Nikola's Bad Quarter: Company's Deal For General Motors Ownership Stake Goes Sideways

from the fallout dept

The trouble for Nikola Motor Company began only in September, a couple of months ago. That's when a hedge fund very publicly called out the company and its founder, Trevor Milton, for essentially fooling people with doctored video of its electric semi-truck product to get them to invest in the company. This led to rumors of federal investigations, the resignation of Milton, and the company idiotically trying to use copyright takedowns to silence its critics. All of this was likely in the service of trying to save a very public $2 billion deal with General Motors that was due to be closed upon in early December.

Well, what was Nikola's bad month is turning into a very bad quarter, as the General Motors deal has gone fairly sideways.

Nikola (NKLA) won’t have General Motors (GM) as an investor, at least for right now.

The electric truck maker said on Monday it has revised the terms of a prior deal with GM, and that the auto giant won’t be taking a stake in Nikola. The two companies will not work together to produce Nikola’s pickup truck, the Badger. Nikola’s shares were down more than 21% in pre-market trading.

The Badger was supposed to be a consumer pickup truck made in partnership with GM, utilizing GM's manufacturing and logistics operations alongside Nikola's electric batteries and drivetrain. But now, the general consensus is that this deal going under with GM has rendered the Badger completely dead.

EV and hydrogen truck start-up Nikola's deal with General Motors has fizzled, the EV startup revealed, after several weeks of speculation about a deal that would have seen the Michigan auto giant produce the Nikola Badger truck. Nikola indicated that it had reached a non-binding memorandum of understanding with GM regarding collaboration on GM's hydrogen technology for large trucks, but that the pickup aimed at private consumers was not currently contemplated with GM backing. In fact, the Badger now appears entirely dead, with Nikola indicating that it will refund deposits for the EV truck.

For its part, Nikola is pointing to the deal with GM not being completely dead. Instead, the company is going to focus on producing semi-trucks that GM will make the fuel-cell technology for. The deal is now essentially a basic supply partnership, but the real impact of the change of deal terms is that GM has backed away from taking an ownership stake in Nikola.

But Dan Ives of Wedbush Securities writes in a new note that the “headline” from the new agreement is that GM won’t be taking a stake in Nikola — and that news “will be viewed as a clear negative.”

“This went from a game changer deal for Nikola to a good supply partnership but nothing to write home about and the Street will be disappointed accordingly along with lingering lockup worries,” Ives wrote.

All because the company's founder wanted to pretend like it had a produced a product that did something that it absolutely did not. It sure seems like it would have been better for the company overall if it had just told the truth.

Filed Under: badger, copyright, electric trucks, investment, trevor milton
Companies: general motors, nikola

Nikola's Plan To Combat Its No Good, Very Bad Month Appears To Be Using Copyright To Silence Critics

from the keep-digging dept

PR crisis management is not an easy gig. When a company suffers through a tumultuous period, it is all too easy for a company to try to combat the bad press through all kinds of means that are, in the end, a detriment to the effort. Instead, good PR crisis management follows three chief axioms: don't lie, don't try to downplay the severity of the crisis, don't be afraid to say you screwed up.

Nikola Motor Company is doing a shit job of following this advice. As we detailed recently over the course of a couple of posts, the company is very much in the middle of a PR crises. It began when a hedge fund revealed that Nikoa founder Trevor Milton allegedly flat-out lied to the world about having a working Nikola 1 model in 2016, with the obfuscation going so far as to put out a video of the truck driving down a highway, when the reality was that the truck was rolling down a hill not under its own power. After that public report, Nikola missed the first deadline to have a major partnership deal with General Motors. The stock tanked, massively. Milton suddenly found himself facing two charges of sexual assault, one of them from his own cousin.

If ever there was a time when a company needed to follow good crisis PR protocols, this was it. Instead, the company is apparently quite busy trying to use the DMCA process to silence critics on YouTube.

