Showtime, HBO Working With ISPs To Make Their Streaming Services Cap Exempt
from the here-we-go dept
As we just got done saying, while the new net neutrality rules are certainly a great step forward, there are probably more questions than answers in terms of just how far the FCC will be willing to go when it comes to policing anti-competitive behavior. For example, while the agency says it will keep on eye on "interconnection" fights, we won't know what the FCC will determine as "anti-competitive" until we see the agency act. Similarly, while numerous countries including Canada, The Netherlands, Chile, Slovenia and Norway all have neutrality protections that outright ban "zero rated" apps (letting apps bypass user caps), the FCC so far seems to think zero rating is perfectly ok.That's potentially a problem, given the bad precedents set by programs like AT&T's Sponsored Data and T-Mobile's Music Freedom, which the FCC has indicated are ok under their interpretation of the rules. These programs profess to be boons to the consumer, yet by their very nature automatically disadvantage smaller internet players. As such, the future of neutrality involves violations accompanied by skilled sales pitches that result in consumers not understanding -- or in some cases even cheering -- when the idea of net neutrality is compromised.
First case in point is HBO and Showtime, which appear eager to determine just where the FCC intends to draw the line. According to a new report in the Wall Street Journal, both companies are working closely with ISPs on deals that would not only give their upcoming streaming video services delivery priority, but would exempt them from carrier usage caps:
"Those companies have talked to major broadband providers such as Comcast Corp. about having their Web TV services treated as “managed” services, according to people familiar with the discussions. In effect, that would move them away from the congestion of the Internet, which they fear will only get worse as more people opt to stream movies and TV shows on the Web.The article's descriptions of things like "managed services" and "special treatment" are phrased so ambiguously I get the impression the Journal's reporters may not have fully understood what their sources were telling them. However, there's no ambiguity to the idea that Showtime and HBO are interested in having their content specifically made exempt from what are already arbitrary usage caps. The article proceeds to note that Comcast, with a merger awaiting regulatory approval, is nervous about running afoul of the FCC. Dish Network, meanwhile, makes it clear they'd see such a deal as a neutrality violation:
The other benefit: A separate lane would be exempt from monthly data-usage thresholds operators enforce for public Internet traffic, saving customers from the surcharges that can kick in if they binge on too many episodes of “Game of Thrones” or “Homeland."
"At least one emerging online TV player, Dish Network Corp.’s Sling TV, believes the managed-service arrangement would be a negative overall. “It’s a bad thing for consumers and a bad thing for innovation,” said Roger Lynch, Sling TV’s chief executive, adding that big companies like Dish could afford to cut special deals like this but small companies can’t. "It makes a mockery of net neutrality,” he said, adding that Sling would strike such a deal only “under duress,” if other companies did first."So again, while our new net neutrality rules are certainly a solid step forward, until we see what the FCC specifically determines is a violation -- and how the consumer complaint process will work -- it's hard to tell just how effective they're going to be. If it's ok for T-Mobile to exempt the biggest music services as part of its Music Freedom plan, is it ok for ISPs to similarly exempt Showtime and HBO from their usage caps? Where exactly is the line going to be drawn? The rules don't specifically say, but they won't be worth much if the FCC considers usage caps and "pay to play" cap bypass schemes just innovative market pricing.
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Filed Under: data caps, exempt, fcc, hbo, managed services, net neutrality, picking winners and losers, showtime, streaming, video streaming, zero rating
Companies: hbo, showtime
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This would ultimately lead to the underlying solution of no caps. Or caps so high that nobody gives it a thought when watching streaming.
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And it's a foregone conclusion that neither the FCC nor anyone else in the government will ever make a peep of protest if ISPs should again go on the warpath against P2P users and throttle them down -- 'network-neutrality' be damned.
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These companies are IDIOTS.
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Not sure I oppose zero rating
And of course this gives an advantage to the bigger partners because they're the ones that people want to sign up with. But it's always going to be easier when you're the big, successful company. We aren't trying to take away the advantages of being successful.
I'm not saying to let them do whatever they want, because clearly there is a line where a business partnership becomes collusion. I don't know where that line is, but I think a simple zero rating deal falls well into the business partnership side.
