Scouts BSA Seek To End Girl Scouts' Trademark Lawsuit By Brazenly Claiming No Confusion Does Or Will Exist

from the scout's-honor dept

We've been covering the lawsuit brought by The Girl Scouts of America against Scouts BSA, formerly The Boy Scouts of America, for some time. In the two posts that covered the suit, the GSA has alleged all kinds of very real confusion in the marketplace for female scoutting as a result of the branding change by Scouts BSA, which include:

-“As a result of Boy Scouts’ infringement, parents have mistakenly enrolled their daughters in Boy Scouts thinking it was Girl Scouts,” the lawyers said, adding that this never occurred before 2018.

-The lawyers said Boy Scouts councils in Illinois acknowledging improperly using the Girl Scouts’ slogan in Cub Scout recruiting materials and pictures of Girl Scouts to promote a Boy Scouts “Scouts Sign-Up Night!”

-They said a western Massachusetts Boy Scouts council posted a recruiting flyer on Facebook including a photograph of a girl depicted in her Girl Scouts Brownie uniform.

-Meanwhile, Ohio Boy Scouts used the Girl Scouts trademark to try to get a local newspaper to write an article, suggesting a storyline entitled “Boy and Girl Scouts Looking for Members” even though the recruitment involved only the Boy Scouts, the lawyers said.

-Minnesota families looking to sign up their girls were erroneously told the Girl Scouts and the Boy Scouts have merged. Meanwhile, in Indiana and South Dakota, some parents mistakenly signed up their daughters to girls’ programs in the Boy Scouts.

Those appear to be verifiable, real-world claims of confusion as a result of the BSA rebranding to a more generic name, all in the context of a world where the BSA and GSA have long been separated along gender lines. Why it should be any surprise that confusion exists here is beyond me. It seems like roughly the most predictable thing in the world to have happened, particularly when you account for the actions of local Scouts BSA organizations that seemed to actively attempt to instill such confusion.

In fact, perhaps the most surprising thing now is that Scouts BSA is asking a judge for a summary judgement that no confusion has or will exist.

U.S. District Judge Alvin Hellerstein in Manhattan will hear oral arguments on the Boy Scouts' motion for summary judgment, in which it argued that rebranding as "Scouts BSA" and advertising to girls won't cause confusion with the Girl Scouts.

The Boy Scouts said in a statement that it has been clear that the groups are separate organizations, and trusts that "families choose organizations for their children with great care." Rachel Kassabian of Quinn Emanuel Urquhart & Sullivan represents the Boy Scouts.

This is belied, again, by the examples of confusion that have not been specifically refuted as well as some of the confusion-inducing actions taken by Scouts BSA local chapters. It's also a simple matter to remind the public that the BSA has itself been extremely protective of all manner of its IP in the past, making this not solely a story about spurious claims of non-confusion, but also one of hypocrisy.

We'll await the ruling by the judge on this motion, but it would be very strange if Scouts BSA prevailed.

Filed Under: likelihood of confusion, scouts, trademark
Companies: boy scouts of america, girl scouts of america, scouts bsa

Girl Scouts Continuing To Fight Boy Scouts Of America Over Trademarks, Branding

from the scout's-honor dept

While Techdirt generally and myself more specifically tend to fall on the side of a more permissive philosophy when it comes to policing trademarks, there are certainly times when one entity or another crosses the line. As it happens, it seems somewhat common that those lines get crossed by parties that have themselves been quite aggressive in policing their own IP. When the Girl Scouts of America (GSA) sued the Boy Scouts of America in 2018 over the rebranding BSA went through after finally allowing girls to join, it was not difficult to see the GSA's side of things. Essentially, what was The Boy Scouts of America became simply Scouts BSA, which did away with the core gender distinction that drew a shiny line between the two organizations in the public sphere. GSA provided real world examples of confusion in the public, with stories of some families thinking or being told that BSA and GSA had merged, and others having intended on signing their daughters up for GSA and ending up in Scouts BSA.

In the end, this ultimately was caused by the cavalier attitude Scouts BSA took to its rebranding. A moment's thought would immediately have brought these concerns to light, but Scouts BSA plowed ahead.

