Jeremy Lin Joins The Linsanity Trademark Scrum, Files His Own Application
from the ownership-society dept
This one was probably inevitable after the reports broke of two random trademark applications for "Linsanity" -- the phrase popularly associated with unexpected sports phenom Jeremy Lin. It appears that Lin has filed for his own trademark on the term. Again, this isn't surprising, but I actually wonder if even he has a legal right to it. It doesn't appear that he's the one who came up with the term, and while there might be a publicity rights issue, I'm not sure he gets to claim ownership of it just because it refers to him. I could easily see him seeking to block the use by others, but does he really need to lock it up himself as well? It's too bad that's the state of society today, where it's not just about blocking someone else's bad trademark filing, but it has to be met with another one.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: jeremy lin, knicks, linsanity, ownership culture, ownership society, trademark
Reader Comments
Subscribe: RSS
View by: Time | Thread
This is wrong.
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re:
Kinda funny that I actually disagree with almost everything in that sentence. I don't believe in "donating to the collective." I believe strongly in private property rights. And I'm a huge fan of helping people profit from innovative thoughts, inventions and creations -- just not using bogus artificial monopolies to do so. But you know this.
But, tell me, when did Jeremy Lin create the term "Linsanity"?
Thanks.
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Entitlement culture
Jeremy Lin did invest a lot of work (presumably) to become the good basketball player he is, and enable the term "Linsanity" to mean something special --- therefore, by entitlement logic, he deserves, er, something. Maybe we should invent a new kind of IP just for him.
[ link to this | view in chronology ]
Re: Entitlement culture
What if you were to think of it less as an entitlement culture and as more of a reward culture (particularly in this instance). Lin HAS worked hard to achieve what he has. It's less offensive to view this as a reward than an entitlement...though I agree you can see it either way. to me it's a glass half empty or half full scenario. If you don't like P the glass is half empty, if you do...well, you see where I'm going with this.
[ link to this | view in chronology ]
Re:
Don't you think you're being a little too radical here? sounds like the Borg.
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Everyone file a TM application for "Linsanity"!
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Talking about L/Insanity putting a HUGE chink in the Armour of common sense.
http://randazza.wordpress.com/2012/02/20/max-bretos-owes-no-apology/
The world is mad... (or is just the USA and this weird sport called basketball) ;)
[ link to this | view in chronology ]
http://perezhilton.com/2010-09-28-lindsay_lohan_wants_spray_tan_lawsuit_dismissed#.T0NtUfE geKI
While I doubt she would claim trademark on it, it is clear that this term actually refers to someone else. It would be somewhat disappointing not to be able to refer to Ms Lohan using this term.
[ link to this | view in chronology ]
http://en.wikipedia.org/wiki/Lincity
Lincity is a game, and I know that "Lin" is common among Linux users.
[ link to this | view in chronology ]
Could start a trend..
[ link to this | view in chronology ]
See, 15 USC 1502 (Title 15 generally being referred to as the Lanham Act)
[ link to this | view in chronology ]
[ link to this | view in chronology ]
5 Applications, 4 "Intent to Use"
It's not really a matter of who coined the term, but rather who was first to use it in commerce in a particular field to identify their goods or services (so theoretically, the jewelry and sports management and one of the apparel applicants could all use the mark if they didn't intend to expand into other fields).
After that, it gets complicated and grey, and there are areas of TM law (like domain cybersquatting) that statutorily recognize personal names as a basis for rights to the mark.
So in the end, my guess would be it will boil down to a "Dude... seriously" test, the "seriously" being that Jeremy Lin is the dude gets to use the mark after it all shakes out -- he being the subject and all.
[ link to this | view in chronology ]
Re: 5 Applications, 4 "Intent to Use"
And it's not about first in commerce, completely: it can be about first to constructively use (i.e., file an "intent to use" application) if no one has a use date preceding.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Publicity Rights????
[ link to this | view in chronology ]
What is Jeremy Lin?
[ link to this | view in chronology ]
Re: What is Jeremy Lin?
[ link to this | view in chronology ]
Is it too much to hope for?
[ link to this | view in chronology ]