The Mere Threat Of Google Fiber Has Time Warner Cable Offering Speeds Six Times Faster At The Same Price

from the behold-the-magic-competition-fairy dept

Tue, Apr 14th 2015 6:22am — Karl Bode

Like so many other incumbent ISPs, Time Warner Cable has grown all-too comfortable with the lack of broadband competition it enjoys across most of its territory. Some markets are worse than others, usually not-coincidentally directly tied to the level of regulatory capture in a region. In the Carolinas, the company has worked tirelessly to protect its regional monopoly and duopoly, passing a bill in North Carolina (on the fourth try) preventing towns and cities from improving regional broadband. Company execs have also downplayed the rise of gigabit broadband, proudly informing users they don't really want faster, cheaper services.

Now Time Warner Cable is facing the worst-case scenario for a government-pampered duopolist. One, the FCC has moved to pre-empt Time Warner Cable's protectionist law in North Carolina, arguing it hinders the deployment of broadband services in a reasonable and timely basis. Two, Google Fiber recently announced it will be expanding $70, gigabit services (you know, the ones users don't need or want) into Raleigh, Durham and Charlotte sometime in the next year. The one-two punch of regulators thinking independently and increased competition has to be a nightmarish hellscape for company executives.

Time Warner Cable has of course responded by announcing it is increasing speeds in Charlotte and Raleigh six fold (to 300 Mbps) at no additional charge sometime this summer:

"Starting this week, customers will receive communications from TWC outlining the first phase of the project as the company begins the process of creating a 100% digital network..."With ‘TWC Maxx,’ we’re essentially reinventing the TWC experience,” said Darrel Hegar, regional vice president of operations, Time Warner Cable. “We will boost Internet speeds for customers up to six times faster, add to our robust TWC WiFi, dramatically improve the TV product and set a high bar in our industry for differentiated, exceptional customer service."

That's on the heels of an AT&T announcement that it would be offering its own $70, gigabit service in parts of North Carolina (it's $110 or more in non Google Fiber markets). Funny how this whole competition thing works, huh? Granted the whole concept of responding to price competition is new to some of these folks, so there's obviously some initial kinks to work out as these companies figure out what the concept means.

For example, Time Warner Cable's 300 Mbps down, 20 Mbps up tier will run you $65 promotional, $108 regular price -- notably slower and more expensive than Google Fiber's symmetrical 1 Gbps, $70 a month offering. Similarly, AT&T's service is very selectively deployed (mostly high-end developments) and the company is only willing to match Google Fiber's price point if you agree to deep packet inspection snoopvertising. Meanwhile, while Google Fiber pricing is generally straightforward, both AT&T and Time Warner Cable still employ a wide variety of obnoxious fees to drive up the advertised price post sale.

That's of course the best part about real broadband competition. You actually have a choice, and can respond to slow speeds, abysmal customer service, net neutrality violations and other shenanigans by voting with your wallet. The downside? Google Fiber's only available in a handful of markets, hopefully putting the onus on other companies to follow Google Fiber's lead and start lighting a fire under the posterior of a broadband industry that's just screaming for some disruption.

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Filed Under: competition, google fiber, innovation, north carolina, speeds
Companies: google, time warner cable

33 Comments

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Pragmatic, 14 Apr 2015 @ 6:25am

This is what a more fair, more open market looks like, people. Let's add a few more competitors to the mix and see what happens, shall we?
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Violynne (profile), 14 Apr 2015 @ 6:50am

I can't wait for the forthcoming advertisement:

"Time Warner Cable give you 6x the speed of Google fiber if you allow us to bang your wife, sell your kidneys, and spy on your internet traffic for $50 a month or an alternative fee of $200 a day without the above restrictions.
Minimum lifetime + 70 years contract required."
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Karl Bode (profile), 14 Apr 2015 @ 6:53am

Re:
Easier said than done after thirty years of regulatory capture for telco and cable. Entry barrier is absurdly steep.
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Anonymous Coward, 14 Apr 2015 @ 6:53am

Nice to see the monopolists sitting on a fire for once.
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avideogameplayer, 14 Apr 2015 @ 7:03am

All this is bait and switch tactics to try and get Google out...
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Geno0wl (profile), 14 Apr 2015 @ 7:06am