As noted in a Financial Times report, a number of financial commentator channels on YouTube have reported that they received takedown notices from the hydrogen truck maker, resulting in several videos being removed from the video-sharing platform. In a statement to the publication, Sam Alexander, a Nikola critic and YouTube host, stated that he received notifications on Wednesday that at least four of his videos were reported for copyright infringement. All four of the videos featured sections of the “Nikola One in Motion” ad.

The same was true for fellow content creator Tom Nash, whose finance-themed channel has 41,000 subscribers. According to Nash, he was required to take down three critical Nikola videos including one that featured sections of the rolling Nikola One prototype. Nikola reportedly took issue with Nash’s use of videos that featured its prototype jet ski and hydrogen station as well. “It’s what you would call a death sentence for a creator. This is my livelihood. I have three kids. I quit my job to do this,” Nash told the FT.

Honestly, it's more that this is what you would call a death sentence for the company trying to abuse copyright law to silence critics who's critiques clearly fall under fair Uue. Put another way: if the company had a fallback position other than trying to censor its critics, it would have played to that position. Instead, Nikola is very much opening itself to both liability for bullshit DMCA claims and, more importantly, to even further public criticism as a result of the company trying to bury the public's head in the sand.

Now we're in pure Streisand territory. As a result of the company trying to bury criticism, that criticism is getting even more play and attention than it already had. If this strategy was thought to be a good idea by those in charge of Nikola, then maybe it truly would be best if the company just bad-acted itself into oblivion.

Filed Under: censorship, copyright, criticism, takedowns, trevor milton
Companies: nikola

Nikola Is Having A Bad Month: GM Contract Now Potentially In Jeopardy

from the it-pours dept

Nikola Motor Company, to put it mildly, is having itself a bad month. First came the bombshell reports from a hedge fund that founder Trevor Milton lied in 2016 when he told the world that the company had a fully functional Nikola 1 electric semi truck. Worse than that, it was revealed that a promotional video in 2018 showing the truck rolling down a lonely highway, was actually showing a Nikola 1 rolling down a hill, since the truck couldn't actually move under its own power. Milton resigned after those reports, but the hits kept coming. Two women have come forward claiming that Milton inappropriately groped them when each was fifteen, with one of those women being his cousin. For the record, Milton has denied both allegations.

But the fallout appears to be continuing. September 30th was supposed to be the date by which Nikola's notable contract with General Motors was to have closed. That deal appears to be in limbo, however, with regulatory filings indicating that both sides now have until December to sign the deal or terminate it.

A GM spokesman confirmed the delay in an email to Ars. "Our transaction with Nikola has not closed. We are continuing our discussions with Nikola and will provide further updates when appropriate."

Also this morning, Nikola published a revised overview of the company's business strategy. It discussed Nikola's plans to manufacture semitrucks in Europe and the United States, build a network of hydrogen fuel stations, and even plans for an electric all-terrain vehicle. But conspicuously missing from the document was any mention of the Badger pickup truck—the one that GM was supposed to manufacture for Nikola under the now-delayed partnership.

Nikola also announced today that it was indefinitely postponing Nikola World, the December event where Nikola was planning to debut the Badger. Nikola blamed the COVID-19 pandemic and related social distancing rules for the delay.

So a lot of bad, without a lot of clarity as to the reasons for any of this. In the absence of clear communication, speculation is the sport of the day. Some are suggesting that GM doesn't want to be associated with the company right now, with all of the bad PR currently in play. Others are noting that the deal between Nikola and GM is very much one-sided in favor of GM, but the recent issues have lowered the value of the deal. The chief example of this is that GM was to be paid by Nikola in stock worth $2 billion at the time the deal was written. In the last month, Nikola's stock price has dropped such that the value of that stock is now less than $1 billion. So, part of this might be GM now trying to negotiate for better terms that reflect the original deal.

Either way, while the risks in the deal for GM are small, the reputational risks are very, very real.

