Comcast Lobbyist Admits It Helped Create Netflix By Refusing To Compete On Price
from the own-worst-enemy dept
Top Comcast Lobbyist (sorry, Chief Diversity Officer) David Cohen was a one-man disinformation firestorm during Comcast's doomed acquisition of Time Warner Cable. Cohen has a nasty habit of spearheading greasy practices -- like paying minority groups to parrot bad public policy positions to create the illusion of diverse support -- then pretending to be outraged when these connections were highlighted. Cohen also amusingly declared that those opposed to the company's merger ambitions were ignorant and unreasonable, without a single supportable fact to be shared among them.That's why it was pretty interesting to watch such a master of spin candidly acknowledge that Comcast has only itself to blame for Netflix's rise as an Internet video powerhouse. Calling Netflix the company's "ultimate frenemy" at a recent telecom conference, Cohen admitted that streaming services like Netflix were a self-inflicted gunshot wound, created in large part because the cable ecosystem charges way too much money for its services:
"While Cohen sees Netflix as a complement to Comcast’s cable offering, he acknowledges that streaming services, especially those that offer slimmer video packages like Sling TV and Sony PlayStation Vue, could potentially be more attractive to price-conscious consumers. "Part of this is a self-inflicted wound," Cohen said. “We have made video too expensive."A cable or broadcast executive admitting they've refused to compete on price is a rare animal indeed, and even more rare from a legendary obfuscationist like Cohen. Normally, Comcast has downplayed their slow quarterly hemorrhaging of video subscribers, while Netflix, in contrast, added 3.3 million subscribers last quarter alone. Like most cable execs, the folks at Comcast are so used to a pampered duopoly, they see price competition as a vile alien abomination, justified in part by the millions of consumers that continue to pay an arm and a leg for bloated, over-priced lineups of unwatched channels.
These executives also honestly believe their inflexible legacy empires are able to out-innovate price competition by releasing abysmal "me too" products. Products like Comcast's recently launched and widely-ridiculed "Stream" platform, which is laden with so many caveats as to make it largely irrelevant in full competitive context.
Of course Cohen also got to the modern meat of the issue, reminding attendees at one point that no matter how large Netflix gets, it still needs to come through Comcast to get to its customers:
"Cohen added while some fear that more Netflix customers means less cable customers, he reminded the audience that reliable broadband is a crucial element of the streaming service. “Remember, you can’t get Netflix without broadband service,” Cohen said. “Those are 3 million customers of our broadband service."And that's the rub. At the end of the day, Comcast still intends to grab its pound of flesh one way or the other, whether that's by forcing Netflix to pay direct interconnection fees, or by slowly expanding the company's usage cap and overage fee trials and hoping nobody notices. Either way, Comcast will continue to do absolutely everything in its power to avoid having to compete on price for as long as humanly possible. But as they say, admitting you have a problem is the first step to recovery.
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Filed Under: cable, competition, david cohen, price, streaming, tv
Companies: comcast, netflix
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More than a pound
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In fact, Netflix was a bit ahead of the game and are now reaping the rewards.
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I read that as a veiled threat: it's OUR broadband, Netflix will have to play by OUR rules.
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12 steps
While we're waiting for Comcrash to complete their Greedy Aholes Anonymous program, there are, fortunately for some of us, alternatives to Comcrash. For those stuck in the "Provider X is the only game in town" situations, prepare to feel the full force of the desperate greed.
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overages and unlimited usage.
The only reason comcast uses caps and overage fees is so they can make more profit. they are increasing prices of packages as much as they can and ignoring competition, but eventually competition is going to catch up, consumers are going to demand a better more stable and unlimited package and refuse to pay £200 for a package where they will be paying overage fees with a few hours of the first day of a billing cycle.
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Please disregard Mr. Cohens previous reckless comment.
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Comcast can do what it usually does of offering a PPV at a cut rate for internet customers but I can tell you now, I don't want PPV. Not today, not tomorrow, not next week. I'm tired of the entire broadcast spectrum using programs as the excuse to show commercials. Commercials that should be paying the bills rather than seeing the public gouged twice.
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