Come See How Excited Everyone Is For The Latest UK Educational 'Don't Pirate' Campaign
from the sooooooo-excited dept
If you drop the search term "educational campaign" into the Techdirt search field, it's crazy how many story links pop up. When it comes to educating the public, particularly the youth, about how super-important copyright is and how goddamned terrible pirating is, the effort appears to have been going on for forty years or so. Given how every indication from our pro-copyright friends and the entertainment industries have been of the "sky is falling" variety, I would have thought that there would be some acknowledgment that the whole educational campaign thing didn't work. Or maybe that the lesson plan sucked. Some kind of recognition of failure.
If that's the case, you sure wouldn't know it hearing how pants-crappingly excited everyone over in the UK is for yet another round of educational nonsense coming from the entertainment industry.
The education programme will target 16-24 year-olds, their parents, those responsible for household internet connections, as well as others who influence young people’s attitudes to accessing content. To capture the attention of these audiences, public relations firm Weber Shandwick will lead an integrated consumer, corporate and social PR campaign, with activities scheduled to start later this summer. Creative Content UK is working with Atomic London on advertising creative. Media planning and buying will be directed by ZenithOptimedia.In other words, the public is footing part of the bill for letting the entertainment industries and ISPs tell them how great their products are and how horrible the bill-footing public is because piracy exists. And it will come from such organic methods like hiring PR and advertising firms. How could this possibly fail?
The campaign is part of the Creative Content UK initiative, a ground-breaking partnership between content creators and Internet Service Providers (ISPs), together with an education campaign part-funded by the government, aimed at helping reduce online copyright infringement.
Well, probably the same way that the RIAA's educational campaign failed. And the one that was done in Sweden failed. And the USPTO's educational campaigns, too. They fail because they're almost universally inaccurate and misleading propaganda hits that fail to connect with children far too savvy to fall for scare-tactics. Meanwhile, innovation stalls because the entertainment industry is busy reaping failure with the K-12 crowd.
But, still, that excitement.
Janis Thomas, Education Project Manager, Creative Content UK, said: “We are delighted to have three highly-experienced agencies on board to help us create disruptive and engaging multi-media campaigns that will connect with the aspirations of young people. This behaviour change initiative is vital to the success of the sector and will ensure that we can continue innovating and taking risks on new artists and ideas. We aim to inspire individuals to make a personal commitment to the future of the UK creative industries and to the creation of music, film, games and other entertainment, which they love so much.”You just have to beat the buzzwords off with a stick, don't you? Kids aren't going to fall for this crap any more than they fell for the over-the-top anti-marijuana videos they showed my parents. But, hey, keep beating that dead horse if you want. Just keep it down; some of us are innovating over here.
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Actually, this will work..
The result will not be what they expect; but it will work incredibly well. All these folks will be inspired to go out and do it ON THEIR OWN WITHOUT THE MIDDLEMEN.
And it will be hilarious to watch it happen.
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Oh well back to the bay.
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https://www.youtube.com/watch?v=15SwF_Ww4dw
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Apparently they have lost because there are no new ideas coming from these "professionals".
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Right on. I suspect this person doesn't actually have a clue what "disruptive" means, but has heard it used a lot to describe exciting new Silicon Valley startups, so figured it probably means exciting and new.
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Now, that's some out-of-the-box thinking! How can we apply that to growth hacking our smarketing and viral advertainment advocacy?
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I'd like to say that's from Dilbert but I've got this horrible feeling it's one of mine...
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https://www.youtube.com/watch?v=ALZZx1xmAzg
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At least they didn't keep the other half of that campaign going though - "knock-off Nigel" (https://www.youtube.com/watch?v=4TbqBPmInjQ) - yikes.
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What crap! Useless as telling meth addicts to stop.
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Sad.
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Well, I do feel sorry for the children, they are still victims in this.
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Not quite sure what your comment is aimed at but I'll cover the 2 likely suspects.
1) Europe did not vote for the fallout of the american housing market. Nor did they as a whole or even a majority vote on any of the current situations (ie it's pretty much only the Germans and the Greeks who have a say in current goings on.)
2) This initiative is only partially funded by the elected government, mostly its from your *AA suspects.
So yeah not really any citizens fault.
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So I think this was just someone capitalizing on chance to use that on some Euro-folks for a change as often as it tends to be used on US.
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Because "change the behaviour of my customers" has always been a great business plan.
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It's cool though, we will just continue to waste untold billions of dollars desperately holding on to archaic business models to lock all that creativity back up and make sure the people responsible for it barely see any profits. Good job team! Glad we got 3 'successful' marketing teams in on this one.
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How much does it cost to stuff a genie back into a bottle?
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Response to: Anonymous Coward on Jul 16th, 2015 @ 10:55am
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I know it's the UK "over there"
Compared to the Banksters. A criminal should only PAY a $1.50 fine for stealing a 150 HUNDRED AND FIFTY thousand dollars. (non-violent e.g. no harmed people)
I AM THE END OF YOUR TREASON ONE WAY OR THE OTHER
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let'em be
ciao...
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It's like a violent husband saying "you made me do this".
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To where eventually the kids just politely nod to their fuckwittery. "Turn my parents in for smoking a joint, uh huh." "Downloading a movie supports terrorism, uh huh." and they call it a success because everyone is half-nodding. They're trying to brainwash the kids but kids are not stupid. This kind of awesome education campaign just makes them more apathetic than they already are.
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I grew up to learn that most of what I was taught in school was propaganda...
Learning the truth behind such matters and feeling wittingly betrayed by my respective authorities (parents, teachers, administrators, businesses) is something that's defined much of my attitude as an adult.
I'm a single (and probably singular) example but the 90s and aughts kids are becoming even more cynical sooner than I did. If what they want is another generation of cynics that expect big government and big media and big corporations to just lie at them...well, they seem to be on the right track.
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CONDITIONING Campaign
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On behalf of corporations
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I love the smell of conditioning in the morning.........afternoon, evening..........and night
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