Web Documentary: How The Internet Changed Heavy Metal
from the hint:-for-the-better dept
A few weeks ago, I wrote about an upcoming web documentary by Metal Injection looking at the impact of the internet on heavy metal, among other things. The internet-focused episode was released last week, and it contains lots of interesting tidbits about the metal scene's reaction to changing technologies.
I say "tidbtis" because the format of the documentary is a little frustrating. It jumps rapidly back and forth among interviews with a huge variety of people including musicians, promoters, journalists and label representatives. It's kind of hard to keep track of who everyone is, and nobody really gets the time to make longer, more complex points, which also means there are a few quotes that are hard to interpret without the surrounding context. Nevertheless, there are some great views expressed, most of which will be familiar to Techdirt regulars.
At its core, the metal scene (like most music scenes) seems to be embracing the internet. One thing I found interesting was the number of people who clearly accept what's happening even if they don't entirely approve of it: whether they think that there is too much crappy music out there now, or that file sharing is bad for artists, they acknowledge that these things are here to stay and the only thing to do is embrace them and move forward.
There is also a running thread of the idea that the metal genre is especially well-positioned to build online business models, because metal fans tend to be big consumers of merchandise, and have a huge appreciation for large-form artwork and appealing physical products. Several people point out that it's no surprise the metal world embraced filesharing, since the golden age of heavy metal was fueled by tape trading—a topic that's discussed in more detail over at the Metalluminati blog.
You can watch the full documentary below.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: heavy metal, internet, metal injection, tape trading
Reader Comments
Subscribe: RSS
View by: Time | Thread
So metal fans and artists may well be embracing the internet, but they are also embracing paying for the music.
[ link to this | view in thread ]
Re:
That is because the musicians don't treat their fans like criminals, unlike the mainstream record labels.
[ link to this | view in thread ]
There was a time , only 15 years ago when the people in power at record labels / studios / publishers all where rock/metal based. ( it's what they knew )
Mostly they where OLD men with accumulated wealth.
Now all that is out the window.
Heavy metal doesn't need the old men with accumulated wealth in order to succeed anymore.
[ link to this | view in thread ]
The internet (shock) allows them to group together and communicate, and to create a virtual community that allows them to be part of a bigger something.
However, Metal is not better or no worse positioned to achieve good things. It's a music community like any other, perhaps slightly more marginalized than most. As a genre, it has always been a significant merch and "band gear" seller, as band shirts and such are generally part of the appearance package of being a metal head. You will notice that almost everyone in the video is wearing that sort of gear.
It's not really difficult to understand.
I don't think of it any different than other communities, such as Beanie Baby collectors or hidden camera pervs. Small groups that can connect online.
[ link to this | view in thread ]
Further if you treat the fans badly natural social forces start to emerge and what was cool to own is now bad because you are financing the bad people who would harm as all and nobody wants to be on the receiving end of stinky eyes from their friends and family.
[ link to this | view in thread ]
Re:
Even when the band was offering the music for free off their own sites people were still buying physical copies.
I have had the same reactions myself, although music has never enthralled me in that way, but I have "obtained" certain copies of games and went on to purchase it a few times over as gifts or to get access to more content.
[ link to this | view in thread ]
Re: Re:
It has. Luckily, or unfortunately, depending on your mood, it keeps getting repeated because there are some of us here (ahem...a particular failed "independent musician" anonymous coward around here in particular) that don't believe it and would rather run around with our hands over our ears yelling "But, Piracy!"
I've seen the same with myself, and it is funny that I didn't know anything about Jessica Frech until I watched her free youtube video and then started buying her stuff even though she makes it available for free on her website. I've done the same with many other artists. But there are some here that believe that free is evil and the only way to make money in this world is to treat your customers poorly, accuse them of stealing your stuff, and then complaining that piracy made you unsuccessful when it really was your own attitude and failure to sell yourself to your audience.
[ link to this | view in thread ]
Re:
When you buy an album you are not paying for the music in the album. Insofar as you are paying for music you are paying for the music in the next album. Those of us who understand this point are happy to pay for stuff even if it is available for free.
But when it comes to snooping on and blocking the internet or crippling general purpose technology to accomodate the needs of DRM then you can get your **** tanks off my lawn!
[ link to this | view in thread ]
Re:
And surprise suprise, the first thing I used to do when I got an album was to dub it and give it to my friends. They would hear it, decide they liked it (or not) and shelled out the 7-10 bucks for it. I cant tell you how many albums I purchased that way. In the case of Iron Maiden the album art was as much a part of it as the music. Eddie is awesome.
Flash to present day. Immortal Technique & Paris were given to me from a co-woker on a flash drive. The complete collections. After a month or so I had some extra cash and bought their whole collections because I liked their music.
