Apple Publishes Petulant Non-Apology Apology To Samsung

from the you-don't-say dept

As a UK court recently ruled, Apple's UK website is required to post a notice about the court ruling that Samsung didn't copy Apple's design with its devices. Apple has now complied with a tiny link in the page footer:
The notice itself is amusing in its somewhat passive aggressive tone. It first notes the court ruling, and then explains:
In the ruling, the judge made several important points comparing the designs of the Apple and Samsung products:
What kind of important points? Well, all the ones about how Apple's products are awesome, while Samsung's... not so much.

"The extreme simplicity of the Apple design is striking. Overall it has undecorated flat surfaces with a plate of glass on the front all the way out to a very thin rim and a blank back. There is a crisp edge around the rim and a combination of curves, both at the corners and the sides. The design looks like an object the informed user would want to pick up and hold. It is an understated, smooth and simple product. It is a cool design."

"The informed user's overall impression of each of the Samsung Galaxy Tablets is the following. From the front they belong to the family which includes the Apple design; but the Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool."

And then... it reminds you that other countries have ruled completely otherwise:
However, in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design. A U.S. jury also found Samsung guilty of infringing on Apple's design and utility patents, awarding over one billion U.S. dollars in damages to Apple Inc. So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple's far more popular iPad.
In other words, it's the petulant Apple "complying" with the UK judge, while at the same time making sure to add a "but, but, but... the judge is really wrong -- other than the part where he likes our design."
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Filed Under: apology, cool, uk
Companies: apple, samsung


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  1. icon
    That Anonymous Coward (profile), 26 Oct 2012 @ 7:48am

    It almost makes you long for the days when Judges would haul idiots back into court and express his extreme displeasure.

    link to this | view in thread ]

  2. identicon
    Anonymous Coward, 26 Oct 2012 @ 7:52am

    If the design is so simple and everyone else has complicated designs then maybe patents are to blame. Everyone else is so afraid of violating some obvious patent that they have to unnecessarily overcomplicate every design in order to avoid infringement. This is good reason to abolish patents.

    link to this | view in thread ]

  3. icon
    DannyB (profile), 26 Oct 2012 @ 7:57am

    Re:

    Courts do not necessarily react kindly if they feel their orders have been interpreted, shall we say, too creatively.

    The point of this order was to right a wrong.

    It's one thing to engage in a patent lawsuit and lose.

    It's another thing to engage in a patent lawsuit, go on a public rampage, damage the reputation of a competitor, and lose.

    I wonder if the court would see this apology as trying to undo the damage Apple has done?

    link to this | view in thread ]

  4. identicon
    Anonymous Coward, 26 Oct 2012 @ 7:58am

    Meanwhile, in the real world, people still don't give a shit. All they want is a shiny toy to play with, and they could care less if it comes from Apple, Samsung or Nokia.

    link to this | view in thread ]

  5. identicon
    Anonymous Coward, 26 Oct 2012 @ 8:03am

    Lol at apple creating a clever way of doing nothing. They are a pretty terrible company as far as I'm concerned.

    link to this | view in thread ]

  6. identicon
    Jeremy, 26 Oct 2012 @ 8:05am

    Apple has managed to turn technology into fashion

    Clothing designers sue each other for infringing on each others esthetic designs. Technology companies actually try to innovate and compete with each other. Apple is therefore not a technology company, they are part of the fashion industry, and their childish litigious behavior in that industry is no different than models or designers in the clothing industry having a catfight. They are deliberately blocking innovation because they want to own all the esthetics/ergonomics as fashion. The worst part is, because there's no case for monopoly w.r.t Apple (as there was with Microsoft), they're going to be a thorn in the technology industries side for a long time.

    link to this | view in thread ]

  7. identicon
    anon, 26 Oct 2012 @ 8:06am

    Re:

    Cheap and decent quality, just like the nexus 7, I am sure a lot of other tabs coming this xmas. SO that counts out the �600 ipad and the �800 surface etc.I have a playbook and to be honest i dont see all the fuss about android, yes it has some good apps, but i use the tablet for email and to browse the internet. maybe play some angry-birds but otherwise it is a family device.

    link to this | view in thread ]

  8. identicon
    Anonymous Coward, 26 Oct 2012 @ 8:10am

    I guess it would be frowned upon by US judges if Samsung would in response pay their patent fine with a fake billion dollars "but, but, it looks as much like real money as our devices look like apple's. Looks are what counts, right?"

    link to this | view in thread ]

  9. icon
    silverscarcat (profile), 26 Oct 2012 @ 8:10am

    And this...

