Couple Pushes For Law To Limit Photoshopping Models; Because It Hurts Young Girls' Self-Esteem

from the self-esteem-act? dept

A couple months ago, we wrote about how the UK Advertising Standards Authority had banned some cosmetics ads, because the women appearing in them -- including Julia Roberts and Christy Turlington -- were way too Photoshopped, and thus the ads were misleading. Back on this side of the pond, it appears that there's an effort underway (led by a "concerned" married couple) to stop Photoshopped models from appearing in ads by forcing any advertisement that so edits a picture to have to reveal that the image is not accurate. They're not doing this based on any sort of "truth in advertising" mission -- but because they believe it's bad for the self-esteem of young girls to see airbrushed and photoshopped models.

It makes for a nice campaign, but it seems like a huge waste of time. Are girls really going to feel different after seeing a photo that says "this photo was adjusted" in fine print somewhere? They're still going to look at the photo. In the end, it seems like this may be a case of trying to fight the symptoms of self-esteem issues, rather than the actual causes. I believe the studies that say many young people have serious self-esteem issues, but part of that is just being young. Tons of young people have low self-esteem because that's generally a part of growing up and learning to be you. Is putting a silly stamp on magazine ads really going to change that? Why not focus instead on programs that actually improve someone's self esteem such that even if they saw photos of impossibly skinny models, it wouldn't bother them?
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: models, photoshopping, self-esteem, truth in advertising


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. icon
    :Lobo Santo (profile), 18 Oct 2011 @ 10:43am

    Market Value

    If this is successful, girls who actually look that good can demand far higher prices!

    link to this | view in thread ]

  2. icon
    Ninja (profile), 18 Oct 2011 @ 10:49am

    I think they should limit advertising of gyms and equipment for exercising since it affects the self-esteem of the fat ppl.

    Let the puritanism, moralism and politically correct police begin bashing my comment. Ah, they'll be busy bashing Mike for pointing the obvious ;)

    On a side note, I do think there's too much Photoshopping with the models today and it does give a version of perfection that many women can't achieve and many men desire which is something really bad. But the approach proposed in this article is just a big and utter fail.

    link to this | view in thread ]

  3. icon
    Ninja (profile), 18 Oct 2011 @ 10:53am

    Re: Market Value

    And these girls that look that good will all be from Neverland. No such perfection in this world pal, unless you got the monies and a real good plastic surgeon.

    link to this | view in thread ]

  4. identicon
    Aaron Crowder, 18 Oct 2011 @ 10:53am

    Give me a break

    I can see why highly-photoshopped models can hurt self-esteem. No one REALLY looks THAT good all the time.

    I also think it's important that people understand that. Sure the ad's depict and imply that someone can look that good at all times if only they buy this, or use that, or wear skimpy clothes. It's a farce though.

    We place too much value on what the rich and famous are doing. What they're wearing. What they look like. Models fall into that group. I don't think that a disclaimer is going to remedy the problem that goes MUCH deeper into one of the many things that is wrong with society today.

    link to this | view in thread ]

  5. icon
    Capitalist Lion Tamer (profile), 18 Oct 2011 @ 10:54am

    Correcting (Self) Image

    A few hours spent perusing this site should keep everything in perspective, self esteem-wise.

    It makes you feel better about not being the photographer, model or Photoshop "specialist" called in to, I don't know, stretch a human neck into a bizarre ideal of "beauty."

    link to this | view in thread ]

  6. icon
    :Lobo Santo (profile), 18 Oct 2011 @ 10:54am

    Re: Re: Market Value

    Statistically speaking, there are always outliers on the bell curve.

    link to this | view in thread ]

  7. identicon
    Anonymous Coward, 18 Oct 2011 @ 10:55am

    They're ugly

    They want to legislate away things that make them feel bad because they're both ugly as sin. Their kids aren't that great looking either.

    link to this | view in thread ]

  8. identicon
    Tereza, 18 Oct 2011 @ 10:55am

    Self-esteem

    You're missing the point. It's not just about the girls. The objective is for the BOYS to learn that that's not what real, beautiful, natural women look like, so they treat the girls and women with respect.

    link to this | view in thread ]

  9. identicon
    out_of_the_blue, 18 Oct 2011 @ 10:55am

    Mike in favor of false and misleading advertising.

    Wonder how far that bias goes? As I've mentioned several times, Mike is /into/ advertising, that's the "revenue stream" that he advises others to somehow tap -- not make /products/, just sell image and "scarcity".

    Anyhoo, I'd ban any and all modification of photos. Yes, I know it's been going on since the start of photography, and in painting before that. Long practice doesn't excuse falsehoods. First Amendment doesn't give a right to lie.

    link to this | view in thread ]

  10. icon
    Chronno S. Trigger (profile), 18 Oct 2011 @ 10:56am

    "but because they believe it's bad for the self-esteem of young girls to see airbrushed and photoshopped models."

    It's the same reason Barby got plastic surgery.

    On an unrelated note, can someone find me that picture of the model that was so Photoshopped, she looked like a twig with clothes?

    link to this | view in thread ]

  11. icon
    Kaden (profile), 18 Oct 2011 @ 10:58am

    Re: They're ugly

    Do you get beat up a lot in the real world, or are you only an asshole anonymously?

    link to this | view in thread ]

  12. identicon
    Anonymous Coward, 18 Oct 2011 @ 11:04am

    Re: Mike in favor of false and misleading advertising.

