The Pavlovian Response To Seeing Birthday Announcements On Facebook

from the ding-happy-birthday-ding-happy-birthday dept

Wed, Aug 31st 2011 8:07pm — Mike Masnick

The famous experiment by Ivan Pavlov, which demonstrated classical conditioning, involved ringing a bell every time a dog was served food, and noting that after a few times of this, the dog associated the bell with food and salivated when the bell was rung. We've accidentally run a nearly identical experiment at home with my own dog, who is quite calm most of the time but barks whenever someone she doesn't recognize approaches our door. Since many of those people ring the doorbell, she now associates the doorbell with "time to bark." And she'll do so even if she's standing outside with me, with the door wide open, when I ring the doorbell.

But, of course, dogs aren't the only ones subject to Pavlovian responses. A somewhat hilarious story in Slate from a few weeks ago demonstrates how birthday messages on Facebook seem to elicit the same sort of Pavlovian response from people. David Plotz noticed how "polluted" Facebook seemed to get with birthday wishes on the said day for any of your friends. He also realized that these messages didn't really feel all that authentic, since they felt "programmed" in response to the little Facebook bell. So he decided to run an experiment.

I was born on Jan. 31, but I've always wanted a summer birthday. I set my Facebook birthday for Monday, July 11. Then, after July 11, I reset it for Monday, July 25. Then I reset it again for Thursday, July 28. Facebook doesn't verify your birthday, and doesn't block you from commemorating it over and over again. If you were a true egomaniac, you could celebrate your Facebook birthday every day.

He noted that for July 11th, he received 119 birthday wishes via Facebook. Four close friends were confused, but "most of them attributed the confusion to their own faulty memories." When July 25th came around, he received another 105 birthday wishes. The number of people suspecting something was up was nine. The really stunning thing:

Of the 105 birthday wishes, 45 of them�nearly half�came from people who had wished me a Facebook happy birthday two weeks earlier.

On July 28th, just three days later, when it was his birthday again, he still ended up with 71 birthday wishes. 16 people noticed something was up. Though it appears lots of people still hadn't caught on:

Almost 30 people wished me a happy birthday on July 28 having already wished me a happy birthday on one of my previous non-birthdays. Sixteen people sent me Facebook birthday wishes on all three Facebook birthdays, not noting or perhaps not caring about the repetition. One friend even wished me four happy birthdays, congratulating me twice on one of my fake days. The messages from one of these three-time greeters, a friend I've never met named Barry P., were almost poignant.

On July 11, he wrote: "Wishing you a very happy birthday David & a wonderful year!"

On July 25, he upped it: "Wishing you a very happy birthday David & your best year ever!"

On July 28, the superlative was gone: "Wishing you a very happy birthday David & a terrific year!"

So, the next time you're feeling down, just trying ringing that doorbell and watching all your friends salivate in response, wishing you the very best...

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: birthdays, pavlov, social networks
Companies: facebook

32 Comments

If you liked this post, you may also be interested in...

Reader Comments

Subscribe: RSS

View by: Time | Thread

Evan (profile), 31 Aug 2011 @ 8:36pm

April Fools
I always use April 1st as my Birthday on sites that require it. Always makes me smile when I see all those automated birthday wishes on April Fools' Day.
[ link to this | view in thread ]
Jose_X, 31 Aug 2011 @ 9:06pm

Barry P's explanation
Now, statistics prove, prove that you've one birthday
Imagine, just one birthday every year
Ah, but there are three hundred and sixty four Facebook birthdays!
Precisely why I keep wishing you the best cheer
[ link to this | view in thread ]
Nick Coghlan (profile), 31 Aug 2011 @ 9:15pm

Relates to one of my favourite Facebook "infographics"
An oldie but a goodie: http://graphjam.memebase.com/2008/10/01/song-chart-memes-facebook-wall-activity/
[ link to this | view in thread ]
Brad Hubbard (profile), 31 Aug 2011 @ 10:20pm

Work Smarter, not Harder
So, I outsourced my birthday wishes to the Happy Birthday Extension. There are precious few people I want to write something specific to, but the feeling when you log in and see 200 "yay you're wonderful" messages is important to some people. So I compromised, sending them varying but generic messages, unless I really care about them, in which case it's a three- or four-sentence message about their importance to me.

http://lifehacker.com/5835409/happybirthday-extension-send-out-b+day-wishes-on-facebook-so-you-d ont-have-to
[ link to this | view in thread ]
Brad Hubbard (profile), 31 Aug 2011 @ 10:24pm

