Good News: Twitter Announces An Excellent Lead For The Bluesky Decentralized Social Media Protocol Project

from the this-is-good dept

It has been nearly two years since Jack Dorsey announced plans to explore switching Twitter from its current setup as a centralized platform controlled by one company to a distributed protocol project that anyone can build on -- called Bluesky. This was especially exciting to me, since some of Jack's thoughts were inspired by my "Protocols, not Platforms" paper. There hasn't been that much news on Bluesky since then -- leading many to insist that the project was going nowhere. However, there have been plenty of things happening behind the scenes -- at least somewhat complicated by the whole pandemic thing. In January of this year, an "Ecosystem Review" document was published.

At the time, I saw some people mocking it as a pointless whitepaper, rather than anything concrete, but to me it was actually a really important step. When Dorsey first announced Bluesky, many people complained that he was trying to reinvent the wheel, when there were a lot of already ongoing projects trying to create distributed and decentralized protocols for social media. Understanding the actual ecosystem, what works, what is limited, what can still be done, and how to build something that will be (1) effective, (2) compelling, and (3) will last, takes some actual thought and consideration.

Since then, Twitter went through a process of interviewing a number of possible leads for the project -- and, as a disclaimer, I will note that Twitter invited me to take part in interviewing each of their finalists, and submitting my feedback and thoughts on them. The candidates all had strong ideas and attributes for leading the project, but to me, one stood out way beyond the others: Jay Graber, who has now been named to lead the project. For what it's worth, Jay was the author of that original ecosystem paper.

This is an exciting announcement, as I felt that Jay's vision for the project was not just the most complete and thorough of anyone else's, but also the most compelling. Seeing her vision got me more excited about the possibility to actually move forward to a world of protocols over platforms than I had been in a while. There are, of course, many, many challenges to making this a reality. And there remains a high likelihood of failure. But one of the key opportunities for making a protocol future a reality -- short of some sort of major catastrophe -- is for a large enough player in the space to embrace the concept and bring millions of users with them. Twitter can do that. And Jay is exactly the right person to both present the vision and to lead the team to make it a reality.

I know that Bluesky is now actively looking to expand the team and hire a few developers. If you have the skills necessary, please check it out. This really is an amazing opportunity to shape the future and move us towards a more open web, rather than one controlled by a few dominant companies.

Filed Under: competition, decentralized, distributed, jay graber, platforms, protocols, social media, web3
Companies: bluesky, twitter

Why Did Not A Single Representative Want To Discuss Jack Dorsey's Plans For Dealing With Disinformation?

from the they-don't-care-about-actual-solutions dept

As I'm sure most people are aware, last week, the House Energy & Commerce Committee held yet another hearing on "big tech" and its content moderation practices. This one was ostensibly on "disinformation," and had Facebook's Mark Zuckerberg, Google's Sundar Pichai, and Twitter's Jack Dorsey as the panelists. It went on for five and a half hours which appears to be the norm for these things. Last week, I did write about both Zuckerberg and Pichai's released opening remarks, in which both focused on various efforts they had made to combat disinfo. Of course, the big difference between the two was that Zuckerberg then suggested 230 should be reformed, while Pichai said it was worth defending.

If you actually want to watch all five and a half hours of this nonsense, you can do so here:

As per usual -- and as was totally expected -- you got a lot more of the same. You had very angry looking Representatives practically screaming about awful stuff online. You had Democrats complaining about the platforms failing to take down info they disliked, while just as equally angry Republicans complained about the platforms taking down content they liked (often this was the same, or related, content). Amusingly, often just after saying that websites took down content they shouldn't have (bias!), the very same Representatives would whine "but how dare you not take down this other content." It was the usual mess of "why don't you moderate exactly the way I want you to moderate," which is always a silly, pointless activity. There was also a lot of "think of the children!" moral panic.

However, Jack Dorsey's testimony was somewhat different than Zuckerberg's and Pichai's. While it also talks somewhat about how Twitter has dealt with disinformation, his testimony actually went significantly further in noting real, fundamental changes that Twitter is exploring that go way beyond the way most people think about this debate. Rather than focusing on the power that Twitter has to decide how, who, and what to moderate, Dorsey's testimony talked about various ways in which they are seeking to give more control to end users themselves and empower those end users, rather than leaving Twitter as the final arbiter. He talked about "algorithmic choice" so that rather than having Twitter controlling everything, different users could opt-in to different algorithmic options, and different providers could create their own algorithmic options. And he mentioned the Bluesky project, and potentially moving Twitter to a protocol-based system, rather than one that Twitter fully controls.