    Well, since the First Amendment does give a right to lie, that makes you a liar. Good thing your lie is a lie, otherwise you'd have to be arrested for lying.

    link to this | view in thread ]

  13. identicon
    Anonymous Coward, 18 Oct 2011 @ 11:05am

    Re: Self-esteem

    You're probably ugly too.

    link to this | view in thread ]

  14. identicon
    Scote, 18 Oct 2011 @ 11:06am

    Truth in Advertising for fitness models?

    "I think they should limit advertising of gyms and equipment for exercising since it affects the self-esteem of the fat ppl.


    Yeah, the reasoning may be off in the self-esteem campaign, but I do think we should have stricter truth in advertising laws. When you see a buff fitness model pimping for a new "As Seen on TV" shake weight or thigh master perhaps the ad should have to include the models *actual* work out regime the that actually resulted in their fitness? You know, the daily hour of cardio and the two hours in the gym they spend every other day?

    link to this | view in thread ]

  15. icon
    Ima Fish (profile), 18 Oct 2011 @ 11:06am

    Years ago, back in the late 80s or early 90s I worked at a PBS affiliate and there was some show, I believe it was Frontline, which devoted a program to anorexia.

    Most people think that anorexia is caused by young girls trying to emulate fashion models. However, there is no evidence to support that. In fact, the interesting thing about anorexia is that the rates of teenage girls suffering from it remains static across various cultures and countries.

    So the rates of anorexia are the same for cultures that find thinness attractive and for cultures that find heaviness/chunkiness attractive.

    In other words, there is no evidence that cultures that praise thinness causes anorexia.

    link to this | view in thread ]

  16. icon
    Chronno S. Trigger (profile), 18 Oct 2011 @ 11:08am

    Re: Self-esteem

    The two concepts are so unrelated I'm having problems putting them together long enough to argue your point. Are you seriously suggesting that Photoshopped advertisements are causing disrespect for normal looking people?

    If someone is showing someone else disrespect due to them being "ugly", then that person is an asshole. No amount of Photoshopping (or lack there of) is going to change that.

    link to this | view in thread ]

  17. identicon
    Nick, 18 Oct 2011 @ 11:08am

    I usually agree with what I read on Techdirt, but I'm having some problems with this one.

    I can agree that this couple probably has no legal basis.

    I can't agree though, that low self esteem is just a part of growing up. I'm not sure what you are saying the "symptoms of self-esteem issues" are here. I think these Photoshopped pictures are part of the cause and they can never be lived up to.

    link to this | view in thread ]

  18. icon
    Chronno S. Trigger (profile), 18 Oct 2011 @ 11:09am

    Re: Re: Self-esteem

    I point to the AC that posted before me as an example.

    link to this | view in thread ]

  19. identicon
    hothmonster, 18 Oct 2011 @ 11:17am

    Re: Re: Self-esteem

    I think the issue Tereza is getting at is men have unrealistic expectation as to what women look like because of the amount of CGI used on already unnaturally attractive women. This can create unrealistic expectations for what their partner should look like and cause issues with being unable to be satisfied with a appearance of real women.

    I think a lot of kids growing up today are are going to be kicked right in the junk by reality when they start dating girls over, say, 27 and realize that even the hottest ones have folds or blemishes, or stretch marks or whatever and that real boobs do not defy gravity.

    link to this | view in thread ]

  20. identicon
    Anonymous Coward, 18 Oct 2011 @ 11:20am

    Professional driver, closed course, do not attempt

    TV adverts for cars frequently state: Professional driver, closed course, do not attempt.
    This disclaimer seems comparable to the "This image has been photoshopped" disclaimer.
    Does anyone know whether the car advert disclaimer is a law/regulation, and whether there are any studies that indicate whether or not it influences behaviour. I have always assumed that it is a CYA from the legal department.

    link to this | view in thread ]

  21. identicon
    Anonymous Coward, 18 Oct 2011 @ 11:22am

    Re: Re: Re: Self-esteem

    Actually, I'm attempting to drive home your point with a 10 lb sledge hammer, plus a slightly subtler point. Your point is that people who do that are assholes. I agree. I made an extremely dick move by doing that. I know this, and I own it. Sue me (actually, given the nature of Techdirt in general, someone probably has a patent on being a dick and is already attempting to ascertain my identity for a lawsuit). The second point is that people who are going to act like that will do so no matter what. If it's not about being ugly, it'll be about something else.

    This isn't about respect. This is about people believing they have the right to not have their feelings hurt. That's just stupid. Do I really think the parent is ugly? Hell, I don't know. It's some faceless person on the internet that I've never met in my life. Am I ugly? Probably by several people's standards here. My idea of beauty is much different from 'the norm', and I've actually been made fun of because of what I think is beautiful. However, I developed a thick skin and explain how boring the world would be if everyone enjoyed the same things, and how boring it would be if everyone looked exactly the same.

    link to this | view in thread ]

  22. icon
    :Lobo Santo (profile), 18 Oct 2011 @ 11:23am

    Re: Professional driver, closed course, do not attempt

    "Professional model, closed set, do not attempt"?

    link to this | view in thread ]

  23. icon
    Dark Helmet (profile), 18 Oct 2011 @ 11:26am

    Re: Mike in favor of false and misleading advertising.

    "Anyhoo, I'd ban any and all modification of photos."

