When Entertainment Industry Numbers Are More Suited To Comedy Than Analysis
from the sorry-MPAA-but-nobody's-buying-it dept
We've often criticized the entertainment industry for their use of utterly bogus math to claim massive, completely unrealistic losses from piracy. As Mike once noted, "it would actually be kind of funny... if policy makers and the press didn't actually believe those numbers and pass bad legislation based on them."
That said, it can still be pretty damn funny, as this brilliant 5-minute TED talk by Rob Reid demonstrates:
If you didn't watch the video (you should), it's a sarcastic take on "©opyright Math™" in which Reid plays along with the industry's numbers in order to expose how ridiculous they are:
The movie folks also tell us that our economy loses over 370,000 jobs to content theft, which is quite a lot when you consider that back in '98 the Bureau of Labor Statistics indicated that the motion picture and video industries were employing 270,000 people. Other data has the music industry at about 45,000 people. And so the job losses that came with the internet and all that content theft have therefore left us with negative employment in our content industries. This is just one of the many mind-blowing statistics that copyright mathematicians have to deal with every day. And some people think that string theory is tough.
Reid doesn't do any actual debunking, because he doesn't need to—the numbers are so plainly false that just putting them in the spotlight is enough to get the audience laughing. It's a lot of fun, but it also underlines the bigger question: why do journalists and policy makers still blindly accept and repeat those same numbers? Hopefully, as more and more people recognize the industry's claims for the comedic fiction that they are, that will begin to change.
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Filed Under: bad math, piracy, rob reid, ted talks
Companies: mpaa
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Probably not enough math geeks here to get this ...
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Re: Probably not enough math geeks here to get this ...
i: Be rational!
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Hard to see over large piles of money.
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Why? Because that's what humans do. How many things do you (and I) blindly believe even after a thoughtful analysis show them to be nonsense?
As a nation we support the War On Drugs even though it has been shown to be a failure and counter-productive. We are told constantly about the dangers of Kiddie Porn even though the number of persons involved in producing it is microscopic. Meanwhile we ignore non-sexual assults on children because we have a belief in "spare the rod" nonsense.
How many people believe in homeopathic medicine? Faith healing? Psycic surgery? Ghosts? Power of prayer?
Humans are programed to believe rubbish. It takes a great effort to see through the crap.
Most of the folks here see through the crap of the RIAA and their cohorts. Do we see through the rest of the crap? I don't know. SOMEBODY voted for Santorum!
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why?
because they are incompetent and laizy?
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Ridiculing the numbers as an excuse to decimate their business with piracy is totally stupid - once again Mike highlights that concept on Techdirt.
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After all, Marcus is just his lapdog anyway. Toady writes just like the boss.
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Then where's yours?
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Marcus = Leigh.
http://www.techdirt.com/user/leigh
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Also, Dark Helmet = Mike Masnick
and
Capitalist Lion Tamer = Russell Simmons.
Bet you guys didn't know THAT shit, did you?
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Russel Simmons Russel Simmons?
https://en.wikipedia.org/wiki/Russell_Simmons
GTFO!!!!
L E G E N D A R Y ! ! !
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Nah. That can't be true. I know Mike really likes baseball and I think DH is a Cubby fan. so......
Capitalist Lion Tamer = Russell Simmons.
Wait. I thought he was Richard Simmons.
Disclaimer: This comment is purely for comical purposes and doesn't really reflect my true view of either Tim involved.
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You've been learning a few things from the AAssholes.
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I give you, The Strawman!
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Re: Yer Funny....
The only way to completely do away with the movie industry overnight would be to 'disappear' (nudge, nudge, wink wink) everybody who works in that industry.
Therefore, logically, there wouldn't be anybody around to pine for the job they didn't have. P'sh, like duh.
Also, you're ugly.
(Am I doing it right?)
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Re: Re: Yer Funny....
3/10
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Won't anyone think of the ringtone industry!
