Humble Bundle Expands Beyond Video Games; Offers Awesome Pay What You Want Music Package
from the rocking-in-the-free-world dept
We've written a few times about the rather awesome The Humble Indie Bundle folks who have built a business out of bundling up a few (independently produced) video games, and offering them in a simple to buy pay-what-you-want format, with certain incentives to get people to pay more. Each bundle has been more successful than the last. Today, the Humble Bundle folks are trying something new: music. Launching today, they're doing a similar offering, but rather than video games, it's music by They Might Be Giants, Jonathan Coulton, MC Frontalot, Hitoshi Sakimoto and Christopher Tin. And, if you pay more than the average price, you also get music from Ok Go. And, as always, there are options on how to allocate the funds you spend, including options to designate a portion to go to various charities.
The bigger point, though, is seeing how the Humble Bundle is expanding its model to see how it works in other fields. If I were running an "affinity label" of some sort, where you have a bunch of different groups that attract a similar audience, I'd be watching pretty closely to see how this works out, because there's no reason you couldn't do something similar with a select group of artists.
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Filed Under: business models, christopher tin, hitoshi sakimoto, humble bundle, jonathan coulton, mc frontalot, music, ok go, pay what you want, they might be giants, video games
Companies: humble bundle
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Jonathan Coulton
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At best, people would be paying for the packaging (if they get it).
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Duh. :)
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"It'll only work for the little guy who has few fans anyways"
AND
"It'll only work for the big guy who has lots of exposure"
"Damn pirates not paying for content"
AND
"Pirates wanting to pay for content if we offer the product they want? HOW DARE THEY WANT TO BE PAYING CUSTOMERS. WE DON'T WANT YOUR DIRTY MONEY"
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Wasn't that your bullshit excuse for how the software bundles wouldn't work?
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WTF? No, software bundles like that will always work, provided there is enough value in them. If there isn't value, people won't pay, pure and simple.
The problem of music is that there is not much value to add. The music is the music, it's probably out there in a FLAC or other high quality version already, totally free. So why pay?
For the moment, people will pay because of the "Humble Bumdle" tagging. In the long run, it's not clear that trying to sell something that is generally available for free is a valid business model.
Then again, if it's working, it's proof that people will still pay for music, which sort of shoot down many of Mike's more interesting claims.
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So is the software.
"For the moment, people will pay because of the "Humble Bumdle" tagging. In the long run, it's not clear that trying to sell something that is generally available for free is a valid business model."
So, you're just going to go with exactly the same bullshit argument that's already been proven wrong again, and again, and again...
In case you're too dim to have noticed, the "humble bundle tagging" IS the added value in this case. Other projects have different values added. Waving away each instance as they happen really isn't a viable tactic for dismissing them all.
"Then again, if it's working, it's proof that people will still pay for music, which sort of shoot down many of Mike's more interesting claims."
Erm, which are? I always thought Mike's claims were that you can compete with free, and that there are ways to deal with piracy that don't involve treating your customers like shit and reducing the value of your own product.
Have you been reading some other meaning into the articles here? What is it? What is "shot down" by further proof of everything that's been said here for a decade?
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Paying for the packaging is maybe third best, tops.
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Why does this objection keep coming around even though people gladly pay for things they can get for free all the time?
People happily pay for value. Even when the underlying product is the same, the value propositions can be very different.
Even aside from that, lots and lots of people (myself included) pay for things they can get for free even when there is no value-add for paying for it.
It is simply untrue to say, as a blanket statement, that people just want everything for free.
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Ditto those public domain books and videos I keep seeing in stores.
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Wonder if thie will lead to potential trademark toe-stepping, or how they intend to deal with possible confusion...
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https://twitter.com/BigGiantCircles/status/228563670865698816
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Too bad, maybe next time.
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Each to their own, I suppose. If you didn't like the bands, or objected to the beneficiaries I'd understand, but that seems rather petty ro me.
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Waiting...
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done deal
Have bought the games bundles in the past as well. Always a bargain! I'd be less likely buy if charities weren't involved (or if it were different charities), but support for EFF? Hells yeah, I'm in!
These artists deserve major kudos, because in a big way, it's really them making the donation! Awesome stuff.
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When I buy this it'll be because of Coult and Might be Giants. A tinytoon version of their song Istanbul saved many road trips with my son when he was younger and hated going by car. Remember sitting for what felt like hours with my arm in strange angles holding my mobile so he could watch it. Was one of the few things calming him down. And I still love the song :D
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That being said, TMBG on here was pretty disappointing. their age is really starting to show and a lot of their songs here fell flat for me, or where impossible to listen to, including the "electronica" remix of Istanbul (though YMMV).
I'm kind of glad they didn't make a big deal about TMBG, 'cause I'd be upset if I'd bought because of them. Coulton's great, too, but I don't think there's anything new in his set (though I don't remember hearing "Redshirt" before).
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