USPTO Confirms It Has No Sense Of Humor And A Very Limited Grasp On Today's Slang Lexicon
from the trademarkus-interruptus dept
In this case, applicant seeks registration of NO FUCKS GIVEN for hats, headbands, hooded sweatshirts, pants, shirts, and wraps.Trademark application denied. So sayeth the US Patent and Trademark Office, citing -- among other things -- a handful of real dictionaries, along with the more useful "Urban Dictionary."
Certainly, a case could be made that the word "fuck" has crossed the threshold of making the fairer sex faint whenever it's uttered or whatever the standard is that turns sharper swear words into just another "damn."
That the USPTO would quote the Urban Dictionary is a small sign that it's broadening its horizons. This is cited somewhat in the registrant's defense, since the UD defines "fucks" as "the standard unit of measurement used to describe the amount an individual cares about something."
But that's the end of the good news for Michael Suo, the man who would be the king of given fucks (clothing items only). And that's the end of the USPTO's brief flirtation with comprehending common slang terms.
From that point on, it's real dictionaries all the way down, leading the USPTO to this inevitable conclusion.
Registration is refused because the applied-for standard character mark, NO FUCKS GIVEN consists of or includes immoral or scandalous matter.The USPTO notes that the public might be fine with everyone swearing like proverbial sailors, but it won't be a part of this downfall of society, thank you very much.
The fact that profane words may be uttered more freely in contemporary American society than in the past does not render such words any less profane. In re Tinseltown, Inc., 212 USPQ 863, 866 (TTAB 1981) (holding the mark BULLSHIT scandalous for handbags and other personal accessories); see In re Michalko, 110 USPQ2d 1949, 1953 (TTAB 2014) (holding the mark ASSHOLE REPELLENT scandalous for a spray can gag gift).From that point, it's simply a matter of using a single definition for the word "fuck" pulled from real dictionaries and applying it horribly to the phrase in question. The end result is something akin to a person swearing in something other than their native tongue -- i.e., badly and far too literally.
The attached evidence from Merriam-Webster and Cambridge Dictionaries Online, and others, shows the term, FUCK(S) which is obscene means to engage in coitus with. Therefore, the word FUCK(S) is scandalous because it conveys the commercial connotation of “no coitus given”.Yeah, but no. And the USPTO probably knows this, since it also cited Know Your Meme.
At no point could this picture of an unhappy owl being sprayed with water be reasonably interpreted as stating:
If Suo indeed has any fucks left to give, he's welcome to appeal the USPTO's decision. But if it's not ready to greenlight BULLSHIT, 1-800-JACK-OFF or ASSHOLE REPELLENT, chances are its fucks will remain in steady supply for the time being. That being said, Suo's lack of registered trademark won't prevent him from selling foul-mouthed headgear, etc., but it won't prevent anyone else from doing so either. And considering the phrase has pretty much pushed "I don't care" into the realm of obsolete vernacular, it's probably a good thing no one's being granted exclusive use. But hat's off to Suo for trying, even if they're of the more boring variety that lack a running total of fucks remaining to give. (h/t Metafilter)
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Filed Under: curses, language police, no fucks given, slang, trademark, uspto, zero fucks given
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Ummm
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Re: Ummm
...*blush*... never mind. *muttermutterladythingsmutter*
Ahem! Hey, look over there!
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Reference guilde
https://www.youtube.com/watch?v=4rX7-R54-Q8
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Re: Reference guilde
https://youtu.be/1lElf7D-An8
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I agree with JoeCool -- I'd go further to say that the PTO gave no fucks about this application, which is why they didn't bother to give a more in-depth reason -- just enough to say er, no, we don't allow stuff like this, and yes -- we get what you were trying to do.
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Guaranteed approval right there.
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Anything childish and tears at people, you're for. Anything that actually protects or builds civilization, you're against.
Rampant vulgarity just simply cannot be good. I don't object to the words, kids, know MORE of them, historical and furrin, than you do! -- But sheerly as practical matter, if loses its shock value, what next?
Tell you what, if you don't think it's harmful to some degree, just use variants of "FUCK" frequently to your mother and all other women, especially in the work place. Dare you.
By the way, once I've gotten a comment in, you might think that have an "okayed" cookie? Wrong! It's always poisoned after a few minutes, have to get new ID and toss cookies.
Mild-mannered dissent is yet words that Techdirt can't bear...
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Re: Anything childish and tears at people, you're for. Anything that actually protects or builds civilization, you're against.
Said the guy who exists solely to throw shit.
Enjoy your well-deserved poisoned cookie, barbarian.
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Re: Anything childish and tears at people, you're for. Anything that actually protects or builds civilization, you're against.
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Re: Anything childish and tears at people, you're for. Anything that actually protects or builds civilization, you're against.
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Re: Anything childish and tears at people, you're for. Anything that actually protects or builds civilization, you're against.
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Re: Anything childish and tears at people, you're for. Anything that actually protects or builds civilization, you're against.
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Re:
And by funny, I mean pathetic.
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prəˈfān/Submit
adjective
1.
relating or devoted to that which is not sacred or biblical; secular rather than religious.
"a talk that tackled topics both sacred and profane"
synonyms: secular, lay, nonreligious, temporal; formallaic
"subjects both sacred and profane"
2.
(of a person or their behavior) not respectful of orthodox religious practice; irreverent.
"desecration of the temple by profane adolescents"
synonyms: irreverent, irreligious, ungodly, godless, unbelieving, impious, disrespectful, sacrilegious
"a profane man"
verb
1.
treat (something sacred) with irreverence or disrespect.
Care to explore separation of Church and State? Are they arguing that language is sacred?
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Re:
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Look at the bright side
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Monopolies over common phrases
To hell with that guy. He can make money without the monopoly.
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Right for the wrong reasons
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profanity
He tended to spice up his works with the profanity of the day.
Codswadel and Bollucs or however it is supposed to be spelled.
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Re: profanity
"The fact that profane words may be uttered more freely in contemporary American society than in the past does not render such words any less profane"
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Re: profanity
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Re: Re: profanity
Oh! Dear me...
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Offensive?
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I find this site so weird sometimes.
Of course you would. This application is utterly ridiculous. It's a common phrase, containing material that - whether this rule makes sense or not - is smack dab in the center of a rule that disallows the word "fuck" in trademark applications.
Your argument that - somehow - the context renders the word "fuck" not obscene here is ridiculous on its face. It's the transgressive nature of USING the word fuck in this context that gives the phrase "I don't give a fuck" its linguistic power. Does it sound really, REALLY silly for a patent examiner to have to explain that using the word 'coitus'? Yes, absolutely. (Anything that uses the word coitus sounds ridiculous.) But that doesn't magically grant your argument validity.
Maybe the PTO should let the word fuck into trademarks. I don't know, frankly, and I don't care. But that's the rule right now, this application clearly falls within the ambit of the rule, and letting your hatred of the PTO overwhelm your common sense doesn't help anyone. Techdirt is better than this.
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Re: I find this site so weird sometimes.
It's okay to like a decision but hate the reasons for it.
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Re: I find this site so weird sometimes.
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Moral panics
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But then again, I don't really give a fuck.
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Once senility sets in
Or is it 'a good goshdarn'? I can't remember.
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Re: Once senility sets in
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