Does Trademark Law Have Room For A Sense Of Humor? Dolce & Gabbana Sue Dolce & Banana
from the now-if-there-was-something-that-rhymed-with-dolce dept
It appears that Italian luxury brand Dolce & Gabbana doesn't feel that trademark law has room for jokes. It has sued a small Capetown, South Africa store called "Dolce & Banana." It seems like the shop might have a reasonable parody defense, but in the end, it really is just a joke. Is anyone actually fooled into thinking this shop is somehow connected with the luxury brand? That seems doubtful. Either way, the store has changed its name from Dolce & Banana:“Dear Stefano, please let us be. And visit us in Cape Town. I have always admired your famous sense of humor so present in your brand and in your designs. And although I appreciate that Dolce & Gabbana is a very successful commercial enterprise, I fail to understand why Dolce and Banana is a threat.”In the end, it's that final point that is the key. How was this brand doing any damage at all to D&G?
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Filed Under: capetown, parody, south africa
Companies: dolce & gabbana
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Well, I don't think so. Even though it's not a legal standard by any stretch, the sign is enough to probably confuse idiots in a hurry, who might only look at the first half of the sign (and the &) and not really look further.
It should also be pointed out that the sign's font is VERY similar, which could add to the confusion.
I would suspect that a sign in a different format with a different look might not have attracted so much attention.
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To say he was aware of anything, name or otherwise, is giving to much credit.
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Yes, it says I have traveled the world extensively, lived in different countries and cities, and learned that what passes for a store in your neighborhood might not be the same as it looks in other places.
You probably need to get out more.
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It is never as simple as Marcus tries to make it look.
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Then you, sir, should have the tact to realise that you are a living insult to me, my culture and my country. What passes for normal for you might be completely unacceptable in other places. As the embodiment of this rule I therefore request that you jump off a cliff as is rightfully deserved in our culture.
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Parody
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Honest question.
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Seriously, a Mexican can get around Rome as easily as an American can get around London.
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They will bellow and moan about how they were "forced" to do this or suddenly their entire brand would be up for grabs by anyone, blithely ignoring there are much easier ways to solve these sorts of disputes and you could create amazing good PR for the brand by not looking like giant asses.
But when your allegedly dodging taxes, using "gang rape" images to sell your brand, and generally being dicks to your Hong Kong customers, I guess anything is fair game.
https://en.wikipedia.org/wiki/Dolce_%26_Gabbana#Controversies
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That means all lawyer cost plus time and they should be fucking harsh when it comes to time. There are plenty more things the courts could be doing. "LIKE SENDING KILLERS AND RAPIST TO PRISON"
(Also yes I realize them types of trials are going to be with another judge) ((HOWEVER There would be more resources for it if not wasted on pointless bullshit))
If they would just teach a few of these mother fuckers a lesson I guarantee the numbers would drop based on the fact they already know the only point of their lawsuits is to cost people money who simply cannot afford it.
My new view of Dolce & Gabbana I hope someone gives them a good dose of chainsaw rape. It's basically what their doing to the little guys.
Signed,
Ben Dover
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"Dolce & Gabbana R Dickheads"
parody, hyperbolic and non-confusing
Also the South Africa community would most likely agree with that sentiment reducing further the moronic ability for the company to take action, including on defamation (since it's hyperbole with maybe a kernelk of truth too)
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From reading this story:
http://www.wwd.com/fashion-news/fashion-scoops/going-bananas-5836227
It seems they've been at it since six years ago. Of course, it's D&G's burden to prove consumers are indeed likely to be confused with D&B, but using one's financial muscle does seem more practical.
Alas, it's still sad to see things like this happen.
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Encouraged by bad law
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DG
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Mandarin Plaza, DG and Semion Mogilevich
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