Wall Street Suddenly Wakes Up To Cord Cutting
from the good-morning-sunshine dept
Most of the cable and broadcast industry's cord cutting denial is aimed at investors, who -- if you've yet to realize -- may not always have the firmest understanding of the technology they're investing in. While many investors have been buying the cable industry's argument that cord cutting either doesn't exist or is only something done by losers and nobodies, the recent sharp decline in ESPN viewership appears to have finally woken the investment community from its adorable slumber.As we recently noted, ESPN has lost 7.2 million viewers in the last four years, and a little more than three million in the last year. Since ESPN is annoyingly force-bundled with most basic cable subscriptions a lot of these users are cord cutters. Many more are being lured away by the new realm of "skinny" cable options that may not include ESPN -- options ESPN has been suing to stop to "protect innovation." ESPN is stuck in legacy industry purgatory: offer a standalone streaming service and accelerate cord cutting -- or refuse to offer a standalone streaming service -- and accelerate cord cutting. Either way, the train has left the station.
When Disney earnings last week indicated ESPN's fortunes are getting worse, investors in all of the major cable and broadcast companies suddenly became notably nervous as they collectively realized ESPN is no longer the untouchable television juggernaut it wanted everyone to believe it is:
"In the old days — basically, up until a month ago — most people in the video world assumed ESPN was untouchable. It commanded the biggest subscriber fees from traditional pay TV providers, and even if you imagined that one day people would start buying TV over the Internet from people like Apple, it seemed as though it would do just fine in that scenario, too."And ESPN's been one of the more solid performers. Children's programming has been absolutely demolished by services like Netflix. Investors and cable executives have tried to argue that they can make up for cord cutters and ratings drops by endlessly raising subscriber TV rates, though they'd quietly been warned for years that this wasn't a winning long-term strategy. The ugly truth is that cable and broadcast is going to have to compete on price if it wants to adapt to the internet video revolution, and that's a message that's hard to hear when your head is planted squarely in the sand.
Just wait until Wall Street realizes (perhaps in 2018?) that there are tens of millions of young Americans who've never signed up for a cable subscription and have no intention of ever doing so.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: cord cutting, espn, internet, streaming, wall street
Companies: disney
Reader Comments
Subscribe: RSS
View by: Time | Thread
Or when they realize that tens of millions of young Americans would rather invest money directly via crowdfunding rather than purchasing stock on Wall Street.
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Re: Re: Re:
[ link to this | view in chronology ]
Ththey find themselves where the music industry once did
Every action brings reaction, now its adapt or die.
[ link to this | view in chronology ]
Their apathy is bringing about their own demise
[ link to this | view in chronology ]
Re: Their apathy is bringing about their own demise
[ link to this | view in chronology ]
Re: Their apathy is bringing about their own demise
[ link to this | view in chronology ]
Re: Their apathy is bringing about their own demise
[ link to this | view in chronology ]
Young people only?
[ link to this | view in chronology ]
Young people only?
[ link to this | view in chronology ]
Cut/Uncut
I cut the cord for a year and didn't miss it. I even live in an area where I don't get (much) broadcast. (In a major city, but in a reception black hole.) I still need internet, but I got all the TV I cared to see through my Roku. Any live events I really wanted I was able to stream live on my laptop.
I recently moved and had to change providers, so I got a bundle at an introductory price, not much more than they would have charged me for internet alone. So I took it. I've watched almost nothing live. I did "catch up" on a show after weeks after it started. I think I could have done that without the TV package, too. So when my special offer expires and they try to double my rates it's going to be hard to justify the higher price.
[ link to this | view in chronology ]
Seniors - Baby Boomers
If Sling (Dish offering) could offer "speciality" channels (minus ESPN) for $1 a per channel you pick, it would take off must faster/higher. I don't like their current offering.
I have an HP Stream 200-010 Mini Desktop that goes for $178 (at amazon); a Windows 10 PC that can view any source from the internet that a regular PC can. Small form factor with HDMI & Display Port outputs with wireless & Ethernet ports.
In between that and Netflix DVD service, I can watch everything I want (but a year later for the DVDs to be released).
Savings: Over $1,000 per year...
[ link to this | view in chronology ]
ESPN Programing
[ link to this | view in chronology ]
basic entertainment channels,with no sports channels 20 euro approx per month.
And theres around 50 fta free channels on satellite .
buy dish and satellite reciever 50 euros approx.
IF you want to get the sports channel,s soccer ,rugby etc youll pay approx 50euro per month.
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Political consequences?
[ link to this | view in chronology ]
Re: Political consequences? None, till political/social/economic collapse. Common sense: Never.
[ link to this | view in chronology ]
Re: Re: Political consequences? None, till political/social/economic collapse. Common sense: Never.
Or ... you began to observe rather than ignore that which goes on - and there was little change in others, it was you that changed. It could happen.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
...
Yeah, that was a morbid joke.
[ link to this | view in chronology ]
11 Years Clean!
I do, however, live off Netflix, Hulu (soon to be gone), and Google Play.
Sure, there are times I missed some things, and THAT was frustrating (severe weather alerts during tornado season)...but cord cutting did force the local stations to beef up their streaming video over the Internet during severe weather, which was nice.
[ link to this | view in chronology ]
In 1983 - Cable was a bargain. First rate movies at a discount.
No one in their right mind will pay these charges for 3rd tier movies.
And those efforts to kill most home recording? Taste the blowback. Keep it!
[ link to this | view in chronology ]
ESPN Content
[ link to this | view in chronology ]
Cord Cutting
[ link to this | view in chronology ]