10 Industries That Are 'Dying'? Or 10 Industries That Are Changing?
from the i'd-argue-they're-changing... dept
A few folks sent in variations on a recent report about "10 Dying U.S. Industries," which lists out and discusses ten industries in the US that have already gone through serious declines and are facing even more declines:
Six of the 10 are clearly getting killed by technology: wired telecoms (i.e. landlines); newspapers; game and video rental; video postproduction; record stores; and photofinishing (i.e. photo printing).It goes on to note that the "formal wear rental" situation is really due to global competition as well, since cheap foreign production means that people are more willing to buy their own formal wear these days, rather than rent it.
Two of the 10 are clearly getting killed by global competition: apparel manufacturing and mills. (Mills, in this context, basically refers to what we think of as textiles — it includes textile mills, textile mills, apparel mills and carpet and rug mills.)
Of course, I'd argue that the issue here may be more about how you define "industry." If we define them at a wider level -- for example "communications" rather than down to the specific level of "wired telecommunications carriers," it's easy to see that the industry is rapidly changing, but not at all "dying." I think this is a problem that we come across a lot. People look at a group of companies and falsely define them as an "industry," when they're really not. It's the old marketing myopia problem all over again, where people in the train business don't realize they're in the transportation business, and thus do little to adapt. I think it does everyone a disservice to call these business lines "industries," when they're really just a temporary piece of an ever-changing industry.
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It depends on what you're trying to measure/assess
If your expertise is in applying ink to wood pulp and shipping it out to customers every morning, then sorry, demand for that expertise is going to fall precipitously over the coming years.
If you're a wired telecommunications tech who only knows how to work with copper, and has learned nothing about optical fibre technology, then you should consider your job at risk as well.
Yes, these industries, in a broader sense, are changing rather than declining, but from the point of view of investors and individuals, it's often the narrow sense that matters.
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Re: It depends on what you're trying to measure/assess
Graphic designers who work in print should be able to translate their skills into digital based design such as web design or multimedia design. I'm not saying everyone can adapt easily or will necessarily find the exact same job that pays the exact same wage, but that's the nature of change.
Anyone who is stubbornly unwilling to adapt to inevitable change and thus holds back the rest of us shouldn't be surprised that they're left behind eventually and their perspective should only be accounted for in the study of history.
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Re: Re: It depends on what you're trying to measure/assess
The problem with taking a big picture "company X should just adapt to the changing market" view is that it can miss the trees for the forest.
Companies are made of people, and they can only change direction when the people within them do (whether that's organically or via leadership from the top). If the only way for a company to survive is to (for example) get out of the bricks-and-mortar world and go pure digital, then there are going to be a lot of people within that company that have no place in the new structure, and hence will understandably do everything they can to preserve the status quo. What do they care about the future of the company as a whole if postponing inevitable change staves off the direct impact on themselves for at least a few more years?
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Re: It depends on what you're trying to measure/assess
That's half of the problem. The newspaper companies actually have an expertise in community building. They used the news - in printed form - to gather together a group of people and engage them. Then, they sold their attention to advertisers. For some reason, they have gotten stuck on the idea that the ink and wood pulp is the important part of this. They are stuck on the specifics of how they are building a community and have forgotten that they are building one.
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Re: Re: It depends on what you're trying to measure/assess
If your job is servicing the printing presses, driving the delivery truck, managing the ink store... there isn't any place for you in an all-digital shop.
If your job is managing one of those no longer needed (or substantially reduced) divisions, then you're for the chopping block, too.
Leaders can't lead where the followers won't follow and the legacy newspaper companies have a big problem on that front.
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Industry classifications and Subgroups
This categorisation breaks Industries into segregated groups, subgroups, supersectors, and sectors which is the best way to talk about these companies.
Though even that could be broken down, which is why things like UKSIC, ANZSIC, and NAICS (replaced the USA SIC codes) are used in major demographic datasets about companies.
The problem is no body remembers all of them and its easier to call the "Recording Industry" the Music Industry.. since to the layperson they ARE the music industry.
Same as Phone companies are the telecommunication Industry.. though even satellite manufacturers are part of that huge sector.
*sigh sometimes KISS works, other times it's a PITA (Pain in the *rse)
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Typo
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Re: Typo
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Re: Re: Typo
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Wired Telecommunications? Those land-line phones don't offer enough speed to download movies in a reasonable amount of time. You're looking at around 9 hours download time for a 750mb/90 minute feature!
News Paper publishers are loosing money because people are obviously pirating news from other sources. Ignoring pay walls and going to other news outlets for information. The young and lazy are to blame for this injustice.
Because of all the "downloadable" movies, games and music, rental houses and record stores are loosing businesses to online downloads and those store front kiosks. If the entertainment industry isn't getting paid at LEAST four (4) times for one (1) product, then it's theft!
Manufactured Home dealers are suffering because of... PIRATES! Yeah, I'm gonna stick with that one.
Textile Mills, Apparel manufacturing and Costume/Formal wear rentals are suffering because the decline in movie sales means fewer movies are supposed to be made. Film companies don't rent as many costumes. Plus fewer actors and musicians don't go to as many award shows due to the rampant theft of movies online. So, they stop renting formal wear. Without costume rentals, people that create clothing purchase fewer bolts of cloth.
It's just like how corn farmers are suffering because people don't go to movie theaters any more.
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Love the comments. You forgot that Internet piracy is also causing the government shutdown.
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Not an economic catastrophe
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I did notice...
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Nothing new here, really
But I can comment that in one field -- video postproduction -- the "industry" has merely migrated. And it's been a five-year process, which actually ended a couple of years ago... no real "news" here. Democratized by Premiere Pro and Final Cut, a lot of the post houses' traditional market has converted to a professional form of DIY... shooters and directors doing their own editing. In other cases, an editor will be hired directly by Harpo (Oprah) or Martha Stewart Living; and ad hoc edit facilities are assembled by each reality show's production company on an as-needed basis. My own little company used to book about 30% of our three edit rooms' time with outside clients; those folks have vanished, but no matter... we make more money when we write, shoot and edit our own productions, rather than simply sit and wait for others to shoot.
It's all very organic, really -- 15 or 20 years ago, the industry migrated into its former status quo, and it's no surprise to see the wheel spin 'round once again. Suspect it's similar in may of the other industries named.
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Dying Industries
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One area I would love to know about
Has anyone understood what happened there?
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I may have missed it...
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Video Post Dieing
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Who can afford..
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the broad term is there for a reason, it is an umbrella term
wired telecommunications carriers, are dying out, I have not had a home phone for many years, I have no need of one, but the internet I have need for and the communications carriers provide that, so part of their business is dying, you just choose to ignore it
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