So the financial risk for GM was quite small. GM wasn't putting any money into Nikola. GM was supposed to do engineering work on the Badger in exchange for those Nikola shares, but if Nikola failed GM would likely be able to repurpose some of that work for use in a future GM-branded electric pickup truck.

But the deal also creates some reputational risk for GM. If, hypothetically, more evidence of fraud or other misconduct came to light that led to Nikola's failure, GM could be tainted by association even if its financial exposure was small. GM's name wouldn't be on the Badger pickup truck, but customers would know GM manufactured the truck, and some of them might blame GM if the Badger didn't work well.

Which brings us back to our original post on Nikola, the theme of which is that you cannot risk your reputation like this. Chances are, you're going to get found out and, when you do, the consequences will vastly outweigh any benefit you get from your fuckery.

Filed Under: electric trucks, trevor milton
Companies: gm, nikola

How To Nuke Your Reputation: The Nikola Edition

from the going-downhill dept

This isn't so much in vogue as it was in the past, but it still remains true that one's reputation is a scarce resource that can be frittered away easily. And, on these pages at least, it is often equal parts perplexing and funny to watch some folks in the tech space torpedo their own reputations for various reasons. The more shrewd don't always seem to care about this sort of thing, which is how you get the MPAA pirating clips from Google to make its videos, or a law school taking a critic to court only to have the court declare said critic's critique was totally true. Good times.

Which brings us to Trevor Milton, the founder of Nikola Motor Company. Nikola is playing in the electric truck vehicle space. In 2016, Milton announced in an official video that the Nikola One Semi was "fully functional." In fact, one of Milton's chief public concerns at the time was ensuring that nobody could come by and drive away with one of the trucks. The companion video for the Nikola One was posted to YouTube in January of 2018. This video shows the Nikola One chugging down a lonely one-lane road.

Despite all of the fanfare, it's worth noting that the Nikola One never made it into production. Why? Well...

Hindenburg Research published a bombshell report claiming that the Nikola One wasn't close to being fully functional in December 2016. Indeed, Hindenburg published a 2017 text message exchange in which a Nikola employee stated that the company didn't resume work on the truck in the months after the show.

Even more incredible, Hindenburg reported that the truck in the "Nikola One in motion" video wasn't moving under its own power. Rather, Nikola had towed the truck to the top of a shallow hill and let it roll down. The company allegedly tilted the camera to make it look like the truck was traveling under its own power on a level roadway.

Now, on the one hand, that's objectively funny. It's sort of an Adam West's Batman approach to product demonstration. But, on the other hand, now that Milton has admitted the charges above, he's likely in a whole world of trouble. The company has tried to weasel out of this in fairly absurd fashion.

"Nikola never stated its truck was driving under its own propulsion in the video," Nikola wrote. "Nikola described this third-party video on the Company’s social media as 'In Motion.' It was never described as 'under its own propulsion' or 'powertrain driven.' Nikola investors who invested during this period, in which the Company was privately held, knew the technical capability of the Nikola One at the time of their investment."

Not everyone seems to think that's true. The SEC and DOJ are reported to have opened investigations into the company's behavior after these revelations. And, as to the point of Milton's reputation personally, he's out at Nikola.

Milton's resignation came just 10 days after a bombshell research report revealed that Milton wasn't telling the truth in 2016 when he unveiled the company's first product, the Nikola One, and claimed that it "fully functions."  Over the weekend, Milton offered (voluntarily, he says) to resign as executive chairman, and Nikola's board accepted his offer. Milton will also relinquish his seat on Nikola's board.

Now, a few items of note. First, Nikola does now have a functioning prototype, the Nikola Two. It's also partnering with several automobile companies and has contracts in place with them.

But for Milton, he loses his position at the company he founded, millions in stock and consulting fees, and has gained infamy as someone who is willing to, at best, mislead the public about his companies' products. Your reputation is a scarce good. Frittering it away by turning the camera on an angle probably isn't the best move.

Filed Under: electric truks, electric vehicles, fake videos, nikola one, trevor milton
Companies: nikola