Do Morons In A Hurry Shop For iPhones At Woolworths Down Under?

from the confusion-time dept

Ah, the glorious trademark dispute. Apparently Apple is quite upset at Woolworths, the Australia and New Zealand supermarket chain (apparently not connected to the now defunct chain in the US, though that is where the name came from), because the Woolworths down under has decided to use a logo with a stylized W made to sorta, kinda, maybe if you squint and shake your head rapidly look like Apple's apple logo, but not really: Honestly, I have no idea how anyone can claim the two logos are similar in a way that might lead to even the slightest bit of confusion. The claim from Apple is that its concern is that Woolworths wants the mark to potentially include electronics and technology, should it decide to sell those. But, even so, no one would confuse these two. No one would think that there's any likelihood of one endorsing the other even slightly.

Filed Under: apple, australia, trademark
Companies: apple, woolworths