PC Mag Responds To Legacy Recording Industry's 'Complaint' Letter

from the hello,-we're-the-press dept

We recently wrote about a bizarre and mis-targeted complaint letter sent by the bosses of pretty much every old school legacy music industry lobbying/trade group, officially sent to Ziff Davis to complain about two articles concerning Limewire alternatives, suggesting that the articles were promoting unauthorized copyright infringement. Of course, as we noted, these old school recording industry bosses were so upset, they failed to notice that one of the articles in question wasn't even published by PC Mag (the target of the letter), but by PC World, a competing publication put out by an entirely different company, IDG.

Apparently, in their haste to send a complaint to the wrong publisher, these geniuses of the recording industry also failed to leave an address for a reply letter, so PC Mag's Lance Ulanoff responded with a public response letter, which basically tells all of those organizations to learn what it means to be the press reporting on a topic, as opposed to an advocate pushing a particular viewpoint:

The story isn't encouraging or discouraging anything. That's not our role. PCMag's job is to cover all aspects of technology, which includes the products, services and activities that some groups and individuals might deem objectionable. We covered these Limewire alternatives because we knew they would be of interest to our readers. We understand that some might use them to illegally download content. We cannot encourage that action, but also cannot stop it. Reporting on the existence of these services does neither.

We have, obviously, written about many online and offline services, including some that these groups might consider legitimate or "legal." However, the fact is that some users store and manage illegally gained content in music applications like iTunes. We would not stop covering these utilities simply because some users place illegal or even inappropriate content in them.

More importantly, Ulanoff points out the same thing we did in questioning what the hell these industry groups thought they would accomplish in suggesting the press not cover a story:

It worries me that the music industry took this action, because it reeks of desperation. The RIAA and other music industry organizations have spent the better part of the decade fighting the digital transition, with only a shrinking business to show for it. In recent years, though, the fist of anger has turned into at least one open hand as the music industry embraces the once shunned digital music industry. Unfortunately, that warm embrace, and the change that comes with it, are not happening fast enough. Clearly the music industry is still losing money to music piracy and even the recalibrated profit margins brought on by legal music sharing services.

It's time for these music execs to pull their collective heads out of the sand and fully acknowledge and accept all the ways their industry has changed. They also have to understand that nothing will stop technology's inexorable march forward. Things will continue to change. Music downloads and sharing will never go away. These execs have to find a way to use all that technology allows and make a business that rivals the good old days of vinyl, cassette tape and even CDs.

We will continue to cover it all--as we must.

Not a particularly surprising response, but kudos to PC Mag for sticking to its principles, and not feeling bullied by these industry folks.

Filed Under: complaints, pc mag, riaa
Companies: limewire, riaa, ziff davis

Who's Who Of Clueless Music Industry Lobbyists Send Angry Letter To Wrong Publisher

from the nice-work-guys dept

Sometimes it just feels like the legacy music industry folks spend their time trying to make it easy for us to call them on their bizarre positions. The latest is a pretty laughable angry letter from a who's who of the organizations, who represent the past of the music industry. Signers to the letter include (among others) the heads of the RIAA, ASCAP, SoundExchange, BMI, SESAC, NMPA, AFTRA, Harry Fox and the Songwriter's Guild. The target of their scorn? Well, officially, it's the CEO of Ziff Davis, publisher of PC Mag, for publishing two articles in the wake of the shutdown of Limewire telling people about "alternatives" to Limewire. The problem? Well, beyond being totally pointless, PC Mag only published one of the articles (the one the letter seems to find less objectionable). The other article that they complained about was published by a totally different publication. Accuracy is not big with the old school music industry, it seems.

Yes, PC Mag published an article highlighting alternatives to LimeWire, just like a ton of other websites did. Anyone who was looking for an alternative to LimeWire didn't need PCMag to find them. In fact, many reports noted a noticeable increase of downloads of those alternatives pretty quickly after LimeWire went down. The lobbyists get pretty worked up about all this, though:

Let's be honest. The vast majority of LimeWire's users were interested in one thing and one thing only: downloading our music for free with the full knowledge that what they were doing was illegal. The harm done to the creative community when people are encouraged to steal our music is immeasurable. Disclaimer or no, when you offer a list of alternative P2P sites to LimeWire -- and include more of the serial offenders -- PC Magazine is slyly encouraging people to steal more music and place at risk the tens of thousands of music industry jobs -- including singers, songwriters, musicians and the technical professionals who put it all together. Even worse is offering a direct link to a "resurrected" Limewire as follows: "I went ahead and downloaded LimeWire Pirate Edition for *ahem* research purposes, and can report that it appears to be working very smoothly. In the event that you, yourself, would like to do some research, you can download the client here (direct link)."

Yes, they're quite upset about that article about the LimeWire Pirate Edition (which we wrote about as well). Only problem? PCMag didn't publish it. Nor did any other Ziff Davis publications. It was actually in PC World, which is published by IDG -- a totally different company than Ziff Davis. Now, it's not hard to confuse PCMag and PC World -- lots of people do. But when sending an angry letter condemning a publisher, you would think that maybe one of these super powerful industry lobbyist/mouthpieces would think to actually check the sources before mouthing off.

Apparently not.

Given this mistake, it should come as little surprise that the rest of the letter is also full of factually ridiculous claims, such as "job loss" numbers due to "piracy" -- numbers that have been widely debunked so many times that it's almost pathological that these groups still cling to them like some talisman. Also, it's kind of funny that they imply the publishing business would feel differently if it had also been decimated by free competition (they call it "piracy," but they mean free competition). Ziff Davis is, in fact, a shell of its former self due to exactly that situation. However, the company has been trying hard to resurrect itself by actually competing in the marketplace -- something the signers of this letter could learn from.

Of course, I'm sort of curious what these groups actually think they're accomplishing with a letter like this. If it's to pressure magazines like PC Mag (or, ahem, PC World) not to publish such stories, that won't stop the info from getting out there. It will only increase the irrelevance of those publications -- especially if they feel brow-beaten by a bunch of dinosaurs, who refuse to adapt no matter how many times it's been shown to them how they can embrace the future successfully. This really feels like the sort of letter that these guys signed onto so they can show their constituency that they're "doing something" by stomping their feet, rather than actually doing something helpful like helping those they represent to adapt and embrace new opportunities. The full amusing letter is included after the jump...

Filed Under: fact checking, journalism, lobbyists, music industry, pc mag, pc world, publishing
Companies: ascap, bmi, idg, nmpa, riaa, sesac, sga, soundexchange, ziff davis