And now that cavalier attitude appears to have continued, with GSA issuing another filing against BSA over further rebranding efforts its undertaken.

In its filing, the Girl Scouts said the Boy Scouts’ marketing of expanded services for girls was “extraordinary and highly damaging to Girl Scouts” and had set off an “explosion of confusion."

“As a result of Boy Scouts’ infringement, parents have mistakenly enrolled their daughters in Boy Scouts thinking it was Girl Scouts,” the lawyers said, adding that this never occurred before 2018.

At issue here are numerous instances of Scouts BSA groups either blurring the lines in recruitment advertisements, or outright creating confusion. In the cases that are less clear-cut, GSA alleges that Scouts BSA advertised recruitment referencing simply "scouting" or "scout me in" alongside images of young women. In the more clear instances of sowing confusion, Scouts BSA groups advertised "girl scouting", which seems like a fairly flagrant infringement of GSA's trademarks.

And then there are some allegations that are nearly too brazen to believe.

The lawyers said Boy Scouts councils in Illinois acknowledging improperly using the Girl Scouts’ slogan in Cub Scout recruiting materials and pictures of Girl Scouts to promote a Boy Scouts “Scouts Sign-Up Night!”

They said a western Massachusetts Boy Scouts council posted a recruiting flyer on Facebook including a photograph of a girl depicted in her Girl Scouts Brownie uniform.

Meanwhile, Ohio Boy Scouts used the Girl Scouts trademark to try to get a local newspaper to write an article, suggesting a storyline entitled “Boy and Girl Scouts Looking for Members” even though the recruitment involved only the Boy Scouts, the lawyers said.

This, again, from an organization that has a fairly clear track record as being quite aggressive in the enforcement of its own IP. Hell, back before the rebrand, the BSA lobbied Congress for its own special law to allow it to be an even bigger trademark bully.

All of which is to say that it's very hard to be on Scouts BSA's side of any of this.

Filed Under: boyscouts, confusion, girl scouts, scouts, trademark
Companies: boy scouts of america, girl scouts of america

The Girl Scouts Sues The Boy Scouts Over Trademark

from the scouting-party dept

As you may recall, the Boy Scouts of America decided late last year to -- finally -- allow girls to join their ranks. It was a widely praised decision that was long overdue, with the organization's mission statement not calling for any kind of gender exclusivity. You may also recall that the BSA has some history of being on the wrong side of intellectual property concerns and even has a special law created just for the BSA to allow it to be trademark bullies. These two seemingly unrelated worlds have now collided, with the BSA being sued by the Girl scouts of America over trademark concerns.

The Girl Scouts are suing the Boy Scouts, saying the organization’s inclusive rebranding effort has caused all sorts of consumer confusion from mistaken enrollment in the Boy Scouts to misinformation about a merge of the two groups.

Tuesday’s trademark infringement lawsuit is an attempt to clear up the uncertainty, said the Girl Scouts of the United States of America.

The Manhattan federal case noted the two separate youth organizations have long coexisted. But problems arose when “core gender distinction” was altered by the Boy Scouts of America, which announced in October 2017 it would open its doors to girls beginning in 2019. Earlier this year, the Boy Scouts unveiled new marketing campaign to back the effort. “Scout Me In,” the tagline proclaimed.

What happened here is pretty simple. And, frankly, pretty stupid on the part of the BSA. And we should acknowledge that Techdirt generally, and myself specifically, tend to advocate a more permissive attitude when it comes to trademark concerns. In this case, what BSA did was to rebrand itself without the "Boy", instead recruiting girls into its ranks using the "Scouts BSA" branding and term. To be somewhat critical of the Girl Scouts, having that "BSA" in its name certainly does some work to differentiate it and call back to its original Boy Scouts of America name, but I'm not sure one could argue that "BSA" alleviates any concern. The Girl Scouts, of course, are still a thing. And this appears to have led to very real confusion in the marketplace.

In court papers, the Girl Scouts said the Boy Scouts’ rebranding announcement has created all kinds of brand confusion across the country.

