Lionsgate Sues TD Ameritrade For Seven Figures Over Lame Reference To A Dirty Dancing Line

from the cha-cha-cha dept

Mon, Jul 6th 2015 3:52pm — Timothy Geigner

Lionsgate Studios, as you may remember, was last seen absolutely losing its mind over the leak of Expendables 3, which [insert snarky comment about movie quality here]. The studio's reaction to the leak was to peel off a massive lawsuit, get a restraining order, and go takedown crazy. Between those actions and the studio's willingness to go the DMCA and/or legal route in silencing a documentary about The Pirate Bay, not to mention a video that the Copyright Office itself used as an example of Fair Use, it's clear that Lionsgate doesn't mind firing off legal shots at questionable targets.

And, in case you thought this trend had somehow abated, it hasn't. The latest example is Lionsgate apparently suing TD Ameritrade for trademark violation after the latter had included in one of its advertisements the line, "Nobody puts your old 401(k) in the corner." You can see the commercial here, but essentially: a guy holds up his piggy bank in a manner similar to the dance moves from the movie.

Yeah, it's an imperfect reference to a line from Dirty Dancing, "Nobody puts Baby in a corner." Lionsgate apparently owns the rights to that movie. The studio has also apparently filed for trademark on the line for items such as books, clothing and household items. None of those categories appears to include financial services, but that hasn't stopped Lionsgate from demanding a ton of money for the use in the now-discontinued commercial.

A letter sent by Lionsgate on April 2 is said to have demanded that TD America cease the advertisement and pay Lionsgate a seven figure amount to settle its claim. (Besides trademark, the film studio is said to have "alluded" to copyright as well.). In an action filed on Friday in New York federal court seeking declaratory relief, TD America and its marketing agency Havas Worldwide say they wish "to put to rest the baseless, overreaching claims asserted by Lionsgate."

The plaintiffs say there's no evidence that anyone was confused while the advertisement ran for a seven-month period. They add they have no plans to use the ad in the future.

And so TD Ameritrade is seeking relief via the court to basically swat Lionsgate off its back, like some kind of seven-figure-sucking mosquito. Not all use requires permission, after all, and a trademark case involving trademarks that have been applied for areas in which the use doesn't occur doesn't seem like great legal footing from Lionsgate's standpoint. Instead it comes across as a pure moneygrab, attempting to extract cash for the use of a line from a movie released in the 80's that no reasonable person had any possible chance of being confused by. If the studio wants to actually build a case around the idea that the public is really stupid, let it try, but I expect it to back down instead.

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Filed Under: advertising, baby in a corner, trademark
Companies: lionsgate, td ameritrade

19 Comments

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dfed (profile), 6 Jul 2015 @ 4:22pm

Apparently someone actually did put baby in the corner: Lionsgate.
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radarmonkey (profile), 6 Jul 2015 @ 4:25pm

Why?
Why are movie studios actively driving me away from wanting to give them my money? It is asshat moves like this that make me want to go out of my way so they don't see a dime.
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- JoeCool (profile), 6 Jul 2015 @ 4:39pm
  
  Re: Why?
  That's easy to answer - they've been taken over by lawyers. Said lawyers tell the execs that every last penny must be squeezed from their property, and they're just the people to get them that money (in court). When a company gets taken over by lawyers, it's invariably time to sell whatever stock you have in that company.
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  - jupiterkansas (profile), 6 Jul 2015 @ 4:55pm
    
    Re: Re: Why?
    Lawyers and marketers. The marketers tell the studios which movies to make, and the lawyers tie up the IP as much as legally possible. The "artists" just do what they're told.
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  - Anonymous Coward, 6 Jul 2015 @ 4:55pm
    
    Re: Re: Why?
    It's not just lawyers, but also includes those people who have an MBA, a degree in how to run a business without having any clue as to what the business does.
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  - Anonymous Coward, 6 Jul 2015 @ 4:59pm
    
    Re: Re: Why?
    A long time ago, I listened to a gentleman about the principles to running a business.
    
    Rule 1. Have high quality advisors to help you run business. Listen to their advice.
    