    Is why Apple will NEVER see 1 penny from me.

    link to this | view in thread ]

  10. identicon
    Matt, 26 Oct 2012 @ 8:16am

    11pt Arial?

    The judgement said the footer link should be no smaller than 11pt Arial. I make it 17% smaller than that:

    http://www.flickr.com/photos/revsorg/8125051674/sizes/o/

    link to this | view in thread ]

  11. identicon
    MrWilson, 26 Oct 2012 @ 8:21am

    Re: Apple has managed to turn technology into fashion

    It's a rule of power/money hoarding: You don't climb to the top of pile just to start playing fair and if you played fair to begin with, you wouldn't have climbed to the top of the pile in the first place.

    link to this | view in thread ]

  12. icon
    That Anonymous Coward (profile), 26 Oct 2012 @ 8:23am

    Re: 11pt Arial?

    everything looks smaller on a retina display.

    link to this | view in thread ]

  13. identicon
    Zane Stuart, 26 Oct 2012 @ 8:33am

    Petulant Apple

    It seems Apple is hoping UK consumers aren't very smart. Has anyone mistaken a Samsung product for an Apple product or know someone who has? The judge, in that point of the suit, rightfully ruled against Apple.

    Trying to point out rulings in other countries just makes it sound like Apple is whining. Patent laws differ from country to country and Apple's attorneys/solicitors should know better than to expect that every country's courts would rule in Apple's favor.

    link to this | view in thread ]

  14. icon
    The eejit (profile), 26 Oct 2012 @ 8:34am

    Re: Re:

    What's really hilarious is that you can get a better deal from some brands of notebook then you can from the iPad or Surface tablets.

    link to this | view in thread ]

  15. icon
    Trails (profile), 26 Oct 2012 @ 8:38am

    Re: 11pt Arial?

    Well spotted, it's 11px. As us CSS wonks know, px != pt and tends to render smaller, though not always (part of the dif is that pt sized text will scale with "zoom level" while px sized text typically will not).

    link to this | view in thread ]

  16. identicon
    Michael, 26 Oct 2012 @ 8:39am

    Re: 11pt Arial?

    Many men over-estimate size by about 17% pretty regularly.

    This is perpetuated by women telling them that size does not matter.

    link to this | view in thread ]

  17. icon
    Designerfx (profile), 26 Oct 2012 @ 8:39am

    factually incorrect- microsoft technique

    how hard is it for people to realize that apple + microsoft are pretty much working in harmony at this point and even employing identical techniques here?

    "A U.S. jury also found Samsung guilty of infringing on Apple's design and utility patents, awarding over one billion U.S. dollars in damages to Apple Inc."

    Where they make a comment that isn't factually incorrect but is entirely misleading. Facebook and Oracle have been doing this too. Coincidence of the anti-google? Nope.

    Do you think they're going to rewrite that statement when it gets overturned in the court or on appeal? Again, nope.

    link to this | view in thread ]

  18. identicon
    Anonymous Coward, 26 Oct 2012 @ 8:40am

    had Samsung done this sort of 'apology', as was wanted in a previous case, Apple would have gone absolutely ape-shit! strange how they take this action now the shoe is on the other foot. to me it just shows a further example of how childish Apple is. Tim Cook is showing what his mentality is like as well by listing the various 'we won here over this'. when Jobs was alive, God rest him, Apple was pathetic in the way it behaved. i bet he would be proud though if he was able to see that his company is still going down the same road he was leading it, ie, just as pathetic!!

    link to this | view in thread ]

  19. icon
    jupiterkansas (profile), 26 Oct 2012 @ 9:03am

    My old iPod recently broke and instead of rushing out to buy a new one, I'm actually exploring other options. So far I've been getting by just fine using my LG phone and PowerAmp.