    ....you really don't like freedom much, do you?

    link to this | view in thread ]

  24. icon
    Austin (profile), 18 Oct 2011 @ 11:26am

    The problem isn't the ads

    It's the consumers. Not the general public, but the people who buy the products these simi-plastic models are hocking. Considering the cost of a model, photographer, graphic artist, and advertising, it's costing Lancome, et.al. in excess of $5,000 per ad to run those, on the cheap end. Yet, they still make money hand over fist. Why? Because those same girls who are having self esteem issues now are turning around and are now purchasing the very products that made them feel bad 10 years ago. You want to combat this? You want to have a revolution where we reject the airbrushed BS image of what a woman is supposed to look like? THEN QUIT BUYING THAT OVERPRICED PAINT THEY'RE SELLING! Problems like this aren't solved via the law. They're solved via the checkbook. Stop buying this crap and they won't have any money to run the damn ads with.

    I'm a 24 year old white male living in a college town in Alabama (there's only 2 so start guessing and you'll get it eventually...) I'm also a lifelong geek. If anyone knows the value of inner beauty, it's me. I've been interested in maybe 4 or 5 girls over the past 5 or 6 years. So far, no bites. I have an IQ of 137 and a good job making $12/hour working for my Mom as a paralegal (read: 100% job security) and my own 800 square foot downtown apartment. I weigh 165 pounds and I'm 6'2" and I'm not going to win any contests but god knows I'm better looking on my worst day than half of this god forsaken town is at their own wedding. Yet, I can't get a second glance. But I should expect this. I don't use hair gel, don't use mouthwash, and only shave twice a week. I shower daily and use plain old cheap shampoo and bar soap. I spend maybe $6/month on hygene products and I'm as clean as a motherboard assembly room. Yet, because I don't look like DiCaprio, I'm not worthy of the time of day.

    So yeah, we live in a society where first impressions are EVERYTHING (I believe because everyone is too LAZY to actually get to know people these days) and I believe it's the root cause of everything wrong with the country. I mean, JESUS F**KING CHRIST, WE ELECTED ELMER FUDD PRESIDENT BECAUSE WE WANTED TO HAVE A BEER WITH HIM! Even Bill Clinton, who I liked, was elected because he had nice hair and could play the Saxophone. Are you kidding me? Why not just elect Paris Hilton president? I mean, if controlling our nuclear arsenal and passing a new $5,000+ page budget 4 times are such easy jobs and this is all just a goddamn beauty pageant, might as well go all the way, right?

    So anyhow...bit of a rant, and sorry about that, but the issue here is not going to be solved by yet more poorly thought out legislation. This is an issue with SOCIETY, not the law, and we need to have SOCIETAL reform, enacted via mutual agreement with each other, and enforced via that wonderful thing we call an economy. Speaking of whicch, in this economy, people can barely afford to pay their power bill every month. Stop buying lip gloss and mineral powder makeup and you may find yourself struggling a lot less to keep your lights on!

    As for me? I love geeky chicks anyway, but none of them around here are single, and I'm not the homewrecker type, so for now I'm stuck waiting on the world to change. And no, it's not NEARLY as enjoyable as Mr. Maher makes it sound.

    link to this | view in thread ]

  25. identicon
    Anonymous Coward, 18 Oct 2011 @ 11:29am

    Re:

    When I was a teenager (many moons ago), it wasn't so much the weight issue that confused me with ads and magazine photos so much as the skin these models, supposedly my age, were sporting. yeahrite.

    I had no clue back then about photoshopping, but I'm sure kids today do.

    I'm in agreement with the posters above regarding truth in advertising - a product's supposed "after" shots shouldn't have to be airbrushed or photoshopped. It isn't so much the self esteem as the blatant lie. In that respect, I have little issue with a required statement about how the photos might've been altered.

    link to this | view in thread ]

  26. identicon
    Anonymous Coward, 18 Oct 2011 @ 11:31am

    Re: Re: Mike in favor of false and misleading advertising.

    Who are you, Glenn Beck?

    link to this | view in thread ]

  27. icon
    Dark Helmet (profile), 18 Oct 2011 @ 11:33am

    Re: Re: Re: Mike in favor of false and misleading advertising.

    Hold on, let me check. Let's see, no chalkboard filled with insane ramblings. Nope, not a look-a-like for The Blob. Yup...still employed.

    Nope! Not Glenn Beck!

    link to this | view in thread ]

  28. identicon
    Anonymous Coward, 18 Oct 2011 @ 11:34am

    Re: Mike in favor of false and misleading advertising.

    Soo... you're actually serious with this statement? I've come to expect a bit higher quality argument from you, blue.

    Does your new interpretation of the First Amendment apply to corporations, lobbying groups, and politicians? How about individuals? Is a lie of omission a true 'lie', or is that still covered under the New First Amendment? How about the citation of 'facts' that have since been proven wrong? Is an incorrect statement to be help liable is a lie? How about works of fiction? By definition, all fictional works are completely fabricated, and therefor 'lies'.

    Care to expand on your position?

    link to this | view in thread ]

  29. icon
    fogbugzd (profile), 18 Oct 2011 @ 11:40am

    I suspect that it is very, very rare for any unaltered photo to go into any type of fashion magazine or web site. I suspect every picture that I see in a magazine or on the Internet has been altered.

