Does It Make Sense That A Non-Official Advertiser Can't Give Away Sporting Events Tickets?

from the hard-to-see-why dept

Back in October, we wrote about how the Philadelphia Eagles were trying to stop radio stations from doing promotional giveaways of tickets they had legally purchased. The team basically claims that the terms (which no one reads nor technically "agrees" to) on the back of the ticket forbid such uses of the tickets. Instead, clearly, the Eagles wanted to sell the rights to do promotional giveaways. Now there's a similar lawsuit involving Major League Soccer and FIFA. JJ points us to a lawsuit in which the organization that handles marketing for both soccer organizations is quite upset at Black & Decker for doing ticket giveaway promotions. The reason why they're so upset? B&D competitor Makita is "the official power tool" of both soccer leagues in the US. In this case, they're arguing trademark infringement and breach of contract, though both seem questionable. If it's an accurate promotion, such that B&D is literally giving away legally purchased tickets and merchandise, then as long as it doesn't suggest endorsement from the soccer leagues, there shouldn't be much confusion. As for the breach of contract, if B&D never agreed to the contract, it's hard to see how they can be held to it.

Filed Under: advertising, eulas, promotions, sponsorships, tickets
Companies: black & dekker, fifa, major league soccer, makita