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1.) corporate mergers (buying out the competition and becoming a monopoly is never cheap)
2.) Lobbying (to make #1 possible)
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Yes, but that finite limit is determined by the capacity that the ISPs build. It is practical to build capacity to deliver streaming TV to everyone. The ISPs who are also cable companies already do that in order to deliver their own digital content to customers' homes.
> claiming that the internet was never intended for
> downloading audio and video files
The electrical grid was never intended for anything but a few electric light bulbs.
The roads were never intended for the major trucking we have today which displaced rail shipping.
Telephone lines were never intended for modems. Etc, etc.
If I am within my bandwidth limits, what I use my packets for is none of the ISP's business.
The customers, NOT Netflix / Showtime / HBO etc are the ones who should be paying for the bandwidth they use. The video providers likewise pay for their use of bandwidth at their end, to their 'ISP' (if that term even applies to their connection).
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Re: Not sure I oppose zero rating
In my view, there are two key differences. The first, and easiest, difference is that offering discounted subscriptions is actually honest. Zero rating is a bit slimy. The second, and more important, is that offering discounted subscriptions doesn't encourage ISPs to degrade the internet service of people who don't want the subscriptions. Zero rating does. The idea is that ISPs should not be giving preference to any traffic based on who that traffic is coming from.
But, really, this zero rating nonsense is merely a symptom of the underlying disease: there needs to be a clear separation between ISPs and content providers. It's bad for everyone when the same company is doing both.
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Re: Re: Not sure I oppose zero rating
I don't really love the idea of zero rating, though as others have mentioned, I'd like to see the caps go away and make this moot rather than forbid zero rating. But I don't really understand why you think it's slimy?
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Re: Re: Not sure I oppose zero rating
I think of internet bandwidth like other utilities: electricity, gas, water. What if GE offered a line of appliances that let you use them as much as you wanted, and the gas, elec, and water used by them didn't show on your bill? Isn't that just smart marketing, and good for the consumer?
Of course first thing I'd do is turn them into a utility hub for my house, having them feed to all other devices and appliances. GE can subsidize my whole house :-)
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Re: Re: Re: Not sure I oppose zero rating
To belabor the road analogy: Imagine a city that decides to only do the bare maintenance on it's freeways in order to force people to use more toll roads (where they make money from tax dollar allocations as well as paying users instead of just the tax money) that are always kept in tip top shape. It's not like they are purposely going out and making potholes in the existing freeways though.
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Re: Re: Re: Not sure I oppose zero rating
Utility conpanies have done that sort of thing for decades. Like giving you a lower electricity rate if you let them install their electric heat pump as a replacement for your existing gas furnace, ... or their air conditioner unit, etc.
In theory, everyone should be paying the same KWH price of electricity coming out of a particular power plant, but in practice that's rarely the case. It can vary almost as much as the price of airline seats.
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http://avc.com/2014/01/vc-pitches-in-a-year-or-two/
You're basically injecting a network gatekeeper right in the middle of a relatively healthy ecosystem, where they're suddenly letting companies with the deepest pockets obtain priority marketing and other treatment over small companies. This automatically disadvantages startups, nonprofits, or other smaller ventures and unnecessarily distorts the entire playing field.
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FCC misses the entire point of Net Neutrality
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Only if people are trying to use more bandwidth than is available.
Although ISPs might not be as vehemently anti-P2P as they were 5 or 10 or 15 years ago, we'll see if that class of users will serve as the sacrificial lambs whenever network congestion becomes a problem.
Netflix is a bigger bandwidth issue than file sharing, and I expect streaming video will increase as a percentage of internet traffic, not decrease.
And it's a foregone conclusion that neither the FCC nor anyone else in the government will ever make a peep of protest if ISPs should again go on the warpath against P2P users and throttle them down -- 'network-neutrality' be damned.
Personally, I think throttling latency-insensitive traffic such as bittorrent and email a bit to favor things like VOIP and streaming video and audio is better than letting everything degrade evenly - as long as all senders and receivers are treated the same. The best thing would be if the network could support everything without any throttling or degradation of course.
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Re: Re: Re: Not sure I oppose zero rating
The bad things are good things that might have happened but now don't. Can't really prove such a thing to punish it, so we need to set up circumstances that allow those good things to actually happen. The good things being new services and companies having a chance to reach users, and zero rated apps make that a lot harder, because it introduces a huge barrier to entry.