Re: Work Smarter, not Harder
Sorry, I didn't make it clear in the original post - I'm not the only one to consider this, and there are many extensions and plugins that do the same thing. Fact is, birthday wishes are something we value to receive but put little thought into sending, so it's unsurprising this person saw so many duplicates. There are fewer than 20 people that I could even roughly guess at their birthday, let alone notice if they moved it every few months.
[ link to this | view in thread ]
Jake, 31 Aug 2011 @ 10:31pm

I'm not sure this is directly Internet-related, let alone Pavlovian as such. If the fact that a casual acquaintance or work colleague is celebrating their birthday today comes up in conversation, social convention dicates you wish them many happy returns.
[ link to this | view in thread ]
Anonymous Coward, 31 Aug 2011 @ 10:54pm

I've wished other people Happy Birthday on random days just to see if I can get anyone else to blindly wish it too.
[ link to this | view in thread ]
Just John (profile), 1 Sep 2011 @ 1:37am

Happy (un)birthday Mike
Wishing you a very happy (un)birthday Mike & a wonderful year!
[ link to this | view in thread ]
Richard (profile), 1 Sep 2011 @ 1:53am

Using this phenomoenon for a ddos on Facebook and you have a whole new meaning to Birthday Attack
[ link to this | view in thread ]
Jose_X, 1 Sep 2011 @ 4:23am

Re: Barry P's explanation
Forgot to cite: http://www.youtube.com/watch?v=InSn2BLDwfQ Alice in Wonderland Disney "unbirthday song"
[ link to this | view in thread ]
Anonymous Coward, 1 Sep 2011 @ 5:09am

Re:
Exactly. This is in no way a Pavlovian response. You don't wish "happy birthday" on instinct and the response given by these people wasn't 'automatic.' This is more of an analysis of how people trust information when it comes from a computer (e.g., like GPS stories) than anything else.

Normally Mike is pretty good about pointing out that technology isn't the underlying problem, but he failed to do that here. Would this story have been any different if the same guy had walked around to his friends on those dates and said, "hey, it's my birthday!".
[ link to this | view in thread ]
btrussell (profile), 1 Sep 2011 @ 5:16am

Re: Re:
Nbdy tks anmr
hd txt thm

wdnt b ne diff
[ link to this | view in thread ]
That Anonymous Coward (profile), 1 Sep 2011 @ 6:14am

Re:
you just need to make a plugin that auto-responds to all messages. And then post how this is the most awesome plugin for Facebook, and it saves hairless kitten who need sweaters. It will spread like wildfire, like all FB virii.
Then wait.

tick tick tick tick boom
[ link to this | view in thread ]
Kevin (PaxSkeptica) (profile), 1 Sep 2011 @ 6:38am

Wow
I've seriously done the exact same thing. When I had Facebook, I always preferred to delete my birthday about two weeks prior to make sure that particular "bell" didn't ring. I rarely got any birthday messages at all. (Usually whomever I was dating would say something and I'd get a few follow-ups after that post from confused people saying, "Oh, it's your birthday? I'm so sorry! Why wasn't I notified?")

I'd never done anything quite to this level (repeated "birthdays"), but I have set my birthday to a fake date once and laughed at all the people who posted.
[ link to this | view in thread ]
Anonymous Coward, 1 Sep 2011 @ 6:40am

Re: Re: Re:
Let's remember all of the posts on this site that point out that google (and search engines in general) isn't making anyone more stupid and that social networking software isn't making people communicate any less, especially not face-to-face.

It is an ignorant trope that Twitter is undermining discourse.
[ link to this | view in thread ]
Anonymous Coward, 1 Sep 2011 @ 7:04am

Whenever a friend of mine leaves his computer unlocked with Facebook up, I'll go over there and change his birthday to the next day. The next day, I watch as his profile blows up. Dick move? Sure. Hilarious? You'd better believe it.
[ link to this | view in thread ]
Ninja (profile), 1 Sep 2011 @ 7:14am

Re: Re: Work Smarter, not Harder
That. I don't even log into facebook that much (sometimes I spend almost a month without ever checking it) so I wouldn't even see the birthdays. I put the ones I want to remember on my Google Calendar and it sends me sms reminding my memory. I'd say I know the birthday dates of 10-15 ppl without my dear calendar ;)
[ link to this | view in thread ]
btrussell (profile), 1 Sep 2011 @ 9:16am

Re: Re: Re: Re:
Hey, I'm no expert, just going by what I see.