    Rule 2. Ignore high quality advisors when they intrude upon your vision for business with advice that is contrary to your vision. Advisors are competent in their areas but not in any area outside of their specialities. Accountants and lawyers should NEVER but put in charge of the business, they will destroy it.
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- That One Guy (profile), 6 Jul 2015 @ 8:00pm
  
  Re: Why?
  Better question: Why are you not already doing that?
  
  I mean, sleazy moves like this are hardly new for the major studios and labels, so why would you even consider giving them any of your money anyway at this point? Forget them, forget the crap they push out, and spend your money on people and companies that deserve it.
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- Anonymous Coward, 7 Jul 2015 @ 12:25am
  
  Re: Why?
  they don't want you to give them the amount you want to. They want to force the consumer to give them all the money the company wants for as little product in return.
  
  Essentially you pay us for nothing or we sue you would be their ideal world
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- Anonymous Coward, 7 Jul 2015 @ 9:24am
  
  Re: Why?
  Why are movie studios actively driving me away from wanting to give them my money?
  Have you actually stopped giving it, though? They're been antagonizing people for, what, 15 years now? And their profits are higher than ever.
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Mark Wing, 6 Jul 2015 @ 5:01pm

It's ironic that Dirty Dancing is one of the few movies worse than Expendables 3.
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Cvnk (profile), 6 Jul 2015 @ 8:11pm

Stop remembering that old movie of ours that no one would ever think about without frequent references to it!
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Sheogorath (profile), 7 Jul 2015 @ 12:22am

Me: This battle's so good I almost peed my pants!
Slightly deaf old lady: Excuse me, dear?
Edward Lewis: He said he liked it better than The Pirates of Penzance.
I know, I know. Completely different movie. But at least I got a pirate reference in there. P)
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yankinwaoz (profile), 7 Jul 2015 @ 12:35am

Trademark? Seriously?
They sued over trademark?

Don't trademarks have to be registered? Did they register "No one puts baby in the corner" as a trademark? If so, the how? What product do they trade under that name?

I could see this as a COPYRIGHT infringement suit. They own the copyright to the movie. But I feel that this fair usage of copyrighted material since it is a creative derivative.
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- Pragmatic, 7 Jul 2015 @ 5:16am
  
  Re: Trademark? Seriously?
  https://en.wikipedia.org/wiki/Trademark
  
  The United States, Canada and other countries also recognize common law trademark rights, which means action can be taken to protect an unregistered trademark if it is in use. Still common law trademarks offer the holder in general less legal protection than registered trademarks.
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G Thompson (profile), 7 Jul 2015 @ 12:47am

April 2nd
There's probably a good reason why they didn't send the first letter a day earlier.. It's probably due to the nature of the bullshit of the letter and things associated with that date, but who knows
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Anonymous Coward, 7 Jul 2015 @ 5:18am

What would happen?
If Ameritrade retaliated by dropping the investment portfolios of all the Lionsgate employees and stopped trading in Lionsgate investments?
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Anonymous Coward, 7 Jul 2015 @ 6:35am

There is one way this world could stop all the stupid lawsuits but you guys won't like it. We have to get rid of all money, and move to a resource based economy. Then all the blood sucking lawyers and bankers, well they would be out of a job and well we could put them to work on a farm or digging ditches or whatever you think they are capable of, most likely sewer repair men.
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- nasch (profile), 8 Jul 2015 @ 11:38am
  
  Re:
  There is one way this world could stop all the stupid lawsuits but you guys won't like it. We have to get rid of all money, and move to a resource based economy.
  
  Go back to barter? You're right, I don't like it. :-)
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Monday (profile), 7 Jul 2015 @ 7:10am

What???
Never saw the movie. Pretty much everything I learned about any Patrick Swayze movies I got from 'Family Guy'.

I watched ~20 minutes of 'Roadhouse' and hit the bricks.

I've been 'sent to a corner' and that's the only inference I ever got from the TD ad I saw maybe three times.

This is just a busted ass bunch of Lawyers and Accountants driving Lionsgate (see Anonymous Coward upstairs), and it's kinda funny 'cuz they'll get burned I'm sure...

Cheers.
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