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Because it's inherently dishonest. Instead of doing it the aboveboard way (discounting the cost of specific services), it's doing it the backhanded way (effectively raising the cost to everyone not using the specific services).
In this way, they can extract money from the people who aren't using their precious services to subsidize those who are. That's slimy.
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Re: Re: Re: Not sure I oppose zero rating
The rules that are being put in place only prohibit specific types of degradation. There are a lot of other types that remain perfectly acceptable by the rules.
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They are coming to pass.
I consider AT&T's sponsored data a "bad thing" and a horrible precedent in that it allows big companies to gain previously unobtainable leverage over smaller operators. And yet here we are with the FCC simply considering it a "creative" pricing model because it's just ambiguous enough to hide the anti-competitive intent below a layer of PR speak.
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Re: Re: Re: Not sure I oppose zero rating
Generally, a lot of the bad things aren't hypothetical at all -- they've been done. But there's also the underlying issue of corruption. Given the outrageous amount of influence these corporations have over our government, once they start engaging in unacceptable behavior it becomes almost impossible to make it stop.
Honestly, these sorts of solutions are far from ideal and have numerous problems. But our choice seems to be between these flawed solutions or allowing the rot to continue. Ideally, the thing to do is to fix the corruption problem -- but it's hard to see a path forward on that task that would be effective within the lifetime of myself, my children, or my grandchildren. In the meantime, we need to settle for flawed, stopgap solutions.
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All this time I've had sonic, thanks to its availability in my location.
And now I have yet another reason.
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While I don't like the effect this could have on the VC market, I don't think that banning zero rating deals is the right way to deal with it.
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I disagree with that. I call that the very definition of artificial scarcity.
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* replace with ISP if that's what we're talking about
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It always comes back to the point that Mike Masnick has made a million times - if there was real broadband competition, most of these problems would take care of themselves.
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But that's a natural consequence of a market economy. Zero rated apps are a feature of an uncompetitive market where each player controls access to huge groups of potential customers. Imagine if instead of four national cellular carriers, there were 30. How far would one of them get trying to do business this way when some of their competitors were instead running a state of the art network with high speeds and no caps, and thus no need for zero rated apps? They'd be out of business in a week.
We're not at the point of having strong competition in wireless or fixed broadband, but that doesn't mean we shouldn't do something to limit the problems this lack of competition causes until we can get there.
I don't think that banning zero rating deals is the right way to deal with it.
What do you think is the right way to allow zero rated apps without penalizing services that cannot afford to buy them? Or do you find that penalty acceptable?
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So making it more so makes any coherent sense?
Well you're in luck, because the FCC agrees with you. Unfortunately allowing preferred content providers through what are already arbitrary usage caps spits in the face of net neutrality all the same.
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The simple but impossible
Let the generators live or die by the market.
If not then charge back all those subsidies including the rights of way with interest changed using those lawyer fee tables. Would never happen but it's a nice little horrible dream.
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Re: The simple but impossible
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Compare to Railroads of 150yrs ago
A large part of the reason trust busting became so important/necessary on both sides of the aisle (i.e. T.R. Roosevelt, and Grover Cleveland) was because of the stranglehold the railroads had on interstate commerce.
The railroad would give favored rates to their friends or subsidiaries and make it next to impossible for competitors or individuals to compete.
For example a rancher would have to pay hypothetically $1 per head of cattle to transport them, but the large conglomerate would only have to pay $0.25 per head. This would practically force that rancher to sell his cattle to the conglomerate rather than try to sell them himself.
Often it was even more onerous than this with railroads literally refusing to ship the competitors products, or creating barriers so high as to have the same effect.
The end result was the Interstate Commerce Act of 1870.
The internet is the modern day telegraph, Post roads, railroad, etc.
Allowing a company in one area of business (Internet or railroad; especially an infrastructure business) to purposefully interfere with other businesses in another area (Ranchers, Entertainment companies, software providers, etc.) creates perverse incentives that harm the overall free market and consumers.
PS. Those who think the Federal gov't should have no role in governing the internet should consider that the Internet serves the same purpose as the old Post Roads/Office did when the US was founded, communication between people spread out throughout the nation and beyond.