Clutch, Coal Chamber, Deathalizer, Devil Driver, Flaw, Grip Inc., Hatebreed, Hellyeah, Kyuss, Lacuna Coil, Lamb Of God, MurderDolls, Mushroomhead, and on and on, and thats just a partial from my Metal folder. Guess what? All free. Free, free, free, free, free, free, and free. Guess what else? At least one album bought, bought, bought, bought, and bought from each artist.
Metalheads are older now. No longer do we dress in jeans concert shirts and denim jackets with the great Iron Maiden artwork patch on the back. (I still have it though.)
Most of us now have kids, jobs, car payments, mortgages, etc. I dont give a fuck who it is 100+ for a concert ticket is absurd. 35-50 for a concert shirt, are they fucking out of their minds? I wont, repeat wont, spent that kind of money, and believe today's parents wont either.
So now instead of having 100,000 fans shell out $15-$20 bucks to see them in a stadium, it is $50 on up for a 3000 seat club. Do the math.
I dont care how much I love your music, when I can take my family camping for the weekend for the cost of 2 concert tickets, ill tell you to go fuck yourself.
Now here is where your true colors show:
Beanie Baby collectors or hidden camera pervs.
What a fucking asshole you must be. Hidden camera pervs, yeah ok buddy.
Coulda saved yourself a lot of tome and just posted Metal sucks.
[ link to this | view in thread ]
artists rights for an ethical internet everyone should be paid fairly
if this was a non-starter, and there was no worthy and legitimate opposition you wouldn't be wasting your time in these conversations. you are scared. very scared, and you should be.
the law supports artists. techdirt is against artists rights and copyright, and is promoting an agenda that there is no point in musicians defending themselves against tech corporations profiting in the millions or billions of dollars annually from the illegal exploitation of artists labor, which is an entirely unethical.
[ link to this | view in thread ]
Re: artists rights for an ethical internet everyone should be paid fairly
Do you not see the inherent contradiction in those two statements?
From our point of view, to give up on opposing laws that we very much believe are bad, or to stop pushing cultural ideals that we value strongly, would constitute being defeatists.
[ link to this | view in thread ]
Re: Re: artists rights for an ethical internet everyone should be paid fairly
you want other people to give up their rights so that you (and others) can profit from exploiting them. if there is no law to oppose you, than you are not doing it illegally.
in the meantime, you are trying convince those opposed to you as to the futile nature of them doing so. so yes, you are obviously confused.
the law protects the artists. you are arguing to change the laws that protect the artists. again, good luck with that.
I respect you tilting windmills, and I know you know the serious amount of work you have to do to convince artists that they no longer need their rights or copyright so that tech corporations can profit with impunity without consent or compensation.
you just don't get it.
[ link to this | view in thread ]
Remember the band Metallica?
[ link to this | view in thread ]
Re: Re: Re: artists rights for an ethical internet everyone should be paid fairly
[ link to this | view in thread ]
Response to: Anonymous Coward on Apr 25th, 2012 @ 2:55pm
[ link to this | view in thread ]
Re: Re: Re: artists rights for an ethical internet everyone should be paid fairly
I want the laws to protect legitimate rights, for artists as well as everyone else. My beef with the laws as they exist today is not that they protect artists (taking for the sake of argument that they in fact do), but that they actively infringe on the rights of everyone else.
[ link to this | view in thread ]
Re: artists rights for an ethical internet everyone should be paid fairly
Who cares about the law?
[ link to this | view in thread ]
Re: Re: Re: Re: artists rights for an ethical internet everyone should be paid fairly
none of that is true with the tech pirates illegally exploiting the artists work with impunity, and without consent or compensation.
show me a contract or the ability for an artist to opt out of the pirate bay and you may have a point. If the pirates wanted to respect artists they would 1) allow the artists to remove their works, 2) offer compensation to the artists for the exploitation of their works.
the reason why these things are not offered is not because of record labels, but rather the vast majority of artists would defect rather quickly given the choice. unfortunately that choice has been taken away from the artist so that the pirates of tech can profit while paying the artists NOTHING.
this is why musicians believe the techdirt community hates them.
[ link to this | view in thread ]
Re: Re: Re: Re: Re: artists rights for an ethical internet everyone should be paid fairly
[ link to this | view in thread ]
Re: Re: Re: Re: artists rights for an ethical internet everyone should be paid fairly
[ link to this | view in thread ]
Re: Response to: Anonymous Coward on Apr 25th, 2012 @ 2:55pm
Of course i wasn't saying that.
What some here are saying is that 'Metal' is somehow different. And yet one of the most notorious anti-piracy actions was undertaken by one of the most important Metal bands operating in the internet age.
You just need some perspective.
[ link to this | view in thread ]
Re: Re: Re: Re: Re: artists rights for an ethical internet everyone should be paid fairly
I'm talking about the infringement of the rights of people who never pirate, and even theoretical people who never expose themselves to music and such in any way at all.