For example, some Minnesota families looking to sign up their girls were erroneously told the Girl Scouts and the Boy Scouts have merged. Meanwhile, in Indiana and South Dakota, some parents mistakenly signed up their daughters to girls’ programs in the Boy Scouts.

Those are pretty clear cut examples. But, for some, this has become a tricky case. Most people view the Boy Scouts being more inclusive and allowing girls in as a good thing. Most people think the term "scout" is fairly generic at this point. Are we really to advocate that the GSA can keep BSA from including girls as scouts?

No, of course not. The problem here arose when BSA decided to brand itself by dropping the "Boy" instead of replacing it. If the branding and marketing material had instead replaced "Boy" with something else, particularly with a new name that used a different acronym, there wouldn't be a problem. If BSA had decided to become the Field Scouts of America, for instance, confusion wouldn't have been a thing. That it chose to do otherwise, knowing full well that the Girl Scouts exist, is actually fairly belligerant.

Filed Under: boy scouts, confusion, girl scouts, scouts, trademark
Companies: boy scouts of america, bsa, girl scouts of america, gsa, scouts bsa

Congress Gave Boy Scouts Special Law To Let Them Be Obnoxious Trademark Bullies

from the and-they're-using-it dept

There's a very cool group out there called the Hacker Scouts, which was started last year, trying to get kids interested in cool hacking stuff:

Hacker Scouts is a national non profit organization, founded in the Fall of 2012 in Oakland CA, that focuses on STEAM (science, technology, engineering, art, and math) education, skill building and community engagement with the aspiration to help our children develop skills in the areas they are truly interested in, abilities that would allow them to dream big and create big. A variety of experts and mentors from the community ensure a well rounded and high level of attention and skill building for all ages through accessible programs that meet the different needs of our young makers. Hacker Scouts provides open source material and a support program for Hacker Scout programs globally.

Awesome, right? Definitely the kind of thing that should be encouraged. But, then the Boy Scouts of America went ballistic and threatened the Hacker Scouts with trademark infringement claims:

For the past several months we have been dealing with an issue that we now feel is at a point where it is important to let you know what is going on. A few months ago, we received a Cease and Desist letter from the Boy Scouts of America when we tried to trademark our name. Through various letters, we have tried to quietly come to a compromise, but the BSA position is clear: change our name or they will take us to court.

This is a difficult situation for us. We believe in our name and our right to use the word "scouts". The BSA's main argument is that they have a constitutional charter that they interpret to mean they have the right to use and trademark any word they choose. We disagree. We believe the charter itself may be unconstitutional, and that "scouts" is a world-wide connotation for a youth organization that existed before them and will exist long after them. We have also tried to be very clear in our message that we are not affiliated with the Boy Scouts nor are we trying to replace them. We do not offer the same experience, nor do we have a similar model as they do. We did not base our organization on them.

So, apparently, the Boy Scouts are trademark bullies. There's no likelihood of confusion here, and the idea of dilution based on the use of the common word "scouts"? Seems ridiculous.

Except... lawyer Ron Coleman dug into things a bit and discovered that Congress, stunningly, has actually passed a special law just for the Boy Scouts that allows them to be trademark bullies. No joke. It's 36 USC 30905, which is a part of 36 USC 309, which is a law just for the Boy Scouts of America. In 30905, the Boy Scouts appear to be given full "exclusive right" to "emblems, badges, descriptive or designating marks, and words or phrases the corporation adopts." This goes way, way beyond what traditional trademark law allows, and the Boy Scouts appear to be using it to their trademark bullying advantage.

In fact, Coleman cites a case, Wrenn v. BSA from 2008, in which the court flat out said:

BSA need not demonstrate the likelihood of confusion because it has been granted special protection by Congressional charter

So, there you go. Stunningly, and ridiculously, the US government has given the Boy Scouts of America free reign to be obnoxious trademark bullies, threatening and going after anyone who uses "scouts" even if there's no likelihood of confusion at all.

Filed Under: likelihood of confusion, special laws, trademarks
Companies: boy scouts of america, hacker scouts