    Good news sites might be a bit more careful to present unaltered images, but even news sites with high standards generally permit cropping and correcting for things like brightness, contrast, and hue.

    Exactly where do you draw the line on what is acceptable and what isn't. If you insist that all altered photos be labeled as altered, then pretty much every photo that you see is going to have the tag on it, thus rendering the tag meaningless.

    But really, there isn't really that much difference between photoshopping skin tone or a waist line and doing a studio setup that flatters the model in ways that are not natural.

    link to this | view in thread ]

  30. identicon
    Anonymous Coward, 18 Oct 2011 @ 11:42am

    Re: The problem isn't the ads

    Techdirt is a great place for ranting, which can be very therapeutic, and I do hope you feel better. Here's to you finding a quality geek girl who appreciates your lanky, unshaven self.

    link to this | view in thread ]

  31. identicon
    Anonymous Coward, 18 Oct 2011 @ 11:46am

    Re: Re: Re: Re: Self-esteem

    ♪♬Were you born an asshole
    Or did you work at it your whole life?
    Either way, it worked out fine
    'Cause you're an asshole tonight
    ♫♩

    link to this | view in thread ]

  32. identicon
    Anonymous Coward, 18 Oct 2011 @ 11:46am

    Re: Re: Self-esteem

    ♫♩Yes, you're an A S S H O L E
    And don't you try to blame it on me
    You deserve all the credit
    You're an asshole tonight ♪♬

    link to this | view in thread ]

  33. icon
    Rikuo (profile), 18 Oct 2011 @ 11:54am

    Re: Mike in favor of false and misleading advertising.

    And once again, you attack Mike while completely missing the point of the article.
    No, Mike is not in favour of false and misleading advertising. I have never read anywhere in any of his articles that he is.

    As for the last two lines...here's what I think happened with you. You read the article and here's your thought process: "Altered photo of models is bad. Therefore altered photos IN GENERAL is bad. Therefore ban all modifications of photos".
    Here's a tip. Before you write a comment here, think carefully about what you want to say and try to word it more carefully. If what you want comes to pass, then it would be illegal for me just to get rid of the "red eye" in photos. Not to mention a slap to First Amendment freedoms.

    link to this | view in thread ]

  34. icon
    fogbugzd (profile), 18 Oct 2011 @ 11:59am

    The irony of the situation is that the young girls they are trying to protect probably have a much better understanding of how beauty images are photoshopped than the couple proposing the legislation.

    link to this | view in thread ]

  35. identicon
    Joe, 18 Oct 2011 @ 12:01pm

    Re:

    +1 to this. While I don't think this will solve issues surrounding teen self esteem, I do think it's a positive step. Girls do look for external cues and these magazines do set up rather impossible thresholds for 'the perfect look, the perfect life'. I think we could argue over how effective this will be, but otherwise, I've got no problems with this.

    link to this | view in thread ]

  36. icon
    Sneeje (profile), 18 Oct 2011 @ 12:01pm

    Re: Re: Re: Market Value

    Speaking of bells and curves...

    link to this | view in thread ]

  37. icon
    The Buzz Saw (profile), 18 Oct 2011 @ 12:04pm

    Actually yes.

    Girls DO have problems seeing pictures even if they are clearly marked as fake. The problem is that they remain in a state of denial and think they really DO need to look that good just to fit into this world. They ignore the fact that 0.0000001% of women in the world are capable of looking that "good".

    link to this | view in thread ]

  38. icon
    Sneeje (profile), 18 Oct 2011 @ 12:06pm

    Re: Re: Re: Re: Mike in favor of false and misleading advertising.

    I've been sitting here for five minutes still trying to process the above. Every time I think of Glenn Beck (shudder) and then try to mentally compare him to Dark Helmet, my brain just blue screens--its like a cerebral divide-by-zero fault.

    link to this | view in thread ]

  39. identicon
    Anonymous Coward, 18 Oct 2011 @ 12:06pm

    Re: Re: Re: Re: Self-esteem

    Yeah, who do women thing they are a minority that has been systematically repressed in our culture for centuries on end? Clearly it's not about respect, it's about people who don't want to have their feelings hurt. Couldn't possible be because systematic discrimination against women continues to this day, that women earn less for the same work, and that women in every profession have to deal with their appearance and level off attractiveness as a factor when it's not even tangentially relevant.

    You fight that good fight but keeping your head completely buried in the sand. Maybe if you keep insisting the problem isn't real it will cease to exist?

    link to this | view in thread ]

  40. identicon
    Anonymous Coward, 18 Oct 2011 @ 12:07pm

    Re: Re: Self-esteem

    That's simply not true at all. Many people are assholes because that's what we allow them to be by coddling their behavior. We make excuses for them like 'they can't help it, they're just an asshole.'

    link to this | view in thread ]

  41. icon
    lucidrenegade (profile), 18 Oct 2011 @ 12:07pm

    Re: The problem isn't the ads

    You should go gay.

    link to this | view in thread ]

  42. identicon
    Anonymous Coward, 18 Oct 2011 @ 12:09pm

    Re: Mike in favor of false and misleading advertising.