Speaking of which, where do you see twitter mentioned. Kids have been texting since before twitter, by @ 14 yrs.

Girls average 80 texts a day. 1 every 18 minutes, not allowing for eating, sleeping, drinking...
http://www.dailytech.com/Study+Teen+Girls+Average+80+Texts+Per+Day/article18172.htm

Show us you're twits!� :) This is going to be my newest t-shirt.
[ link to this | view in thread ]
Anonymous Coward, 1 Sep 2011 @ 9:51am

Re: Re: Re: Re: Re:
Sorry, I was using Twitter as a proxy for current and prior forms of electronic discourse. I realize that seemed like a red herring.
[ link to this | view in thread ]
Anna, 1 Sep 2011 @ 2:28pm

Losing faith in humanity
I posted a link to this article on my Wall with the comment "That's why I keep my birthday date private. Who cares - remembers when it is." Guess what started to happen? I am getting "happy birthday" messages from half of my FB "freinds". Sigh
[ link to this | view in thread ]
Yogi Bear, 1 Sep 2011 @ 3:08pm

Hmm...
You certainly have proved that people can't remember your birthday. What you have NOT proven (at least, I think so) is that the wishes you got were insincere. Food for thought??
[ link to this | view in thread ]
Zot-Sindi, 1 Sep 2011 @ 6:24pm

Re: Hmm...
when you fake your birthday over and over and the same people keep sending their wishes over and over without figuring out that it was faked, i think that pretty much proves they couldn't care less and are only reacting to a bell call
[ link to this | view in thread ]
Zot-Sindi, 1 Sep 2011 @ 6:27pm

Re: Re: Hmm...
or hell, even going "hmm.. wait a minute, didn't they JUST have their birthday last week"?
[ link to this | view in thread ]
Jarelis312 (profile), 1 Sep 2011 @ 11:28pm

clever
I've always wanted to try this on my Facebook but I figured everyone would know or would call me out on it, but It's amazing on how people don't realize that they've been conditioned like that. lol
[ link to this | view in thread ]
Bev, 2 Sep 2011 @ 5:57am

Re: April Fools
That's awesome! I just might have to try it.
[ link to this | view in thread ]
Michael J. Epstein, 2 Sep 2011 @ 8:17am

I did it every day for several months at the end of last year...
I think it's an offensively empty gesture and just proves that people don't know me at all. In fact, I made it my birthday every day for months at the end of last year and wrote a little bit about why at: http://bit.ly/ItsNotMyBDay
[ link to this | view in thread ]
Mike, 2 Sep 2011 @ 10:50am

Interesting experiment. Just to clarify, the real Pavlovian experiment actually involved a light stimulus, not a bell.
[ link to this | view in thread ]
lyn, 3 Sep 2011 @ 8:22am

Actually, for this exact reason, I hide my birthday on facebook. I feel offended by the un-genuine responses for a birthday, and that 200 people that don't normally speak to me on other occasions will go and write something that really isn't meant. so the people who actually know my birthday will write on my wall, and the lucky lurkers who actually see that it's my birthday will have it on my wall.. so i wont be spammed by a 100 sweet-but-nothings.
[ link to this | view in thread ]
Birthday Messages, 11 Jan 2012 @ 8:32am

Birthday Messages
Oh my gosh this is hilarious. I was impressed that there were so few people that wished you a happy birthday on all three fake days. I wonder how many I would get??????
[ link to this | view in thread ]
Sean Morgan, 8 Feb 2012 @ 1:41am

automatic birthday wish
I'm not too great about remembering birthdays so I use birthdayFB. It let's you pre-schedule happy birthday fb wall posts. http://bityhdayfb.com
[ link to this | view in thread ]
poulwalker, 9 Nov 2017 @ 11:14am

Birthday Thank You sayings
Looking for Birthday Messages? Here on allbestmessages.co you will find Birthday Messages related messages here. Read our latest new collection of Birthday Messages, Birthday Facebook Status Msgs and Forwards, Fwds. visit us for more information http://www.allbestmessages.co/sms-text-messages/Birthday-Messages.php
[ link to this | view in thread ]
news standme (profile), 2 Nov 2019 @ 10:00pm

ideas for birthday gift for wife
Everyone would love to have the sophisticated and sleek leather duffle so you can consider it be one of the best https://newsstandme.com/get-unique-ideas-for-birthday-gift-for-wife ideas for birthday gift for wife In case if you plan a romantic weekend with your wife, then the bag gifted by you will be helpful for your wife.
[ link to this | view in thread ]