    And it's only because Apple keeps being a douche with their lawsuits, proprietary cables, closed in systems, and ridiculously high prices ($150 for a 16GB music player).

    link to this | view in thread ]

  20. identicon
    Anonymous Coward, 26 Oct 2012 @ 9:16am

    Re:

    Personally, I find that having a standalone music player is a waste of money now that I have a smartphone. There is one downside, though: battery life.

    link to this | view in thread ]

  21. identicon
    Anonymous Coward, 26 Oct 2012 @ 9:19am

    What would the world be like today had not Microsoft saved Apple back in the day?

    link to this | view in thread ]

  22. icon
    Rikuo (profile), 26 Oct 2012 @ 9:26am

    Re: Petulant Apple

    "It seems Apple is hoping UK consumers aren't very smart. Has anyone mistaken a Samsung product for an Apple product or know someone who has? The judge, in that point of the suit, rightfully ruled against Apple. "

    That's trademark you're thinking of. This was not a trademark case, it was patents.

    link to this | view in thread ]

  23. icon
    John Fenderson (profile), 26 Oct 2012 @ 9:39am

    Apple is looking terrible all around

    Also, see the petulant comments made by Apple's CEO about Microsoft Surface: http://hardware.slashdot.org/story/12/10/26/0232221/apple-ceo-likens-surface-to-car-that-flies-float s

    Disregarding the technical merits of the comments, the tone of them is similar to the ad and makes Apple sound weak & scared. You'd think Apple could afford a decent PR person to help handle these matters.

    link to this | view in thread ]

  24. icon
    John Fenderson (profile), 26 Oct 2012 @ 9:41am

    Re:

    Roughly the same, but with one fewer obnoxious overbearing corporation.

    link to this | view in thread ]

  25. identicon
    Anonymous Coward, 26 Oct 2012 @ 9:51am

    It's like hitch hikers guide galaxy

    "It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying 'Beware of the Leopard".

    link to this | view in thread ]

  26. icon
    Anthem1 (profile), 26 Oct 2012 @ 10:00am

    I'll give them points for creative use of the judges own comments in complying with the judgement. Regardless of what I personally think of Apple's tactics I find the response to be hilarious!

    Where's your sense of humor?

    link to this | view in thread ]

  27. identicon
    Anonymous Coward, 26 Oct 2012 @ 10:15am

    Re:

    humor? I'm not licensed to do that

    link to this | view in thread ]

  28. icon
    MahaliaShere (profile), 26 Oct 2012 @ 10:44am

    Sounds like Apple belongs to the fruit family of sour grapes.

    link to this | view in thread ]

  29. identicon
    Gregg, 26 Oct 2012 @ 10:49am

    If the Patent Office was invented 1000 years earlier we would still be living in the iron-age.

    link to this | view in thread ]

  30. icon
    Divide by Zero (profile), 26 Oct 2012 @ 11:00am

    Jeebus H Crust, Apple really are a bunch of twats, aren't they. This is why more people need to start boycotting them until they can just grow up.

    link to this | view in thread ]

  31. icon
    nasch (profile), 26 Oct 2012 @ 11:16am

    Same or different?

    So Apple is saying that their design is very different from Samsung's and way better, and Samsung should pay them bajillions of dollars because they copied it? OMGWTFBBQ?

    link to this | view in thread ]

  32. identicon
    DogBreath, 26 Oct 2012 @ 11:42am

    Re:

    No real difference, except for a single letter.

    The hipsters would be using zPods and zPhones.

    (z = Zune)

    link to this | view in thread ]

  33. identicon
    Anonymous Coward, 26 Oct 2012 @ 12:26pm

    link to this | view in thread ]

  34. icon
    Keii (profile), 26 Oct 2012 @ 1:21pm

    Is this an apology? I can't really tell, it looks like they copied an insult.

    link to this | view in thread ]

  35. identicon
    UK Guy, 26 Oct 2012 @ 1:51pm

    Re:

    "I assure you, you'll be sorry you wasted your money on an iPod when Microsoft comes out with theirs."

    Dr Sheldon Cooper, in the flashback-to-2002 episode of The Big Bang Theory.

    link to this | view in thread ]

  36. icon
    trrll (profile), 26 Oct 2012 @ 2:22pm

    Wasn't apology, wasn't supposed to be

    The judge did not order Apple to post an apology, just a notification that Samsung had been found not to infringing. I doubt if he was surprised that Apple's lawyers expressed it in a way that was favorable as possible to Apple's interest.

    link to this | view in thread ]

  37. identicon
    DogBreath, 26 Oct 2012 @ 3:11pm

    Re: Re:

    In an alternate reality, Sheldon was absolutely correct. But now we have definitive proof that Steve Jobs traveled back through time and affected this reality. The Microsoft Zune is dead.

    link to this | view in thread ]

  38. identicon
    Anonymous Coward, 26 Oct 2012 @ 6:19pm

    Is Apple going to patent or copyright publishing petulant non-apology apologies?

    link to this | view in thread ]

  39. icon
    G Thompson (profile), 26 Oct 2012 @ 10:49pm

    Re: Re:

    Thats exactly what I was thinking.