    Photos can't not modify. It's the nature of the medium.

    link to this | view in thread ]

  43. identicon
    Anonymous Coward, 18 Oct 2011 @ 12:09pm

    Re:

    These days, yeah, I'd agree with you there. I'd also point out that while there are lovely, possibly 'shopped photos of celebrities out there, we also have access to the mugshots, partied-too-hard, and just plain crappily lit photos as well for comparison.

    link to this | view in thread ]

  44. identicon
    Anonymous Coward, 18 Oct 2011 @ 12:11pm

    Re:

    That's nice but it's really got nothing to do with the above.

    link to this | view in thread ]

  45. icon
    Austin (profile), 18 Oct 2011 @ 12:13pm

    Re: Re: The problem isn't the ads

    I'm going to run under the vague assumption that you genuinely wish me well and say thanks. After all, if that was your best attempt at sarcasm, you're doing it wrong.

    That said, here's a thought experiment to drive my point home:

    On a day when it's 69-73 degrees outside and sunny, go to your closet in the morning and pick out your clothes to wear. Don't put much thought into it (yet) but rather just choose whatever first comes to mind. Now go outside and go about your day. No doubt, at some point during your day, you will run across a problem: you need somewhere to store something you're carrying around. Might be your phone, your wallet, a receipt from the store, or a candy bar. Now, in this situation, the weather is good. You're probably wearing shorts. WHY??? It's not hot outside. You could've worn cargo pants and had ample room to store whatever you're now trying to carry in your hand and juggle around. Yes, they're not "cool" or "stylish" but yanno what? They're affordable, and they're the most functional piece of clothing you can wear. From a purely logical standpoint, a pair of cargo pants and a t-shirt with a single breast pocket (if you're a guy) is the best outfit for every possible occasion. They're lightweight, provide good freedom of movement, ample storage capacity (weighted against your waist, which is capable of supporting almost 6 times the dead vertical weight that your back is) and protection against dirt, bugs, or anything else that might otherwise get you dirty. Barring hot days (in which case I'd go with cargo shorts) there is no bad time to wear cargo pants. Why doesn't everyone do that? Simple: because they'd rather do something "cool" than something that makes logical sense. And who creates cool? Lancome, et.al.

    As I said before, stop buying this crap and they'll stop selling it, then there won't be any unrealistic expectations to meet in the first place. This is basic logic and economics, folks.

    link to this | view in thread ]

  46. icon
    Sneeje (profile), 18 Oct 2011 @ 12:13pm

    Here's a thought...

    How much longer until fashion magazines decide not to bother photoshopping real people at all? We know that virtual pop acts exist already, why continue to pay millions to photoshop supermodels to hide imperfections (and fight that battle) when you can just create the perfect model virtually?

    I know, we're far from that--too much cache brought by an actual famous person to bother with a facsimile.

    link to this | view in thread ]

  47. identicon
    Anonymous Coward, 18 Oct 2011 @ 12:18pm

    Re: The problem isn't the ads

    "This is an issue with SOCIETY, not the law, and we need to have SOCIETAL reform, enacted via mutual agreement with each other"

    What is it you think laws are if not mutual agreements with each other? Political authority is an integral part of what makes up a 'SOCIETY.' Why the rush to discount it at an agent of change? What makes you think 'the economy' would fix the problems you're talking about? Selling people marked up shit they don't really need by convincing them they really need it sounds like a really good business to me, what economic force is it that's going to make that stop?

    link to this | view in thread ]

  48. identicon
    Anonymous Coward, 18 Oct 2011 @ 12:22pm

    Re: Re: Re: The problem isn't the ads

    You've got the sequence of events backwards. People don't have unrealistic expectations because this stuff is being sold, the stuff is being sold because people have unrealistic expectations.

    link to this | view in thread ]

  49. identicon
    Anonymous Coward, 18 Oct 2011 @ 12:26pm

    some girls can look as hot as the models in the magazines. some can look hotter. i object to anything which degrades the standards against which we judge our young women.

    link to this | view in thread ]

  50. identicon
    Charlie D, 18 Oct 2011 @ 12:28pm

    Self Esteem

    I agree with Mike Masnick. Why not invest in creating working self-images and solid self-esteem. Rather than taking your sense of self from a magazine or photograph, have an actualized self-image and not worry what the world or other people see. It is certainly more healthy and a lots simpler. If you want to be a stick figure with poufy lips, then go for it. If you want to be real… that’s even better.

    link to this | view in thread ]

  51. identicon
    monkyyy, 18 Oct 2011 @ 12:37pm

    Re: Give me a break

    ^this
    +5 internets

    link to this | view in thread ]

  52. identicon
    monkyyy, 18 Oct 2011 @ 12:40pm

    Re:

    all models look like twigs

    link to this | view in thread ]

  53. identicon
    monkyyy, 18 Oct 2011 @ 12:45pm

    Re: Re: Professional driver, closed course, do not attempt

    "medical professionals on site, as starvation was a concern"

    link to this | view in thread ]

  54. identicon
    monkyyy, 18 Oct 2011 @ 12:46pm

    Re: Re: Professional driver, closed course, do not attempt

    "medical professionals on site, as starvation was a concern"

    link to this | view in thread ]

  55. identicon
    Anonymous Coward, 18 Oct 2011 @ 12:47pm

    Want to know what contributed to years of depression and hurt my self esteem more than any magazine I may have seen? It was called High School.

    link to this | view in thread ]

  56. identicon
    hothmonster, 18 Oct 2011 @ 12:57pm

    Re:

    see the collected works of Kate Moss

    link to this | view in thread ]

  57. identicon
    Anonymous Coward, 18 Oct 2011 @ 12:58pm

    Re: Re:

    it does in the sense that some of the low self-esteem we associate with advertising may just be a natural defect in humanity

    link to this | view in thread ]

  58. icon
    The eejit (profile), 18 Oct 2011 @ 1:09pm

    Re: Give me a break

    Oh, we know that a person is smart, but put ten people in a room with nine guns and stupid takes over.

    link to this | view in thread ]

  59. identicon
    Anonymous Coward, 18 Oct 2011 @ 1:15pm

    Re: Re: Re: Re: Re: Self-esteem

    That's a whole different fight, my friend. I'm not repressing anyone by calling them ugly. No amount of photoshop represses someone. This is about someone who feels bad wanting to make it so that no one is allowed to do anything that may make them feel that way.