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Quite a few if the MPAA had control over the internet how they want. Which is why the internet hates them.
so how big is the industry, really?
Maybe you should do some research and find some verifiable, credible numbers instead of just making stuff up?
Ridiculing the numbers as an excuse to decimate their business with piracy is totally stupid
Please quote something from the write up that shows that this is an excuse to decimate the business with piracy.
But, it's a moot point. Technology is going to continue to drive prices down for the traditional MPAA business. Get over it.
once again Mike highlights that concept on Techdirt.
And again, just making up 'facts.'
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Please provide some actual proof that the business is actually being decimated by piracy.
Go ahead, I'll wait...
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Snore.
I wonder how long it'll take you to get to six strikes...
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Move to digital goods (tech)
Move to singles over albums (consumer)
Greater competition (artists)
Pirates certainly weren't the only group that had a hand in that, if they even contributed at all, that is.
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It's not "pretending," it's true.
The record profits that labels had in the late 1990's was due entirely to CD sales. Prior to the introduction of the CD, the major labels weren't making any more money than they are now.
In the late 90's and early 2000's, the SRP of retail CD's was $17-$19. These prices were artificially inflated (and subject to a lawsuit by the FTC). Labels were pushing "hit-song-friendly" artists, and you had to pay for the full album to get that hit song; the labels were deliberately eliminating CD singles, for exactly that reason.
But even if piracy was eliminated tomorrow, people still wouldn't buy full-length CD's. They'd buy MP3's off of Amazon, iTunes, etc. Most would buy single songs.
In fact, people already are doing this - in record numbers. Music purchases have done nothing but increase in the past ten years. The fact that those purchases make less money for the labels is the primary reason why they are failing.
When the labels did try to enter the realm of digital sales, their "efforts" (Pressplay and MusicNet) were spectacular and colossal failures. Outrageously expensive ($3-$4 per track), and hobbled with outrageous DRM (some songs would "expire" after a month), consumers avoided them like the plague. It's also worth noting that those services are the subject of yet another class-action lawsuit for price fixing (Starr v. Sony et. al.).
There are other reasons, of course. DVD's didn't exist in the 1990's, and the decline in CD sales just happens to coincide with the rapid rise in DVD sales. Video games also came into their own since then, so they have even more competition for consumer dollars from them.
Plus, the actions labels took to "stop piracy" didn't actually stop piracy, but did eliminate any claims of higher moral standing they might have had. From suing grandmothers and teenagers for hundreds of thousands of dollars, to drafting SOPA and PIPA, the labels have done nothing but make themselves the most hated industry on the face of the planet. (This, on top of their widely-known tendency to fuck over artists whatever chance they got.) There's no question that most people will take any chance they can get to make sure RIAA clients never get a dime from them.
Piracy probably did have some impact. But it isn't the primary reason the labels are failing - not even close. They're failing because they're incompetent businessmen.
Eliminating piracy will do nothing to fix that.
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At a time when music has never been so popular, so widely consumed, and so widely used... yet the music industry (you know, the ones making that very product) have lost almost 60% of the business in the 10 years since Napster.
Yeah, piracy probably only has a small part to play. That small piece of ice in front of the Titanic probably only made it list very slightly to one side too!
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...and the record labels are getting royalties on almost all of it.
You're also acting like people have stopped spending money on music. They haven't. The amount of music purchases has increased in the past 10 years. The amount of money that has been spent on music has been consistently increasing. It's just that music purchases are now single MP3 tracks, and that the increased spending has occurred in parts of the industry (e.g. live shows) that make the artists money, rather than the labels.
you know, the ones making that very product
The labels are not, and never were, the ones making music. That would be the artists. Artists are making music at higher rates than ever before in history. And more of the money being spent is going directly to them.
