shared music, books, video tapes when they came along, and any other content that they have. It doesn't fit naturally to suddenly start trying to say "well it's OK to share this record and let your friend tape it" (yes I know that was always illegal but it was never enforced unless you started selling them so that doesn't count), "but let your friend record that CD (with the same thing on it) and we'll sue you for a gazillion pounds". Sure the one causes more "problems" than the other because of scale, but the individual is never going to see that scale because he's just doing what he's always done.
Third, a lot of the competition is perfectly legal because it's not just "piracy" you're competing with, but now you are competing with the hundreds of other forms of entertainment enabled by the internet age - computer games, online gaming, across internet co-operative play (which far more people are interested in than solo gaming), phones, tweeting, blogging and all the other leisure activities competing for people's money. You just can't say "well THIS is our price and f*ck you, you pay it or you don't get it" in that environment, you have to entice people to pay you rather than say Nintendo.
Forth, to an extent you're not competing with anything illegitimate at all because the competition isn't in the production of the music(/film/whatever) itself, but in the distribution method. People want convenience and value and are (generally) willing to pay something for it. Whether "piracy" exists or not, an increasing number of people simply aren't willing to pay the inflated prices for inferior content. As an example lets take a film:
Currently it's probably a tiny bit harder for most people to download the latest blockbuster than it is to go order a DVD online. Not much but a bit - Small win for "legitimate" Downloading it with an average internet connection takes (bit of a guess) about 4-5 hours? Ordering it online takes (lets be generous) perhaps a day on overnight delivery. Small win for "piracy"
A tie so far.
Once you get the film downloaded you can play it on TV, media box, DVD player, iPod, any one of the 3 PCs in the house, you can stick it on a laptop or 2 to take away with you or anywhere else you want it. Once you have the DVD you can play it in one of the 2 DVD players in the house. If you try and do any of the other things with it it suddenly becomes "piracy" anyway. If it comes with a "digital copy", you can probably play it on 2 of the 3 PCs (assuming 1 is Linux for example) and not a lot else due to the DRM and it's lower quality anyway. HUGE win for "piracy".
Now play the film. The downloaded one starts, is (lets take best case because it's not that hard to acheive) excellent quality and you're straight in to whoosh-bang hi-def action of Mr Willis (or whoever) blowing up aliens and buildings. Meanwhile the DVD you bought is still busy carefully explaining why you're a criminal, what happens if they catch you being a criminal, showing you trailers you can't skip for things you've seen or have no interest in, getting into a menu including special features you have no intention of watching... Win for "piracy"
Then price. Download free, DVD £15. HUGE win for piracy.
Now lets imagine there's a legitimate p2p route for films - perhaps the distributors seed the original file (without DRM) and host the torrent files and a hashsum check so you can be fairly sure your file hasn't been tampered with (or whatever technology) for which they charge, lets say £3-£5 (or whatever the market will bear without driving people off). The extra convenience of a guaranteed quality, safety and the attraction of being legitimate are going to outweigh the small cost. Sure your friends, who know and trust you, will copy your files (as has always happened anyway), but are you really going to download a file created by a total stranger that may be crappy quality and virus ridden when you can get a kosher one for a relatively tiny payment?
Like I said, not competing with the content so much as the distribution method.....
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Re: Re: horse buggy is wrong analogy
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subject
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Rich Bengloff
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Theft
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