Twitter is also funding Bluesky, an independent team of open source architects, engineers, and designers, to develop open and decentralized standards for social media. This team has already created an initial review of the ecosystem around protocols for social media to aid this effort. Bluesky will eventually allow Twitter and other companies to contribute to and access open recommendation algorithms that promote healthy conversation and ultimately provide individuals greater choice. These standards will support innovation, making it easier for startups to address issues like abuse and hate speech at a lower cost. Since these standards will be open and transparent, our hope is that they will contribute to greater trust on the part of the individuals who use our service. This effort is emergent, complex, and unprecedented, and therefore it will take time. However, we are excited by its potential and will continue to provide the necessary exploratory resources to push this project forward.

All of these were showing that Dorsey and Twitter are thinking about actual ways to deal with many of the complains that our elected officials insist are the fault of social media -- including the fact that no two politicians seem to agree one what is the "proper" level of moderation. By moving to something like protocols and algorithmic choice, you could allow different individuals, groups, organizations and others to set their own standards and rules.

And, yes, I'm somewhat biased here, because I have suggested this approach (as have many others). That doesn't mean I'm convinced it will absolutely work, but I do think it's worth experimenting with.

And what I had hoped was that perhaps, if Congress were actually interested in solving the perceived problems they declared throughout the hearing, then they would perhaps explore these initiatives, and ask Jack to explain how they might impact questions around disinformation or harm or "censorship" or "think of the children." Because there are lots of interesting discussions to be had over whether or not this approach will help deal with many of those issues.

But as far as I can tell not one single elected official ever asked Jack about any of this. Not one. Now, I will admit that I missed some of the hearing to take a few meetings, but I asked around and others I know who watched the entire thing through could not recall it coming up beyond Jack mentioning it a few times during the hearing.

What I did hear a lot of, however, was members of the House insisting, angrily (always angrily), that none of the CEOs presenting were willing to "offer solutions" and that's why "Congress must and will act!"

All it did was drive home the key idea that this was not a serious hearing in which Congress hoped to learn something. This was yet another grandstanding dog and pony show where Congressional members got to get their clips and headlines they can put on the very same social media platforms they insist are destroying America. But when they demanded to hear "solutions" to the supposed problems they raised, and when one of the CEOs on the panel put forth some ideas on better ways to approach this... every single one of those elected officials ignored it. Entirely. Over five and a half hours, and not one asked him to explain what he meant, or to explore how it might help.

This is not Congress trying to fix the "problems" of social media. This is Congress wanting to grandstand on social media while pretending to do real work.

Filed Under: algorithmic choice, bluesky, congress, content moderation, end users, grandstanding, jack dorsey, protocols, protocols not platforms
Companies: bluesky, twitter

Twitter Makes A Bet On Protocols Over Platforms

from the well-this-is-nice dept

It looks like Twitter is making a bet on protocols over platforms for its future.

Nearly five years ago, I first wrote about the idea of why protocols are a better approach than platforms for various internet platforms struggling with content moderation issues. In that first post discussing it, I talked about two companies that I thought might benefit most from such an approach: Twitter and Reddit. Over the intervening years, I've been thinking, talking, and writing on this subject quite a bit, including the big paper I released with the Knight First Amendment Institute at Columbia University, Protocols, Not Platforms: A Technological Approach to Free Speech. That details a variety of different ideas regarding how we might move to a world dominated by protocols, rather than just centralized, proprietary, siloed platforms.

In the paper I talk about whether or not it makes sense for a larger company to adopt a protocol approach and to move away from a platform-based world. I've been talking this over with a variety of folks in and out of the tech world for years, and kept getting told that there was no way any company would voluntarily move in such a direction. And, after watching Facebook's weird approach with Libra (which is already looking like a flop), it only seemed to confirm that many of these companies are simply too entrenched in the platform model.

And yet... just a little while ago, Twitter co-founder and CEO Jack Dorsey has announced that Twitter is going to start experimenting with protocols as a different approach to how the company might architect its business (and, yes, he cites my paper in his announcement). This is not, by any means, them jumping off the high dive into the world of protocols, but more a toe in the water. Basically, Twitter is going to seed fund an outside team, called BlueSky, that will be charged with creating an open and decentralized protocol standard for social media which Twitter might eventually use for its own system.

There are a lot of challenges here -- and many reasons why this project could fail. There are a bunch of existing teams trying to build their own protocol approaches for this as well. But, I think it is notable that Twitter, specifically (the same company I first wrote about regarding this approach five years ago) has decided to take a serious look at moving in this direction. I appreciate that Twitter is not shying away from the challenges and potential pitfalls to this approach, but going in with eyes wide open, suggesting that this is an experiment worth exploring.

If you're worried about the dominance of certain social media platforms, or if you're concerned about privacy online, or if you're uncomfortable with leaving the decisions for how content moderation works in the hands of a few internet company bosses -- this is big news and something you should be paying attention to. It won't change the way the web works overnight. Indeed, it might never have that big of an impact. But it certainly has the potential to be one of the most significant directional shifts for the mainstream internet in decades. Keep watching.

Filed Under: distributed, jack dorsey, platforms, protocols, social media
Companies: bluesky, twitter