Also, there are simply more artists. The largest growth of music has been with independent artists and non-RIAA labels. There are more people than ever "making that very product." Many are not part of what you refer to as "the music industry," but in fact, the artists using YouTube, Soundcloud, iTunes, or TuneCore - and even those that use "pirate sites" like The Pirate Bay or Megaupload - are the new music industry.
lost almost 60% of the business in the 10 years since Napster.
Income from CD sales had plateaued before Napster came along. They didn't begin dropping until after Napster was shut down.
It's not "the 10 years since Napster." It's the 10 years since digital distribution. That's what the market wants, and that's exactly the market that the labels refused to enter (and tried to keep others from entering).
The idea that they're failing simply because of piracy is a flat-out lie.
One you're only happy to repeat. I notice that you did not address even one of the many other things I brought up. Quite obviously, you keep repeating "piracy" to detract from the fact that labels brought this on themselves through their own sheer incompetence.
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The music industry grew, the record industry shrunk. Not the entire industry.
Besides I do remember very vividly that the "educational campaign" backfired and was responsible for a sharp decline in record sales. Now that you don't account for do you?
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All the effort to expose you as zealots is done by you.
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I love it when rational arguments and facts are met with nothing but "but... but... piracy!" sprinkled with idiotic ad hominem attacks.
All the effort to expose people like you as zealots is done by you.
Seriously, if you want to know who's responsible for turning The Pirate Bay into folk heroes, just find a mirror.
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Time for the Recording Industry to Face the Music (PDF), by Mark Cooper.
The section entitled "Technologies of Distribution" is especially apropos.
Cooper is Director of Research for the Consumer Federation of America, a coalition of non-profit groups whose mission is to advocate for consumer rights, and has been around for over forty years.
Or, as you put it, one of "you bozos."
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I love it when you pull things like that out of your ass and refuse to even discuss the possibility of the many other factors involved being more important (unbundling, backfiring of DRM, massive competition from new entertainment options, among others). I once again welcome such a debate, especially if backed with facts.
But, you know, an actual discussion is less fun for you than ad homs and personal attacks peppered with conspiracy theories because your beloved physical sales went down and you don't want to compete.
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Narcissistic Media Mogul
Or is it the stuff that is bought once and then forgotten about.
You will have to actually prove this whole "music popularity" thing. A glut of distractions and disruptive innovators are driving the price of content down across the board.
Plus once you've bought it you don't have pay for it again.
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Internet. It's called the internet - buggy makers became redundant when Ford started with cheap cars. Recording industry is redundant - I can record at home.
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Which is it?
Oh, and people have been able to record at home since the 1970's.
So?
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If you're referring to me, I never said piracy had nothing to do with it.
Just that recording industries' incompetence had much more to do with it than piracy.
Also, people may have been able to do home recording since the 1970's, but it was still far too expensive to be done by the majority. Home recording really didn't become mainstream until the late 1990's.
And they certainly could not have copied, distributed, and sold (or given away) their recordings as easily as they can now. Compare how easy it was to get a CD into record stores, vs. using BandCamp, Soundcloud, CD Baby, TuneCore, etc.
But, go ahead and ignore all of this, and keep focusing on piracy alone. It just means you'll go bankrupt sooner.
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And I said Internet, not piracy. Piracy happens on open seas, copyright infringement happens on the internet. Try to remember that.
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You failed when you assumed that MAFIAA is needed for the jobs in the movie/music business to exist. And that's why the MAFIAA pushes so hard for law protections. Because it has become irrelevant.
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So you're justifying making up numbers to save your little ivory tower at any cost on Techdirt?
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The rest of the numbers invite ridicule all by themselves it's just that Reid does a much better job than most at it by using the numbers against themselves.
Remember Mark Twain's saying that "numbers don't lie but liars can figure". which is exactly what's happening here.
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This assertion seems ludicrous on its face. Can you support it?
That jobs may be touched by the industry doesn't mean those jobs go away if the industry does. Jobs "touched" by the industry are ones that rely on more than just that industry. If that industry vanishes, those touched businesses still have other clients.
