from the check-it-out dept
As some of you know there have been no ads on Techdirt for the past few months or so, due to some issues with the way in which Google's AdSense program was run. We've been sorting through some possible options for some better advertising solutions and we may begin some new experiments shortly. In the meantime though, I want to thank everyone who has stepped up to support us in one way or another. I won't deny that losing the revenue from ads sucks, because it does, but we've always relied on a variety of other business models beyond ads as well.
The ad situation has caused a bunch of companies and projects to reach out to us about some other monetization ideas and options. Most of them were... not great. Or they were intrusive or annoying for you. But one that was quite intriguing was the idea of experimenting with Coil. Coil is working on creating an actual standard for web monetization, called the Web Monetization standard. It's being proposed as a W3C standard, and assuming that happens, then it wouldn't even just be connected to Coil any more. There are various ideas that have some similarities to what Coil is doing, but Coil is the only one I know of that is built around a standard that they hope will be adopted more widely and independently of Coil itself. It's also using the Interledger open protocol and you know how I feel about protocols.
So, how does it work? Well, as of last week, Techdirt is now "web monetized" with Coil. If you have a Coil account, which runs you $5/month, and the Coil browser extension, when you browse Techdirt, Coil will automatically deposit money into a wallet for us. It will also do that for a few other sites that are using Coil... including Imgur, Hackernoon and a bunch of Conde Nast sites like Wired (though, bizarrely, not Ars Technica). The more time you spend on Techdirt, the more we get, but it doesn't change how much you pay. And, also, it's not like we're going to try to keep you here any longer than usual.
Being realistic here: we don't expect this to be huge. In fact, we barely expect it to be small. But I still believe in the promise of the early web, built on open protocols and standards. Marc Andreessen, creator of the original graphical web browser and now the successful venture capitalist, has said multiple times that the original sin in creating the browser was the failure to build in monetization. Coil and the various other projects appear to be an attempt to rectify that -- and to me, that's worth supporting and experimenting with. I don't know where it will go, but if we can somehow help make it more widely adopted (and get a bit of support back in exchange) that seems like a good thing.
We're also brainstorming some other ideas around how we might use Coil in fun ways, so feel free to make some suggestions in the comments as well if you have any creative ideas. If you want to test it out, head on over to Coil and sign up. And let us know what you think.
Filed Under: ads, business models, open protocols, techdirt, web monetization
Companies: coil, techdirt