    I'm with you on repression. I'm with you about respecting people. I am not, however, with you about suppressing speech so that people get the warm and fucking fuzzies.

    link to this | view in thread ]

  60. identicon
    Anonymous Coward, 18 Oct 2011 @ 1:17pm

    Re: Re: Re: Re: Mike in favor of false and misleading advertising.

    "You hate freedom and 'merika! Why can't you liberals just answer a simple question about loving your country with a yes?"

    By the way, good answer.

    link to this | view in thread ]

  61. icon
    btr1701 (profile), 18 Oct 2011 @ 1:18pm

    Re: Re: Re: Re: Re: Self-esteem

    > Yeah, who do women thing they are a minority
    > that has been systematically repressed in our
    > culture for centuries on end

    Women are actually the majority in both the US and worldwide. Runs about 51% women to 49% men.

    link to this | view in thread ]

  62. identicon
    Scote, 18 Oct 2011 @ 1:19pm

    There is a difference between flattering poses and digital morphs

    Yes there is a difference. With lighting and posing techniques there is a chance that people can recognize them for what they are. One can see that a photo is taken from a high angle to minimize neck wrinkles, or that the hips are twisted to make the waist seem narrower, etc. Not true with digital morphing, which can reshape any part of the face or body.

    In many cases, such retouching is not material to the ad. If a car ad retouches the man or woman who cares? But if a make up ad that claims to minimize wrinkles is retouched, then the retouching may be relevant.

    link to this | view in thread ]

  63. icon
    btr1701 (profile), 18 Oct 2011 @ 1:22pm

    Just what we need...

    Yes, that's what this country needs. *Another* law.

    What's next? Are movies going to be required to run disclaimers along the bottom of the screen every time an actress with a boob job appears on screen?

    Hell, even makeup makes women look better than they really do. Do we need a law requiring all women to promptly disclose to anyone they speak to how much and what type of makeup they're wearing?

    link to this | view in thread ]

  64. identicon
    Anonymous Coward, 18 Oct 2011 @ 1:25pm

    Re:

    Amen.

    link to this | view in thread ]

  65. identicon
    Anonymous Coward, 18 Oct 2011 @ 1:31pm

    Re: Re: Re: Self-esteem

    Ok, come here and make me stop being an asshole. What are you going to do? Stoop to my level and be an asshole by making fun of me? Beat my ass? Legislate being nice?

    You know what? Eat a dick. I'm an asshole because I want to be. There's not much you can do to stop me. If you try to beat my ass, you'll go to jail and I'll still be an asshole. If you legislate it, I'll just be an asshole behind your back. You'll still know about it too. I'll just make sure my comments are sly enough to pass but still hurt your feelings. If you stoop to my level by making fun of me (or even responding to me!) it will just feed the asshole hate machine. Then we'll make excuses for you like 'they can't help it, they're just an asshole.'

    link to this | view in thread ]

  66. identicon
    Anonymous Coward, 18 Oct 2011 @ 1:41pm

    The self-esteem thing does seem silly, but isn't the truth in advertising issue here pretty serious (especially in cases where it's actually the photoshopping that's hiding various "flaws" rather than the products as advertised)?

    I feel like it could be good for competition if a conspicuous notice were required for retouched photos in such ads--we'd probably see a lot more ads with genuine un-retouched (and labeled as such) before and after pictures, which would be a problem for the products that don't actually work well.

    link to this | view in thread ]

  67. identicon
    Anonymous Coward, 18 Oct 2011 @ 1:49pm

    Re: Re: Re: Re: Re: Self-esteem

    I think you feminism dial is set about 3 notches to high. Women are not a minority in "our" culture. Nor are they a minority in the vast majority of cultures.

    I will agree that women have been repressed (although I think you mean oppressed, which I'll also grant is true). However, women are as responsible as men when it comes to their role in society, after all, you out number men.

    link to this | view in thread ]

  68. icon
    Ikarushka (profile), 18 Oct 2011 @ 2:41pm

    Onion covered this topic brilliantly in the past.

    link to this | view in thread ]

  69. icon
    BeeAitch (profile), 18 Oct 2011 @ 3:24pm

    Re: Just what we need...

    "What's next? Are movies going to be required to run disclaimers along the bottom of the screen every time an actress with a boob job appears on screen?"

    ...or 'cars do not actually blow up in a fireball on impact'...

    link to this | view in thread ]

  70. identicon
    Anonymous Coward, 18 Oct 2011 @ 5:54pm

    Re: The problem isn't the ads

    Hi Austin.