And, very likely, the movie industry does not represent their largest source of income. In the wider spectrum of things, the movie industry is not particularly huge.
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Imagine how bad the economy would have to be for the movie industry to completely disappear, then imagine how bad it would have to be for that to happen overnight.
So really, all he is saying is, that in a world where almost no one has a job, a world where the movie industry could disappear overnight then the numbers of people out of work would be astronomical.
Such a pity that he doesn't get that it's the movie industry that's dependent on other people having jobs rather than jobs being dependent on the movie industry.
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This is not to say that Boeing and the entertainment industry are a fair one-for-one comparison, but only to note that far more is at stake than just the jobs at the highest tier company in an industry chain.
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Re: ... far more is at stake than just the jobs at the highest tier company in an industry chain.
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The ethanol in my car says otherwise...but sure.
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Absolutely true. The same thing is true with other major manufacturing industries such as the automotive.
But Boeing and Hollywood are very different in this respect. The ripple-effect of non-manufacturing industries, such as Hollywood, is substantially smaller. The vast majority of the businesses that support IP businesses such as Hollywood are not special-purpose to the single industry and don't (or shouldn't) rely on a single industry for their business.
There are a few special-purpose businesses that cater solely to Hollywood, and these would of course be impacted, but we're not talking a large number of people there.
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Oh come now!
Please. I happen to know for a fact that not all of them are actually what most of us would consider "people."
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But they claim that their business is being more than merely decimated.
Decimated means cut by 10% - but then since you comment from the industry's side I'm not surprised by your ignorance.
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Or did you want to exclude all of the people that were "touched inappropriately"?
PS: Screwing over the artists you are supposed represent counts as "touching inappropriately" so think wisely before you recalculate.
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Ah, yes, you mean like the people who roll out the red carpet, drive trucks full of CDs or arrange bouquets for music awards - that sort of math that Chris Dodd likes to use. Clearly, since everyone listens to or is exposed to music at some point, if the music industry went down civilisation would grind to a complete halt.
What a thorough crock of shit.
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But even if IP abolition does somehow magically disseminate the movie industry, I don't care. I would rather IP be abolished and the movie industry be disseminated than to allow our currently one sided IP laws to exist.
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;-P
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Bobbleganger, is that you?
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What really matters is overall job growth of the ENTIRE economy. Even assuming 370k jobs lost (from piracy!!!), the previous spending that supported those jobs is just moved to a different industry. Piracy doesn't destroy currency or take it from the economy, it just allows it to be spent on different things.
You can argue whether that's good or bad thing, but the job gain/loss figures are still meaningless when only looking at one industry.
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This. One thousand times this. If we could eliminate the entire movie/music "industry" BUT add a million tech jobs: of course we should. It'd be good for the economy, good for the country, good for the world. And for those who cannot accept and adapt to this?
Die. You're obsolete, and you deserve extinction.
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When you say "eliminate the movie/music industry", you mean the gatekeepers like the Major Labels and the Hollywood Studios, right? Because it could be argued that since I have an album on bandcamp, I'm part of the music industry. I have a bandcamp site, discs from a CD-replicating plant, plus digital distribution on stores such as emusic, iTunes, and Amazon.com MP3. In that respect I am part of the music industry. One thing's for sure is that I would refuse to sign onto a major label given the chance, considering that "Delenda est internet" is their motto.
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True they are not actually dying but they are taking normal job loss due to technological advancement and blaming it on piracy. For instance sony closed a CD manufacturing plant that made the sony brand blank dvds. Obviously those jobs are lost to piracy. Movie Theaters have closed but not because of the rise of the home theater, its because of piracy. ect ect
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CD is almost 40 years old (1976). It's a redundant data medium. You aren't crying for magnetic tape manufacturing plants, are you?