    If we go back to the original order from the Appelate judge the order states that they have to state paragraph 1 and paragraph 5 of the "apology page".

    The court specifically placed both of those paragraphs together. Apple in their infinite egotism has now expanded them and absolutely diluted the order. This smacks of contempt and Samsung hopefully will bring this to the courts attention. Though I fervently hope the court will do this on their own initiative now.

    If Apple wanted to add condescending and hyperbolic opinion to the page afterwards they should of done it after the original ordered statement was shown. Though even that could be considered dilution of the order. This though is absolute intent to deceive.

    I'm now wondering what they will be placing as advertisements in the MSM newspapers they were also ordered to place adverts in.

    link to this | view in thread ]

  40. icon
    G Thompson (profile), 26 Oct 2012 @ 11:05pm

    Re: Wasn't apology, wasn't supposed to be

    The actual statement from the Judge is found in the Judgement :
    [87.] Finally I should say something about the notice itself. We heard no discussion about that. Plainly Judge Birss's Schedule has been overtaken by events. Subject to anything that may be submitted by either side I would propose the following:
    On 9th July 2012 the High Court of Justice of England and Wales ruled that Samsung Electronic (UK) Limited's Galaxy Tablet Computers, namely the Galaxy Tab 10.1, Tab 8.9 and Tab 7.7 do not infringe Apple's registered design No. 0000181607-0001. A copy of the full judgment of the High court is available on the following link [link given].

    That Judgment has effect throughout the European Union and was upheld by the Court of Appeal on �.. A copy of the Court of Appeal's judgment is available on the following link [�]. There is no injunction in respect of the registered design in force anywhere in Europe.
    [88.] In the result I would dismiss both appeals but vary the publicity order as indicated or in such other way as may be agreed or settled by further argument. I would hope that any such argument (and any other consequential) arguments can be resolved by written submissions.
    Nowhere in those paragraphs were the rest of the petulant paragraphs that Apple included, nowhere was there the possibility of them being expanded upon by inserting paragraphs between them.

    The only thing mentioned is that the publicity order may be varied "in such other way as may be agreed or settled by further argument". Guess what? No other agreement or settlement was undertaken nor approved by any parties (well other than Apple itself it seems) so therefore the publicity order they have published is contemptuous.

    I also notice the link entitled "Samsung/Apple UK judgment." (found at 85) has NOT been changed further showing that Apple has acted with contemptuous intent on the publicity order

    link to this | view in thread ]

  41. identicon
    fish, 27 Oct 2012 @ 2:06am

    Re: Re: Petulant Apple

    You mean design rights

    link to this | view in thread ]

  42. identicon
    Dave, 27 Oct 2012 @ 3:13am

    Apple being childish

    Well, they certainly have thrown their toys out of the buggy. I don't see an actual statement that Samsung haven't copied them, as ordered. Judging (joke - get it?) by previous Judge Birss cases, he's probably not going to like that. I get the impression that he probably thought the case was a complete waste of time and money anyway and was gently taking the you-know-what out of Apple.
    High time that Apple accepted that there is a word called "competition" and items that do a similar job are bound to have a similar appearance as well. I don't hear Sony suing Toshiba because their televisions also have a screen and come with a remote control and neither do I hear Ford suing Toyota (or any other car manufacturer) because their product also has four wheels, seats and/or anything else that appears on most other cars. The whole Apple/Samsung thing is ludicrous. Most of what Apple sells can be purchased from other manufacturers to do much the same job at considerably less than the highly inflated prices that Apple seems to think they're worth. Beats me how Apple have managed to con. the public for so long that their products are somehow "special". Clever cult marketing - I'll give them that but, at the end of the day, I would hope that folk with any sense would see right through it. This little temper tantrum shows them up for what they really are. Rather like spoilt brats in my opinion.

    link to this | view in thread ]

  43. identicon
    Anonymous Coward, 27 Oct 2012 @ 6:48am

    Re:

    I'm educating my family and friends about the business model of Apple, and nobody bought any Apple product so far. Explain how Apple rips off customers and people will understand.