    Get yourself on to a reputable dating site (that is, stay away from the crooks). Put your paragraph which begins, "I'm a 24 year old white male" in your profile. Put a nice recent head-and-shoulders photo in there as well. Buy some membership time. Then contact one of the ladies there that takes your fancy. Suggest a meeting in a safe public place. Give her two days to respond. If no response, move on to the next woman; repeat as required.

    Meet the woman. Be nice to her. Suggest another date in three days time. If she declines, do not stress, move on to the next woman. You will definitely have a girlfriend within a month and she will love you deeply. There are large numbers of ladies out there who are absolutely desperate to get a man with a brain, a conscience and a job. You qualify. There are also large numbers of ladies who are unable to recognize quality, that is their problem not yours. If the relationship is not good for both of you, move on.

    link to this | view in thread ]

  71. icon
    Chronno S. Trigger (profile), 18 Oct 2011 @ 6:17pm

    Re: Re: Re: Self-esteem

    "We make excuses for them like 'they can't help it, they're just an asshole.'"

    Or "we make excuses for them like 'they have an unrealistic vision of beauty'"

    When you're an asshole, that's your problem, you are the asshole. When you have an unrealistic vision of beauty, that's societies fault, not yours. So who's coddling who?

    link to this | view in thread ]

  72. identicon
    Anonymous Coward, 18 Oct 2011 @ 6:25pm

    Re: How About Some Parenting

    Mom: Honey, do not worry to much about being popular in school. You can never be liked by everybody, nor is that important. There are lots of nasty social status games that go on in school. Pick your friends based on character. The girls who are nasty to you have just told you that their own characters are bad. That makes it easy to eliminate them from consideration. You only need a few nice girls to be friends with; that is enough.

    You know those advertisements you see in magazines? Well, all the women in those ads are not actually as perfect as they seem. The pictures are all manipulated. It used to be called "airbrushing" but now it gets called "photoshopping".

    Don't forget the boys as well. A lot of them are just desperate to have a girlfriend, but have no idea how. Make it easy for them. I have been dealing with men for a lot longer than you. Momma is always here to help you, sweetie.

    ** Hugs daughter **

    link to this | view in thread ]

  73. identicon
    Anonymous Coward, 18 Oct 2011 @ 7:13pm

    Re: Re: Re: Re: Re: Re: Self-esteem

    "That's a whole different fight, my friend. I'm not repressing anyone by calling them ugly."

    Yes you are. Period.

    Nowhere did I say I was in favor of passing any law or the law brought up in the original article but then again that's not what we're talking about anyway, was it? Nice red herring though.

    link to this | view in thread ]

  74. identicon
    Anonymous Coward, 18 Oct 2011 @ 7:16pm

    Re: Re: Re: Re: Re: Re: Self-esteem

    Minority in context refers to a group that does not make up the dominant political force or voting majority. It's a sociological minority which is not necessarily the same as a minority in the population numerically. This seems trivially obvious though so I'm not sure why you brought it up.

    link to this | view in thread ]

  75. identicon
    Anonymous Coward, 18 Oct 2011 @ 7:20pm

    Re: Re: Re: Re: Re: Re: Self-esteem

    It's your opinion then that women are the dominate political force in our culture? What the fuck country are you from because it sure as shit isn't anywhere in North America or Europe. Women are absolutely a minority in the vast majority of cultures. Wake the fuck up.

    Yes, women are responsible for their own oppression. Blame the victim. I suppose next you'll tell us that black and brown people are responsible for fucking racism. I'm surprised you can read at all with your head stuck so far up your own ass.

    link to this | view in thread ]

  76. identicon
    Anonymous Coward, 18 Oct 2011 @ 7:21pm

    Re: Re: Re: Re: Re: Re: Self-esteem

    For the record both oppression and repression are accurate. Take your pick.

    link to this | view in thread ]

  77. identicon
    Anonymous Coward, 18 Oct 2011 @ 7:28pm

    Re: Re: Re: Re: Self-esteem

    Except no one is suggesting that excuses the behavior but you. It's a straw man. The fact that society allows this behavior to continue, even coddles it, in no way excuses it which was my original point to begin with. Both society and the individual can be at fault, it's not an either or type of thing.

    link to this | view in thread ]

  78. identicon
    Anonymous Coward, 18 Oct 2011 @ 7:34pm

    Re: Re: Re: Re: Self-esteem

    Or just report obviously inflammatory grandstanding and get on with life?

    link to this | view in thread ]

  79. icon
    Frost (profile), 19 Oct 2011 @ 2:10am

    Sounds like a good initiative to me.

    It's not just young girls, either, it's young men too. The youngest generation(s) actually believe that it is possible for human beings, specifically female beings, to be impossibly perfect and they judge real-world people according to those standards.

    Young girls as well have begun judging each other based on how well they can match not the models, but the highly cleaned up and idealized versions they see in pictures over and over and over again.

    Personally I'd like to see a total ban on distorting photographs with Photoshop, because it doesn't matter if people are informed about the pictures being fake - they still have the negative effects. I doubt if such a ban would have a chance in hell, though, so a better plan would be to just change society into one that isn't money based. That would make all advertising moot overnight, which would be much more sane, and would also save mankind. Literally. The profit motive and fiat money-based conspicuous consumption society we've built is herding us straight towards destruction and if we don't start using real-world values to use our resources wisely, we're doomed as a species anyway.