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I'd never buy a Sony branded blank DVD. Too much Spyware. I prefer unbranded or memorex, since neither has shipped out spyware/malware and called it a feature.
I know, Sony didn't release their "DRM" malware on blank CDs, but considering their anti-consumer stance on just about every product they have sold, I prefer to use a company that doesn't knife me in the back at every opportunity. Being nice to the person who hands you your food pellets is far better in the long run than biting them every time.
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Not necessarily - they would just need to shift their focus. There are other things to shify and sell.
In any case - for the sake of argument - suppose that the industry had a really effective DRM (yes I know that's impossible) - but simply followed the technologically obvious path of switching to online selling via downloads.
All those second order businesses would be just as strongly affected as they would if the industry was destroyed by piracy. Do you really think the big content bosses would give a sh**?
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The typical person working in the music industry or Hollywood has to pay $100,000 to their employer just to do what they love, and pay for their employers health insurance.
These poor people can only go on for so long paying their bosses to work for them, eventually they'll run out of money, and no one will work in the music industry! The same thing is also happening in Hollywood!
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I read that as "When Entertainment Industry Are More Suited To Comedy" I was like, no shit, that's probably why we've kept these clowns around as long as we have, it's just too damn funny watching them making fools of themselves.
Why the fuck would I buy any of their shit? They provide better entertainment for free than they make.
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Don't like me downloading your "content", Hollywood? Then stop being so damn entertaining, no amount of forced stupidity in shoveled-shit-films can replace true genuine stupidity from people who aren't actors.
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Still, there's just something special about "live" stupidity, it's the part where you know they probably believe/take seriously the shit they spew.
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But apparently that's not the case, they should be grateful they even still have a job, alot of people don't even have that anymore.
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Music for nothing
If we're all used to "being moochers", it's because that's the nature of the beast.
Radio. TV. Pandora. Hulu.
Sorry Billy. Just do go all Lars Ulrich on me.
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Fail! My daughter can provide better useless retorts than that.
You have a teenager? Take some lessons.
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So far as I know, none of the "theives who pirate content" have ever offered any numbers.
People critical of the MPAA/RIAA certainly have, but they are not (and don't represent) "theives who pirate content."
So, what numbers are you talking about?
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That is how tired people are of the entertainment industry.
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Challenge to music industry: tell us how you figure your piracy losses
Reid chose the $150,000 per-willfully-infringed-work cap on statutory damages as the basis for his "$8 billion iPod" punchline. The RIAA is currently aggressively litigating two file-sharing cases with that $150,000/work damage cap, so it is effectively what the industry says music is worth, although everyone acknowledges that it bears little relation to actual damages. It's just the upper end of a range the law allows, possibly in part for its deterrent effect, as an option when actual damages are difficult to determine or are just too low to be worthwhile.
I would've liked if he went on to point out what was raised in the Sony BMG v. Tenenbaum appeal: with damage figures like that, the "value" of even a small fraction of the number of files being shared not only makes lawsuits against file-sharers extremely profitable, but it quickly exceeds the global GDP: all the money in the entire world couldn't pay for a few hundred iPods full of music.
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*AC maximalist copytard trolls all sing along*
Reality! Reality! We just can't stand reality!
Greed is good, greed is great!
We just love to voice the hate!
We can't stand what we can't slam!
We just shill 'cause it pays the bill!
Reality! Reality! We just can't stand reality!
Twisting words is such a feat,
We just can't help but shoot our feet!
We won't see the good of free!
We just go blame instead of change!
Reality! Reality! We just can't stand reality!
Building strawmen is so fun!
We just love to cut and run!
We can't fool, we're just a tool!
We just hate to be proved a fake!
Reality! Reality! We just can't stand reality!
Reality! Reality! We just can't stand reality!
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Because they're paid to. Journalists are paid their salaries by the big content company that owns whatever newspaper, radio station, or TV station they're at, and policy makers are paid large kickb^H^H^H^Hampaign contributions by big content companies.
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