The Many Killers Of The Film Industry: Volume 2 - A Disaster Called Television

from the setting-box-office-records-from-beyond-the-grave...-apparently dept

[Those of you following along will remember the cliffhanger ending of Volume 1, in which it was revealed that "something" would come along and destroy the movie industry with its tiny screen and tinny sound. In this followup, we reveal the true killer of the film industry, which is also one of the many pretenders to the throne.]

A Disaster Called Television
Little did Roger Philco and Francois Magnavox know when they assembled the first "magic picture box" that it would change American society as we knew it, mostly for the worse.

There was no indication during its early broadcasts of test patterns, puppet shows and white men in blackface that the daily life of Americans would soon revolve around it. Instead of gathering around the wireless to watch Dad get drunk and curse the Yankees, the whole family would gather around the tiny screen to watch Elvis from the waist up or catch breaking footage from the moon landing set.

The movie industry understood how serious this new threat could be and stepped hastily over the still-cooling corpse of live theater to denounce the new "tele-vision," which would surely destroy their precious industry. They lamented this turn of events, cursing every new box office record and crying into their stacks of $1000 bills.

Representatives of the "dying" industry called on Congress to do "something" about the "talking picturemajig." How can we get people to sit in front of our 42-foot screens, enjoy our Technicolor and Sensurround when they have 3 inches of black and white power at home, all coming to them in deafening mono?

Congress was too busy watching the National League Championship to be bothered by an outdated industry and their rhetorical questions, no matter how many bribes and high-dollar hookers they waved around. Another blow was struck when forward-thinking Dwight Eisenhower announced his bold plan for America: a television in every house, a car in every garage and an epidemic of childhood obesity.

Disaster? Or Powerful, Distracting New Ally?
The movie industry was premature in its panic. Americans soon proved they had the leisure time for both activities, which could easily be squeezed in between backyard barbecues and conceiving the eventual bankrupters of Social Security.

During the early '50s, the average male enjoyed a 25-hour work week, divided between harassing the typing pool, pounding martinis and hitting the golf course. The remaining time they spent watering the lawn, washing the car, pounding martinis and pounding the wife (mostly in a sexual fashion, but often in a physical fashion).

TV grew and grew, becoming the focal point of American family life. Television producers turned the mirror on the public, reflecting life as they knew it in the form of sitcoms, playing up spousal abuse ("I Love Lucy," "The Honeymooners") and sexless marriages (every other sitcom). They also went after more respected institutions with uncanny accuracy. (See also: "The Andy Griffith Show" and its devastating take on inept law enforcement and artistic whistling, or "Bewitched" and its brilliant satire of the advertising world, long before "Mad Men" made it cool to be casually sexist again.)

As its influence grew, television turned its unblinking eye on other "hot button" topics such as the Korean War ("M*A*S*H*"), teen hoodlums ("Happy Days") and greed (every game show). TV devoured everything in its path over the next 50 years, before going all ouroboros and devouring itself, shitting out show after show containing no actors, no script and starring everyday people like Balloon Boy's dad.

As the airwaves were conquered by Joe Gloryhound and his occasionally-swapped wife, the film industry breathed a sigh of relief, knowing that TV's "tapped-outness" would allow them to continue to collect billions of dollars a year cranking out sequel after sequel. Directors such as Michael Bay were allowed to continue trafficking in explosions and recycled punchlines. All was well in the word, until...

Coming up next:
Post-ellipsis!
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: film industry, television


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • icon
    The eejit (profile), 25 Oct 2011 @ 1:24pm

    in b4 "You fail at history":

    This is something called SATIRE.

    link to this | view in chronology ]

  • icon
    weneedhelp (profile), 25 Oct 2011 @ 1:29pm

    To be continued...

    ARRRRRGGGHHHHH!!!!!!! I hate those. LOL.

    link to this | view in chronology ]

  • identicon
    anonymous, 25 Oct 2011 @ 1:31pm

    ah! progress and technology together. what corporation-destroying bastards they are! should be ashamed!

    link to this | view in chronology ]

  • This comment has been flagged by the community. Click here to show it
    identicon
    out_of_the_blue, 25 Oct 2011 @ 1:40pm

    @ "The eejit": No, HERE'S SATIRE:

    "the Techdirt blog uses a proven economic framework to analyze and offer insight into news stories about changes in government policy, technology and legal issues that affect companies ability to innovate and grow."

    This piece, like the first part, is just CRAP.

    link to this | view in chronology ]

    • identicon
      Rich, 25 Oct 2011 @ 1:45pm

      Re: @ "The eejit": No, HERE'S SATIRE:

      Wow, with such a thorough, thought-provoking argument, how can anyone not see your wisdom.

