How Does Offering Free Content Insult Those Who Pay?

from the help-me-out-here dept

It's interesting to see the logical pretzels that certain business execs will twist themselves into to defend a poor business model against one that customers enjoy much more. Take for example, the claim from cable firm Rainbow Media's CEO, Josh Sapan, that free video online somehow "insults" people who pay for cable:

"I do think it's important to be technologically progressive and responsive to what consumers want. But that's a different thing, in my mind, from creating bad habits," Sapan said in an interview. "To offer these shows for free ... It's almost insulting to the consumer who's paying money for it, because it says to that consumer, 'What are you doing?'"

Of course you could make the identical argument for any obsolete product. The telephone apparently "insulted" telegraphy purchasers. The airplane apparently "insulted" those who traveled by boat across the ocean. The printing press? Man, did that ever insult those monks who wrote out bibles by hand.

Honestly, it's yet another sign of the entitlement culture, where some seem to assume they're entitled to keep their business model, and it's somehow "insulting" to show their customers that there are better/cheaper/more efficient ways to get what they need.

Filed Under: business models, free content, insults
Companies: rainbow media