Cincinnati
Here in Cincinnati there is a local telco called Cincinnati Bell
http://www.cincinnatibell.com/internet/
recently they started offering 1 Gbps Fiber for $70 a month!
Suddenly TWC in our area started blasting the TV with 100 Mbps ads constantly for a reasonable price, even though as little as a couple years ago they wouldn't even offer 30 megs for a comparable price.
Funny how competition works.
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Pragmatic, 14 Apr 2015 @ 7:16am

Re: Re:
You're right, which is why getting even one competitor in there was a freakin' miracle.
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Spaceman Spiff (profile), 14 Apr 2015 @ 7:20am

Competition, indeed!
I recently got a call from AT&T (I have business U-verse internet), offering to "upgrade" my U-verse from 25mbps to 45mbps, at "no cost". After some digging and questioning of the rep who called me, I find that my $80 monthly internet bill will go to $145 - "no cost" indeed! What a bunch of dishonest, disgusting, liars!
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Cdaragorn (profile), 14 Apr 2015 @ 7:26am

I'm in an area close to one where Google Fiber has come in. While I can't get Google's offering yet (I'm still holding out hope :) ), my Comcast speeds have magically increased to 5x what they were when we first moved here.

We originally paid for 12Mbps. We've recently started getting 60. And no, our price hasn't changed at all. It's been funny watching this happen, honestly.
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MO'B (profile), 14 Apr 2015 @ 7:27am

Snoopvertising
If there is something positive to come out of this it's the high quaility terms like "snoopvertising" we're adding to the English language!
It's not quite "Internet Fuckery" but it's right up there!

Well done Karl!
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scatman (profile), 14 Apr 2015 @ 7:32am

how many times must I say it
competition is the only fix for the local ISP monopolies
BOYCOTT OR BEND OVER
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Anonymous Coward, 14 Apr 2015 @ 7:33am

Re:
Perhaps call them to make sure you're not on some "introductory" rate for that magical speed increase...
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Anonymous Coward, 14 Apr 2015 @ 8:00am

Time-Warner offers 300 Mbps service! 100% of their customers on this tier declare they are satisfied with that level of service. They even have promotional pictures taken with both home owners!
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Anonymous Coward, 14 Apr 2015 @ 8:11am

Classic monopoly behavior
Examples:

Upstart wants to build a new undersea cable. Monopoly stomps on new cable with 1-2 additional cables. Everyone loses money, but monopoly can afford to lose more to smother upstart in the crib.

Russia wanted to bypass the de Beers diamond monopoly in the 1970's. de Beers dropped the price of diamonds for years until the Russians gave up & joined de Beers. de Beers has a 10+ year's supply of diamons that it can dump onto the market to kill anyone who tries to bypass them.
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Anonymous Coward, 14 Apr 2015 @ 8:12am

I wonder if they'll still throttle Netflix, though.

My guess? Yes.
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PRMan, 14 Apr 2015 @ 8:13am

Re:
I had it but they said I needed a modem upgrade to get it. I dropped down to the new lower-priced 50Mpbs tier instead and saved $30/month, since I've never used more than 40 that I can tell.

But Google Fiber is nowhere in sight (Orange County, CA) and yet they offer 300 to anyone who wants it for $75/month.

I know it wrecks the story, but this ISN'T only a reaction to Google Fiber. Time Warner constantly and consistently upgrades their equipment to higher levels of service.
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New Mexico Mark, 14 Apr 2015 @ 8:14am

Re: Competition, indeed!
Ingrate! It would have been no cost to you for the sales rep to click a couple of buttons on their console to activate the new "service", regardless of subsequent charges. You should have been deeply thankful for that (and for the fact they didn't charge you for the sales call).
/s

I got a call from TWC recently offering me a TV bundle with my Internet service. I got to use my favorite (slowly, and with great seriousness) "I don't believe in X" response. It is always fun to hear a sales reps squirm as they try to deal with that one.

She was actually pretty quick on her feet and started talking about all the fun shows I could be watching, to which I responded that I was on my way to go scuba diving (technically a scuba lesson, but close enough), and that I also hike, spend quality time with my family, backpack, take interesting courses, swim, kayak, teach outdoor skills, and generally enjoy life. Why would I aspire to become a couch potato? She eventually agreed that what I was doing sounded a lot more fun than watching TV. Hope her supervisor wasn't listening in on the call. Agreeing that watching lots of TV isn't much of a life is a hangin' offense in cableland.
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Anonymous Coward, 14 Apr 2015 @ 8:16am

but as usual, Congress just sees this as TWC being generous, rather than it crapping itself because of real competition being in play! if they were only interested in doing what they can, representing their people rather than worrying about how they can feather their own nests, congress encouraging competition would then see some amazing changes take place in the USA and it could/should be with all industries, not just broadband!
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PRMan, 14 Apr 2015 @ 8:16am

Re:
I never noticed Netflix being throttled (I used to have bad problems with YouTube until I changed my DNS to Google), but Netflix signed a deal with them anyway when they signed one with Comcast.