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T-mobile already zero rates preferred music services on their plans. But if you wanted to stream music directly from your music library on your home computer, it gets counted against your 4G LTE usage cap. Both are music streams, different sources, treated differently. Once you listen to more than your 4G LTE cap from your home computer music stream, ALL of your remaining internet bandwidth for the rest of the month is degraded to 3G.
How long would you keep streaming music from home to your phone instead of paying to stream from one of their preferred music services? How would your music selection change if your ability to stream your independent music collection available only from your home computer was limited, but your ability to stream only top 100 musicians signed to a major record label on commercial services is not? Do you think that you could negotiate a zero rating for your home music stream with T-mobile, even if you could afford it?
This is not a hypothetical, it's happening now.
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I think we're all in agreement about that!
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Re: Re: Re: Re: Re: Re: Not sure I oppose zero rating
Any time you apply any regulation to a market, it's going to distort the market. Sometimes the benefit to society at large will outweigh the cost to those involved in the market, and sometimes not.
At the end of the day, we don't really care about net neutrality for its own sake, right? We care that we can all get an internet connection that functions as we expect it to. Making a bunch of rules about what ISPs can and can't do is one way to work towards that goal, but I'm really not convinced it's the best way.
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Also this sort of manipulation of who you can get large volumes of data from could damage the likes of Reddit.
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Unfortunately, as with most current laws, it is unevenly enforced, which is always the problem with the statement.
In a perfect society, all laws are evenly enforced (or not) and thus the Mayor, the police, the Senator, and the President all feel the pain of bad laws along with the 'little people' they serve. Unfortunately, most laws are written with exemptions and exceptions, meaning that the only people who feel the effects of a bad law are the once most sensitive to the effects of the bad law (the poor, the marginalized, etc.) Since those people don't have much say in the matter, enforcing the law does little to repeal it (although, with John Oliver and Jon Stewart, it certainly gives them good material for their shows.)
Certainly, the FCC taking a hard line stance of enforcing caps on everyone or no one would be ideal, but given the current stupidity from the ISPs, suing the FCC even when the FCC gave them all the exceptions they need and they've already admitted that the rules won't matter much, I suspect this would just result in more lawsuits and more of the same.
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In a tautological sense, yes. But good regulation improves competition, information balance, etc. Leaving markets entirely to themselves doesn't turn out well - and it often doesn't turn out to be a free market.
Making a bunch of rules about what ISPs can and can't do is one way to work towards that goal, but I'm really not convinced it's the best way.
No, it isn't the best way, but the best way isn't available right now, so we need to do other things. This is one of the things that is necessary IMO in lieu of the ideal solution.
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Bill for actual bandwidth
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Re: Bill for actual bandwidth
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My Cell provider reduces my access or bandwidth after I exceed a certain number of GB but this has nothing to do with how much bandwidth I am using only an arbitrary amount of TRANSFER which again takes less bandwidth the more bandwidth I have.
Cable around here layed multi hundred bundles of fibre about 10 years ago, it is interfaced with the local exchange over 10 Gb per port, the cost is all capital marginal cost is almost zero around 80-90$ @98th percentile last time I knew and that was around 2003
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Re: The simple but impossible
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I had wondered for years what was meant by "free market." Now I've learned that "those involved" are the people meant to be free, and that society at large is not included in this. And there I was, silly me, believing that DEMAND was every bit as important as SUPPLY!
Seriously, though, are we not ALL "involved" in the market, either as buyers of goods and services or sellers of those things? And aren't we all a part of society at large?
For the market to be free, all protectionist barriers need to be removed so competition can flourish. That means clamping down on anti-competitive practices and gouging instead of hoping that customers will finally choose "nothing" instead of bad service to force a change in company policy.
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Also, I stream music all the time in my car and I have never come close to even 1 GB on Sprint a month.
So, while I agree that the T-Mobile thing sets a bad precedent that can be abused in the future, I don't agree that it is bad right now.
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It's not the ideal way, but I honestly can't see any other available option. Do you? I'd love to hear about alternatives.
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Re: Not sure I oppose zero rating
In short, either data needs to be uncapped or the cap needs to apply to all data, regardless of source. To do otherwise leads to a balkanized, inefficient, and unfair market.
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