Hulu Puts Gun To Own Head: May Require Users To Show Proof Of Pay TV Subscription

from the preserving-the-problem-to-which-they-are-the-solution dept

We've discussed in the past how Hulu's owners -- the major Hollywood/TV studios -- absolutely hate that Hulu is actually useful and convincing people to watch TV online. Because of that, they've been trying to destroy Hulu. Hulu's management -- which mostly seems to understand the internet -- tried to get out from under this potentially paralyzing ownership structure, but the studios (stupidly) telegraphed the message that they would block Hulu from getting their content, meaning that no one wanted to pay the ridiculous asking price.

Well, now it appears that phase one of making Hulu absolutely useless to people who might cut the cord from pay TV is going into effect, with plans to join the networks silly "TV Everywhere" setup and require users to have a pay TV subscription in order to access parts of the service. Hulu's main (non-studio) investor, Providence Equity Partners, sold its shares last week because it heard about this plan and knew it was suicidal.

In no rational world would Hulu move in this direction on its own. Hulu's key selling point is that it's the go-to source for cord cutters, helping it build up a very large audience. Taking that crowd out of its audience makes it close to useless. While the studios love this because they make so much money from pay TV companies, it's incredibly short-sighted in the long run. It's pure protectionism of legacy revenues, done by sacrificing the one truly innovative platform they've invested in.

Meanwhile, along the same lines, the THResq story that we link to above also notes that NBC Universal will, once again, seek to marginalize its own online coverage of the Olympics, by also requiring proof of a pay TV service. Way to raise a giant middle finger to all the cord cutters out there -- guaranteeing that they seek out alternative streams for which NBC Universal gets no money.

Filed Under: cord cutters, hollywood, pay tv, television
Companies: hulu, providence equity partners

Sprint Turns Down Offer For Money, Help From SK Telecom

from the things-are-getting-interesting dept

It's been an interesting week in the wireless arena. First Verizon Wireless promised to tear down some of its walled garden, then it announced plans to use LTE as its next generation wireless technology... and now the news comes out that Sprint has turned down an offer of a $5 billion offer from SK Telecom and Providence Equity Partners. There were some strings attached, including bringing back Tim Donahue to run Sprint. Donahue was the head of Nextel when Sprint and Nextel merged, but left soon after the merger was done. Personality-wise, people have often noted how Donahue was different than the folks at Sprint, so perhaps it's no surprise that Sprint isn't interested, even as the company is desperately seeking a CEO following the ouster of Gary Forsee.

What's more interesting than the CEO job or the money, however, is the question of what SK Telecom is playing at here. The company has invested heavily in its US MVNO joint venture Helio, which was announced nearly three years ago to great fanfare, but hasn't lived up to the hype (though, it has managed to survive where many MVNOs have collapsed). SK Telecom, like Japan's NTT DoCoMo before it, keeps looking for investment opportunities outside their home countries, but never seem to be able to repeat the successes they've had back home. DoCoMo, you may recall, had a deal with AT&T Wireless that turned into something of a disaster for everyone, so having SK Telecom assisting Sprint is hardly a slam dunk, despite its success back in Korea. SK Telecom seemed to pitch part of the benefit of working with Sprint being its experience with WiMax in South Korea, but so far, that experience is anything but encouraging. It's also worth wondering if such an investment would eventually lead to Sprint taking over Helio to consolidate SK Telecom's focus (alternatively, some might point out that since Helio uses Sprint's network, SK Telecom's investment offer could even be seen as a way to protect Helio's network).

What is clear is that Sprint needs some leadership and some direction, and it needs it quickly. With Verizon Wireless' LTE announcement, the race for next generation wireless technologies got a lot more interesting. While Sprint may have had a pretty big head start, the more it staggers around trying to find a CEO and a plan, the more it cedes to the other players who at least have the appearance of having a comprehensive strategy in place (the reality may not match the PR spin, of course). The SK Telecom deal may have provided both a leader and some direction, but clearly the company's current board didn't appear thrilled with either. Don't expect this to end here, though. There may be additional attempts by SKT, and it may cause others to wake up and pay attention as well. Sprint may end up with a leader and a strategy thrust upon it, whether it wants it or not.

Filed Under: investments, lte, wimax, wireless
Companies: providence equity partners, sk telecom, sprint, verizon wireless