I have zero problems with Netflix on Time Warner.

(Hey, now that I mention it, it may ALSO be because I changed my DNS to Google.)
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Anonymous Coward, 14 Apr 2015 @ 8:21am

Cable companies also have zero competition because there are places in America where there are no landlines in major cities. No dial-up and NO DSL means the cable company is your only option.
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Anonymous Coward, 14 Apr 2015 @ 8:29am

The other fees that cable companies charge include modem rental, plus cable internet service is subject to local taxes. Even if Congress ever re-authorizes the Internet Tax Freedom Act, cable internet is still subject to local utility taxes.

Just the local taxes alone on Comcast business class here drives the bill from about $84 (counting modem rental)to about $110.
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WDS (profile), 14 Apr 2015 @ 9:16am

Re: Headline confusion
While the headline can be read different ways, Time Warner is increasing to 6X their old speeds for the same price they were charging. They are not going to 6X google fiber speed for the price that Google is charging.
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Shmerl, 14 Apr 2015 @ 9:26am

Re:
Are local taxes on the Internet state dependent? In some places they are surely absent.
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John Fenderson (profile), 14 Apr 2015 @ 9:28am

Re: Re:
They aren't really on the internet, they're on cable services. However, yes, whether or not there are local taxes, and how much they are, is dependent on the locality. Not just the state -- counties and cities may assess their own local taxes.
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Shmerl, 14 Apr 2015 @ 9:38am

Re: Re: Re:
What exactly are "cable services"? Simply the fact that cables are pulled to that location? Since for the end user it can be just Internet as a service (if there are no TV and phone in the plan).
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Anonymous Coward, 14 Apr 2015 @ 9:40am

Can we please start publicly and unabashedly acknowledging how stupid asymmetric Internet access is? Lack of upstream speed is as big a problem as lack of downstream speed.
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John Fenderson (profile), 14 Apr 2015 @ 9:44am

Re: Re: Re: Re:
Yes.
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Archillies, 14 Apr 2015 @ 9:46am

Re: Re:
In this case it is about the merger approvals not going very well. TWC is tring to show how happy thier user base is probably....
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Archillies, 14 Apr 2015 @ 10:28am

Re: Upstream
I agree upstream is important. The effort by ISP companies to limit the upstream is totally about forcing people who want to serve data into buisness accounts.

A personal web site is unbearably slow at 1 meg up of DSL. Remote service is possible but barely.

A casual minecraft server will overwhelm most non-commercial cable (much less DSL)circuits with just two or three users. I guess no body has more then three friends that they want to share things with....

Only socially unskilled 16 year olds in dark basements would need or want a decent upstream right?
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Anonymous Coward, 14 Apr 2015 @ 11:40am

They did this in san antonio as well.
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RD, 14 Apr 2015 @ 3:06pm

Re: Re:
"I know it wrecks the story, but this ISN'T only a reaction to Google Fiber. Time Warner constantly and consistently upgrades their equipment to higher levels of service."

Look man, TW isn't *as* bad as Comcast, sure, but we are talking a matter of degrees here, not the night/day difference between all of them and what Google
Fiber is doing. It IS a reaction to Google Fiber, as in throwing a bone in the hopes of being able to keep Google at bay and out of those markets for as long as possible.
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Craig (profile), 14 Apr 2015 @ 4:59pm

This happened in Austin too
TW did this same thing when Google announced fiber in Austin TX.

Their 30/5 plan which I had got upgraded to 200/20 (with a new router) for the same price.

Now, standard price for the 200/20 tier here is ~$80 per month (though you can call and negotiate it down it to like $54).

However, once Google Fiber becomes available I'll still switch instantly because:

TW: 200/20 for ~$80 a month
GF: 1000/1000 for ~$70 a month

That's 5x the download and 50x the upload speed. If they are really serious about staying competitive from a speed perspective they're going to have to do more catch up.
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Anonymous Coward, 15 Apr 2015 @ 7:24am

Re: Re:
That sounds like the same reason all the people worth voting for are hidden in the hopelessly underfunded third parties.
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