    Advertising is just one really ugly and nasty side effect that we're suffering under because of the need to make a profit rather than the need to create things people need sustainably.

    link to this | view in thread ]

  80. identicon
    Anonymous Coward, 19 Oct 2011 @ 6:38am

    Re: Re: Re: Re: Re: Re: Re: Self-esteem

    For someone who called my ability to read into question you should really learn the difference between repression and oppression, you repress a feeling, you oppress a people.

    Some dictionaries will use give similar definitions but that's the problem with dictionaries, they give the meaning based on common usage not on actual meaning which is why you find words like ain't and irregardless.

    link to this | view in thread ]

  81. identicon
    Anonymous Coward, 19 Oct 2011 @ 6:49am

    Re: Re: Re: Re: Re: Re: Re: Self-esteem

    minority - The smaller number or part, esp. a number that is less than half the whole number.

    Women are 51% of the population. They are, by definition, the majority. Also, women voters have outnumbered male voters since 1964, so why don't women elect other women? You could have a drawn out conversation about campaign contributions, male dominated field, etc, etc. but the reality is women, as a demographic, could control the outcome of every election at every level in the US.

    Your argument about racism is just stupid and attempts to draw a false comparison. Black people are a minority even if every black person cast the same vote they only represent ~17% of the population in the US.

    Before you run your mouth you ought to consider getting educated.

    link to this | view in thread ]

  82. identicon
    Anonymous Coward, 19 Oct 2011 @ 7:37am

    Re: Re: Re: Re: Re: Re: Re: Self-esteem

    dominant political force or voting majority

    More women both as a percentage and as a count vote than men. Since 1964 more women have voted than men. What the hell is a "sociological minority"? That is a bullshit, made up phrase, that could only find root in the overly politically correct United States.

    We have an electorate, women are a majority of that electorate.

    link to this | view in thread ]

  83. icon
    btr1701 (profile), 19 Oct 2011 @ 10:06am

    Re: Re: Re: Re: Re: Re: Re: Self-esteem

    > Minority in context refers to a group that
    > does not make up the dominant political force
    > or voting majority

    Well, considering that they have superior numbers, that would logically translate into a voting majority should they choose to exercise that franchise, which in turn would eventually result in political dominance.

    If women aren't voting as much as men, they have only themselves to blame for it and therefore don't really qualify as minorities in any sense of the word.

    link to this | view in thread ]

  84. icon
    btr1701 (profile), 19 Oct 2011 @ 10:09am

    > so a better plan would be to just change society
    > into one that isn't money based

    What other fairy tales do you hope happen for real?

    link to this | view in thread ]

  85. identicon
    Anonymous Coward, 19 Oct 2011 @ 10:45am

    Re: Re: Re: Re: Re: Self-esteem

    You must be ugly and on your period.

    Thank you for feeding the asshole hate machine.

    link to this | view in thread ]

  86. identicon
    Off Our Chests, 20 Oct 2011 @ 6:59pm

    Re: They're ugly

    Really? This is the best you can do; call us ugly?

    That's your critique and contribution to the conversation? Ok.

    link to this | view in thread ]

  87. identicon
    Off Our Chests, 20 Oct 2011 @ 7:00pm

    Re: Mike in favor of false and misleading advertising.

    Yes, yes, yes. Thank you.

    link to this | view in thread ]

  88. identicon
    Off Our Chests, 20 Oct 2011 @ 7:02pm

    Re: Self-esteem

    Your point is so important, Tereza. It's not unlike politics...no real change comes from one side of the aisle alone.

    We'd also add, that boys/men are also suffering from a real decline in self-esteem because of the images and expectations being presented them. The Self-Esteem Act benefits all.

    And what's the downside to Truth in Advertising? Thanks for adding your voice.

    link to this | view in thread ]

  89. identicon
    Off Our Chests, 20 Oct 2011 @ 7:05pm

    Re: Re: Re: Re: Re: Re: Self-esteem

    We keep writing a reply and deleting it. You make it so very hard to adhere to our "no judgments" policy.

    link to this | view in thread ]

  90. identicon
    Off Our Chests, 20 Oct 2011 @ 7:06pm

    Re: Re: Re: Re: Self-esteem

    truth

    link to this | view in thread ]

  91. identicon
    Attorney in Albuquerque, NM, 24 Oct 2011 @ 9:54am

    Attorney in Albuquerque, NM

    You can look at it from that point of view or you can see it as a motivational tool, especially when it comes to the growing rate of obesity among young people. Although the physical traits are exaggerated in those magazines the fact is everyone should try to look half as good as the people in the magazines but never go to extremes.

    link to this | view in thread ]

  92. identicon
    Attorney in Albuquerque, NM, 24 Oct 2011 @ 9:55am

    Attorney in Albuquerque, NM

    You can look at it from that point of view or you can see it as a motivational tool, especially when it comes to the growing rate of obesity among young people. Although the physical traits are exaggerated in those magazines the fact is everyone should try to look half as good as the people in the magazines but never go to extremes.

    link to this | view in thread ]

  93. identicon
    Anonymous Coward, 29 Mar 2013 @ 6:37pm

    Re: Re: Re: Market Value

    Statistically speaking, that would mean we would only see those outliers rarely if ever. instead we see them everywhere (TV, Movies, magazines, side of busses, textbooks, cartons of ___ food, mannequins in stores, on the sides of buildings, sometimes on the inside of public bathroom doors... should i go on?)

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.