Troubling Court Ruling: Company Not Allowed To Resell Radar Detectors Online

from the no-first-sale dept

Over the years, we've had plenty of stories about companies trying to limit the ability of resellers to sell their products online, with companies claiming that reselling shampoo or cosmetics on eBay is somehow illegal because of a contract the wholesaler made with its own resellers. Usually these lawsuits don't get very far. Whatever agreement the wholesaler and the reseller had, the eventual seller online usually wasn't a party to those agreements and isn't bound by them -- and (reasonably) the courts recognize that you shouldn't be barred from reselling a product you legally purchased (that whole first sale thing).

However, there are some exceptions, and Eric Goldman points us to the latest one. A reseller of radar detectors has effectively been barred from selling a certain brand on eBay, claiming that it was trademark infringement. But what about those first sale rights? Well, apparently this case gets around them by claiming that the product being resold by this company Midwest Inventory Distribution is a different product, because it doesn't come with the same warranty (Midwest offers its own warranty and the original company, Beltronics, refuses to honor warranties on these resold radar detectors). The court also seemed to have problems with the fact that Midwest didn't properly "disclose" this information, even though every auction stated clearly that Midwest offered its own warranty and Beltronics wouldn't provide any warranty coverage.

As Goldman notes, this seems based on some questionable theories, and conceivably could allow companies to skirt around first sale rules, by claiming that anyone reselling their products online are engaging in trademark infringement, because the "warranties" on the products are different -- even if the products themselves are really identical. As Goldman writes:

The net result then is that eBay buyers willing to pay a discount for an identical radar detector but with only Midwest's warranty instead of Beltronics' won't get that choice. Instead, they get the pleasure of buying at the minimum resale price set by Beltronics.

Filed Under: radar detectors, resellers, trademark
Companies: beltronics, ebay, midwest inventory distribution