    Long time ago Apple was a nice company, but now it's even more evil than MS.

    link to this | view in thread ]

  44. identicon
    Anonymous Coward, 28 Oct 2012 @ 1:15pm

    Re: Re:

    For me the appeal of android is that its not locked down by a multi-billion dollar corporation and I can alter it, customize it, legally distribute it, sideload apps on it etc, to my hearts content.

    Its not really so much that I love android as I hate the closed nature of the alternative mobile devices. Walled gardens suck, and being locked into one is no better than any industry with an abusive monopoly player. 40 bucks for a power cord is absurd.

    link to this | view in thread ]

  45. identicon
    Kevin, 28 Oct 2012 @ 2:08pm

    Re: Apple has managed to turn technology into fashion

    The fashion industry does not have patents. They can't sue each other over stuff like aesthetics. This is why clothing designers cover their clothes in their logo's so it's easily recognized as their brand. The abundance also make's the fabric harder to replicate for counterfeiters.

    link to this | view in thread ]

  46. icon
    LanceJZ (profile), 28 Oct 2012 @ 10:06pm

    Re: Re: Re:

    My 80GB Zune works wonderfully, thank you. The sound quality is much higher then my iPods (Was a gift). Zune is not dead, it just moved to Windows Phone 7.

    link to this | view in thread ]

  47. identicon
    Anonymous Coward, 29 Oct 2012 @ 10:34am

    Be informed! Search Google, YouTube & Facebook for more information. Stop the Patriot Act & The NDAA!!!

    http://www.garyjohnson2012.com/issues/civil-liberties

    link to this | view in thread ]

  48. identicon
    viatek, 22 Aug 2013 @ 10:28am

    like this gadget

    one of the best gadget I've ever used. with the support of good features and specifications established allow its users to perform various activities.

    link to this | view in thread ]

  49. identicon
    teknosatu, 6 Sep 2013 @ 1:06pm

    Like Apple

    Apple often mentioned working on the latest generation iPhone. Reportedly, the technology giant from Cupertino, California it will release the iPhone 5S on September 6, next. This was stated by one of the German sites.

    link to this | view in thread ]

  50. identicon
    Berita Gadget, 15 Oct 2013 @ 11:56pm

    Nice Apple

    Is why Apple will NEVER see 1 penny from me.!

    link to this | view in thread ]

  51. identicon
    Gadget Terbaru, 31 Dec 2013 @ 1:16am

    I Like Apple

    I am fascinated by this post. Thank you very much.

    link to this | view in thread ]

  52. identicon
    Harga Kamera Digital, 28 Mar 2014 @ 2:48am

    Like Apple

    This is an informative and interesting blog, I like it .

    link to this | view in thread ]

  53. identicon
    Harga HP Terbaru, 22 Oct 2014 @ 10:22pm

    For me the appeal of android is that its not locked down by a multi-billion dollar corporation and I can alter it, customize it, legally distribute it, sideload apps on it etc, to my hearts content.

    link to this | view in thread ]

  54. identicon
    Lirik Lagu Indonesia, 22 Oct 2014 @ 10:24pm

    Apple often mentioned working on the latest generation iPhone. Reportedly, the technology giant from Cupertino, California it will release the iPhone 5S on September 6, next. This was stated by one of the German sites.

    link to this | view in thread ]

  55. identicon
    Harga Gadget Terbaru, 6 Dec 2014 @ 1:55pm

    current apple rumored to be releasing the latest generation iphone of the iPhone 6

    link to this | view in thread ]

  56. identicon
    saputra, 28 Apr 2015 @ 6:12am

    smartfren andromax terbaru

    apple product quality is the number one and no mate

    link to this | view in thread ]

  57. identicon
    perawatan kulit, 13 Sep 2015 @ 5:58pm

    Apple and Samsung

    Has everything is a very pleasant thing. Are you one of these?

    link to this | view in thread ]

  58. identicon
    Laptop Malaysia, 11 Apr 2016 @ 8:51am

    Asus

    What's really hilarious is that you can get a better deal from some brands of notebook then you can from the iPad or Surface tablets.

    Lists of Tablet Price in Malaysia | laptopmalaysian.blogspot.com

    link to this | view in thread ]

  59. identicon
    Teen Prog, 25 Apr 2016 @ 11:13pm

    Samsung

    Samsung is very nice bro :)

    link to this | view in thread ]

  60. identicon
    ruddi, 27 Jun 2016 @ 7:24am

    artikel yang bagus. manfaat frutablend

    link to this | view in thread ]


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