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 25 Oct 2011 @ 1:49pm

        Re: Re: @ "The eejit": No, HERE'S SATIRE:

        No THAT is Satire! :)

        link to this | view in chronology ]

        • identicon
          Anonymous Coward, 25 Oct 2011 @ 1:50pm

          Re: Re: Re: @ "The eejit": No, HERE'S SATIRE:

          That was supposed to be NOW not No

          link to this | view in chronology ]

      • icon
        :Lobo Santo (profile), 25 Oct 2011 @ 1:49pm

        Re: Re: @ "The eejit": No, HERE'S SATIRE:

        Now that was good sarcasm!
        Got the ol' meter calibrated with that one; very nice.

        link to this | view in chronology ]

    • icon
      Dark Helmet (profile), 25 Oct 2011 @ 2:03pm

      Re: @ "The eejit": No, HERE'S SATIRE:

      Your such an uplifting spirit, ootb.

      link to this | view in chronology ]

      • icon
        Atkray (profile), 25 Oct 2011 @ 2:19pm

        Re: Re: @ "The eejit": No, HERE'S SATIRE:

        Big content did that to him.

        link to this | view in chronology ]

        • identicon
          out_of_the_blue, 25 Oct 2011 @ 3:05pm

          Re: Re: Re: @ "The eejit": No, HERE'S SATIRE:

          @ Atkray (profile), Oct 25th, 2011 @ 2:19pm

          Big content did that to him.

          -----------------

          No, little thieves HERE are the source of my opinions.

          link to this | view in chronology ]

          • identicon
            Anonymous Coward, 25 Oct 2011 @ 3:07pm

            Re: Re: Re: Re: @ "The eejit": No, HERE'S SATIRE:

            lawn, off, get

            link to this | view in chronology ]

          • identicon
            Anonymous Coward, 25 Oct 2011 @ 3:27pm

            Re: Re: Re: Re: @ "The eejit": No, HERE'S SATIRE:

            Well now we know ootb either works for ICE or the TSA. We are all guilty and we haven't had a trial.

            link to this | view in chronology ]

          • identicon
            Anonymous Coward, 25 Oct 2011 @ 6:41pm

            Re: Re: Re: Re: @ "The eejit": No, HERE'S SATIRE:

            you're off your game lately ootb.

            link to this | view in chronology ]

      • icon
        Greevar (profile), 25 Oct 2011 @ 3:18pm

        Re: Re: @ "The eejit": No, HERE'S SATIRE:

        Uplifting like raising your ass to fart, maybe.

        link to this | view in chronology ]

    • identicon
      Digitari, 25 Oct 2011 @ 7:19pm

      Re: @ "The eejit": No, HERE'S SATIRE:

      One Man's Crap is another mans IP :-)

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 25 Oct 2011 @ 2:55pm

    But...MASH was about the Vietnam War...it was set in the Korean war only so the movie could get greenlighted...which then got turned into a....AAAAAAAAAAAAAAAAGH.

    Sorry...had to get that, and all the ellipsis it entailed, out of my system.

    link to this | view in chronology ]

  • icon
    mermaldad (profile), 25 Oct 2011 @ 3:07pm

    Filled with omissions, half truths, and outright lies...

    ...Oh, I'm sorry, I thought we were talking about the latest attempts to justify PROTECT IP. Nevertheless, I did notice a glaring omission in this article, on the first line, no less.

    The guy's name was actually Fran�ois Magnavoix. The spelling was mangled when he filed for a trademark, and the misspelled name stuck.

    Just wanted to do my part to maintain the high standards of veracity expected on Techdirt.

    link to this | view in chronology ]

    • identicon
      darryl, 26 Oct 2011 @ 3:28am

      Re: Filled with omissions, half truths, and outright lies...

      and PHILIPS was originally PHILLIPS, but an accountant worked out that they would same millions of dollars if they removed one of the "L's" from the name.

      it would not have been when he was applying for a trademark but when he was registering his business name.

      link to this | view in chronology ]

  • icon
    The Devil's Coachman (profile), 25 Oct 2011 @ 4:34pm

    After forty plus years of watching TV

    I think I know how the term "vidiot" came to be. :(

    link to this | view in chronology ]

    • icon
      DannyB (profile), 26 Oct 2011 @ 6:56am

      Re: After forty plus years of watching TV

      > [Television] would change American society as we knew it,
      > mostly for the worse.

      Obviously they never dreamed of YouTube.



      What happens in Vegas, stays in YouTube.

      link to this | view in chronology ]

  • identicon
    darryl, 25 Oct 2011 @ 7:38pm

    Mike, you start with a wrong conclusion and run with it.

    You are trying to convince us that the introduction of new technologies in the entertainment inductries has resulted in a constant flow of complaints and whinning from the industries that tech involves.

