Artists Embracing, Rather Than Fighting, BitTorrent Seeing Amazing Results
from the good-for-them dept
From pretty much the beginning of this blog, we've been talking about how artists who embrace what new technologies allow seem to see much better results than trying to resist the future. Last year, we discussed examples of how both Moby and Tim Ferriss were embracing BitTorrent and its "bundles" offering to amazing results. BitTorrent has now published some data on the amazing ability of a variety of artists to use BitTorrent Bundles to drive tremendous attention and revenue their way.Moby, for example, got an astounding 8.9 million downloads of his offering -- with 419,000 of them agreeing to join his mailing list and 130,000 of them going over to iTunes to the album (many of which likely resulted in sales). And, of course, the thing Moby himself said he was most excited about was the ability of fans to remix and reimagine his works. So it's another bit of good news to see that 68,000 remixes were created. As for Ferriss, his bundle of additional material that went with his book turned into an amazing promotion. His book was published by Amazon, but banned by Barnes and Noble (because, apparently, Barnes and Noble is petty). The material got 2 million downloads, leading an astounding 880,000 of those people to go check out the book on Amazon... where the book became a best seller.
The link above provides a number of other case studies about ways in which a variety of artists are learning to use BitTorrent and BitTorrent Bundles to help gain widespread attention, and then are able to turn that attention into fans and revenue. And this is a program that only recently started, so we're excited to see where it continues to go in the future.
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Filed Under: bittorrent bundles, moby, tim ferriss
Companies: bittorrent
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But then those words are only spoken by the middlemen who didn't have all of the control they wanted and were unable to pad their cut by charging for "publicity & marketing".
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The numbers aren't very good...
The real question would be comparing it to other ways. Moby has in the past sold over 20 million albums, but most of that was far in the past. He most recent efforts have charted poorly, and his last gold certification for sales was 3 or 4 albums ago. The current one (from October 2013) was pretty much still-born, charting well in Belgium and pretty much not getting any traction anywhere else.
So perhaps giving it away is better for him, as he appears to have reached a point where few people are actually buying. Will internet distribution become the retirement home for wealthy musicians few are interested in anymore?
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tell it to the retard gene simmons
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Re: tell it to the retard gene simmons
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Barnes and Noble didn't 'ban' the book
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The numbers don't sound so great
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