Take Two Sues Chicago Transit For Taking Down Grand Theft Auto IV Ads
from the now-the-ads-inspire-crime? dept
Take Two Interactive, the makers of Grand Theft Auto IV, have now sued the Chicago Transit Authority for taking down a series of ads for the video game that had appeared on the transit system. The Transit Authority took down the ads in response to a local news broadcast questioning the ads since there has supposedly been a wave of violent crime lately. So... now people think that just advertising GTA IV leads to crime? Considering there's no evidence that even playing the game leads to violence, what's wrong with the ads? It's hard to see why the CTA pulled the ads based on a silly, sensationalist news piece, though suing in response does seem a bit extreme as well. Of course, either way, now that it gets GTA IV back into the news cycle, Take Two may just be leveraging the Streisand Effect for all it's worth.Filed Under: advertising, chicago, grand theft auto, lawsuit, streisand effect
Companies: chicago transit authority, take two interactive