    You are saying for example the "film industry" made lots of complaints about the introduction of TV.

    That is simply not true Mike, you are trying to present an alternative and incorrect version of history.

    It is the embracing of those new technologies that has resulted in the continued and massive success of the industries involved.

    Do you honestly believe that the introduction of TV had a negative effect on the Movie industry ? or that at the time there was a big outcry about TV 'destroying' the movie industry.

    Some (wrong) people might of thought that, but it is the companies that said "cool another way to distribute product", made it BIG TIME.

    Mike you have not seemed to work out yet that it is NOT HOW the material is presented, it is WHAT IS PRESENTED

    in other words its CONTENT, no delivery or media that makes the difference.

    And new technologies change how you get your entertainment, but not wht entertainment you get.

    People did not buy TV's because thay wanted to watch MASH, they did not generally 'gather around' to watch it, but they would gather around to watch the NEWS.

    I dont know if you are trying to be sarcastic in these articles Mike, or you are just trying to rewrite history, but either way.

    I really wish you would at least write something that was a slight reflection of reality.

    Just out of interest Mike what percentage of households do you think had TV's in the 1950's ???

    How can you Mike, display such ignorance about an industry that you claim at least 'some' knowledge of?

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 25 Oct 2011 @ 7:50pm

      Re: Mike, you start with a wrong conclusion and run with it.

      Jesus, will you trolls get glasses for crying out loud!

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 25 Oct 2011 @ 9:11pm

        Re: Re: Mike, you start with a wrong conclusion and run with it.

        No more glasses for darryl, if he drinks more he will end up all yellow on a hospital bed.

        link to this | view in chronology ]

    • identicon
      TaCktiX, 25 Oct 2011 @ 10:22pm

      Re: Mike, you start with a wrong conclusion and run with it.

      Um...Mike didn't write the article? Check your authors before ranting next time.

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 26 Oct 2011 @ 3:16am

        Re: Re: Mike, you start with a wrong conclusion and run with it.

        it HIS freaking web site, Mike wrote it or approved it, and must agree with it.

        all the rest of you, by not addressing the point you are TROLLS !!!..

        link to this | view in chronology ]

        • icon
          E. Zachary Knight (profile), 26 Oct 2011 @ 7:27am

          Re: Re: Re: Mike, you start with a wrong conclusion and run with it.

          But if you actually read darryl's post, he wrote it under the assumption that Mike wrote the article.

          Had darryl criticized Mike for approving the article, then your defense would have merit. Sadly, your defense of darryl's baseless and incorrect rant falls flat.

          link to this | view in chronology ]

    • identicon
      Anonymous Coward, 26 Oct 2011 @ 12:47am

      Re: Mike, you start with a wrong conclusion and run with it.

      blablabla darrylrhea's diarrhea again

      link to this | view in chronology ]

    • identicon
      Anonymous Coward, 26 Oct 2011 @ 2:13am

      Re: Mike, you start with a wrong conclusion and run with it.

      Uhh, Peter Cushing wrote this article. just an FYI. ;)

      link to this | view in chronology ]

    • icon
      surfer (profile), 26 Oct 2011 @ 3:06am

      Re: Mike, you start with a wrong conclusion and run with it.

      all I got from your rant was that it was in double space, probably pasted from word.

      link to this | view in chronology ]

    • icon
      E. Zachary Knight (profile), 26 Oct 2011 @ 7:26am

      Re: Mike, you start with a wrong conclusion and run with it.

      Some (wrong) people might of thought that, but it is the companies that said "cool another way to distribute product", made it BIG TIME.

      So you are saying that what happened in the past (media companies evolved with technology and succeeded) will not happen in the present?

      That is the only conclusion I can gather from you, ootb and the various other ACs who rant and rave at us for pointing out the flaws in ACTA, PROTECT IP and other internet killing bills and treaties.

      If those media companies who embraced television can succeed, why is it that media companies cannot succeed in the age of the internet? We say they can, but the refuse to try.

      link to this | view in chronology ]

      • icon
        Jay (profile), 26 Oct 2011 @ 8:04am

        Re: Re: Mike, you start with a wrong conclusion and run with it.

        If those media companies who embraced television can succeed, why is it that media companies cannot succeed in the age of the internet?

        The power of disruptive technology means they can't see the revolution at their feet.

        It's sad to see these companies fight so hard for a decade long gone. I just hope that karma will bite them twice as hard when they realize customers aren't ATMs but have valid concerns in how they consume their entertainment.

        link to this | view in chronology ]

  • icon
    DannyB (profile), 26 Oct 2011 @ 7:06am

    The real irony

    Hollywood has lost so much creativity that the biggest movies these days are remakes of 40 year old TV shows.

    link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.