[ link to this | view in thread ]
Re: Re: Re: Re: Re: Re: artists rights for an ethical internet everyone should be paid fairly
So how is TD not pro piracy when it is pro the Pirate Party?
[ link to this | view in thread ]
Re:
And BTW, Metallica does not represent the whole of the Metal genre.
[ link to this | view in thread ]
Nice.
And that we give our songs away for free? I know for me personally, I just enjoy making the music and sharing it with people (who will also hopefully enjoy it). It is my hobby, and I don't need any money for it.
[ link to this | view in thread ]
Re: Nice.
The collaboration part is something we maybe don't talk about enough here - because that is such a huge part of the magic of making music in the online world.
[ link to this | view in thread ]
Re: Re: Nice.
[ link to this | view in thread ]
Re: Re: Re: artists rights for an ethical internet everyone should be paid fairly
you just don't get it.
Wait, so do you know I know? Or do I just not get it? You're all over the map buddy! Don't worry, that happens when your mind is slowly opening up to a new and better way of looking at things...
[ link to this | view in thread ]
Re: Re: Re: Nice.
But um, yeah sure - amen to that totally. Most of the music I listen to nowadays comes from really small-time artists that I find on Bandcamp and Soundcloud. There is no shortage of amazing stuff out there. There are some big artists I like too of course, but one thing I'm certainly not worried about is that there won't be a tonne of awesome music for me to choose from. You'd have to be a fool to worry about that.
So, yup: whoever wants to make music should, and I'll find and support who I like. If it turns out that's "hobbyists", fine by me.
[ link to this | view in thread ]
Re: Re: Re: Re: Nice.
All the hobbyists I know would prefer to be full time professionals. Also, most of the hobbyist created music I come across is not as satisfying as the professional stuff. Mainly because the hobbyists don't have the spare time or money to concentrate on their music.
Do you prefer local ball players to NBA action?
[ link to this | view in thread ]
Re: Re:
Metal tends to wax and wane. It falls into popular culture, it becomes very mainstream, and then *click*, it seems to shut right off. Right now, we are in one of those periods where metal music is shut off from the mainstream, and as such, there isn't as much activity. It's much more fashionable these days to be into "alternative rock" then it is to be a true metal head.
You pretty much hit the nail on the head, as an old metal fan you are not going to pay the price for what is being asked out there. That makes you the perfect example of why CwF+RtB is a failure: You are smart enough to realize that inflated merch prices and inflated ticket prices are self-defeating.
Moreover, you have shown a willingness to do the one thing that is against Techdirt policy, which is to actually pay for music. Why the heck would you do that? Very old fashioned!
Anyway, my main point is that, during the times (like today) when metal wanes, the numbers of new fans in the bottom of the system (newbies) is pretty small. Rap, rap-rock, and alternative right now are all pretty much wiping it out. So actual active metal heads, those willing to spending money... they are rare in each town. There might be tons of fans of the music, but actual active metal heads? Rare. Can you name any others in your town? Where is your closest heavy metal only night club?
For most people, the online community is the only way to be part of any community, because locally, they just aren't that strong. In Europe, it's still fairly active, but in North America in particular, metal is pretty quiet right now. Online communities do help to keep the flame alive.
As for the beanie babes and upskirt pervs comment, it isn't to suggest you are either - rather just to give you a scale right now of where the active metal fans land. It's kind of sad.
As a side note, did you ever get to see a Gwar show? I saw a few, including the tour with them as their own opening act as X-cops. Nice combination of theater and metal. Messy, but fun.
[ link to this | view in thread ]
Re: Re: Re: Re: Re: Re: Re: artists rights for an ethical internet everyone should be paid fairly
That's just not true, unless you use a very narrow definition of "anti-piracy measures". TD certainly does oppose anti-piracy measures that harm non-pirates, though. And I agree with that stance.
Because The Pirate Party is not really about piracy.
[ link to this | view in thread ]
Re: Re: Re: Re: Re: Re: Re: artists rights for an ethical internet everyone should be paid fairly
If those anti-piracy measures actually worked you might actually have a case. What we've seen is that years of suing has had shoddy, unevaluated evidence, over-the-top penalties for non-commercial infringement, and a general lack of technological understanding in these issues. If you can take down Megaupload under current law why do you need SOPA to be proposed in the first place?
You can whine about Techdirt all you want, but even outside the Internet, few people are amused by the sort of idiocy that surrounds these cases. Prosecution against Megaupload has spent years of planning, taxpayer-funded resources and what did they get? Nothing but procedural fuck-ups. I don't see why they should be forgiven for this epic level of sheer idiocy.
[ link to this | view in thread ]
Actually, if you think about it is not that bad.
[ link to this | view in thread ]
Actually, if you think about it is not that bad.
[ link to this | view in thread ]