Do Morons In A Hurry Buy Real Estate?

from the how-confusing-is-this? dept

I was going to pass on this particular story, but so many people have been submitting it that it seemed worth at least a quick post. Real estate giant Re/max apparently has some lawyers with free time on their hands now that the housing market has collapsed. It seems like they must, because they felt it was necessary to oppose the trademark application of a small real estate agency in North Carolina that goes by the name Rehava. Remax and Rehava aren't particularly similar, and neither are their logos: But, that hasn't stopped Re/max from complaining. It goes beyond just the "Re" at the beginning. Apparently Re/max lawyers think that the line somewhere near the "e" will confuse people. And then, it just gets ridiculous:

"If you chop the top off of the 'h,' you (almost) have the 'm' in Re/Max. The next letter is an 'a,' and if you take the 'v' then you have half of an 'x.' "

This certainly seems like a situation where the moron in a hurry test should apply. Tragically, however, our legal system never seems to be in much of a hurry, and so its costing Rehava plenty of time and money to respond to the opposition by Re/max.

Filed Under: confusion, real estate, trademark
Companies: rehava, remax