EU Commissioner Kroes: Copyright Is 'A Tool To Punish And Withhold'; New Business Models, Not More Enforcement Needed

from the she-really-gets-it dept

Neelie Kroes is that rare thing: a politician who actually seems to understand digital technologies. Before she became the European Commissioner for Digital Agenda, her current post, she was European Commissioner for Competition, and in that capacity made a speech about open standards in 2008 that included the following interesting statements:

It is simplistic to assume that because some intellectual property protection is good, that such protection should therefore be absolute in all circumstances.

and

if we extend intellectual property protection for technology, then we should only do so when it is justified under intellectual property principles, i.e. on the basis of evidence that such extension will lead to more innovations and will therefore promote consumer welfare.

Those comments were about problems with the patent system, and now Kroes has brought her frankness to bear on copyright:

let's ask ourselves, is the current copyright system the right and only tool to achieve our objectives? Not really, I'm afraid. We need to keep on fighting against piracy, but legal enforceability is becoming increasingly difficult; the millions of dollars invested trying to enforce copyright have not stemmed piracy. Meanwhile citizens increasingly hear the word copyright and hate what is behind it. Sadly, many see the current system as a tool to punish and withhold, not a tool to recognise and reward.

That's pretty stunning stuff for an EU Commissioner to be saying, given the European Commission's whole-hearted support for ACTA, and its plans for IPRED 2. Kroes goes on:

We need to go back to basics and put the artist at the centre, not only of copyright law, but of our whole policy on culture and growth. In times of change, we need creativity, out-of-the-box thinking: creative art to overcome this difficult period and creative business models to monetise the art. And for this we need flexibility in the system, not the straitjacket of a single model. The platforms, channels and business models by which content is produced, distributed and used can be as varied and innovative as the content itself.

Again, that focus on new business models rather than ever-more punitive copyright enforcement is a refreshing recognition by a very senior European politician of the real problem facing the creative industries: their failure to adapt to the vastly-different business landscape created by the Internet. Kroes picks up on that theme in her conclusion:

There are many new ideas out there – ideas, for example, like extended collective licensing as practised in Scandinavia, or other ideas that seek to both legitimise and monetise certain uses of works. Are these ideas the right ones to achieve our goals? I don't know. But too often we can't even try them out because of some old set of rules made for a different age – whether it is the Berne Convention, the legislation exceptions and limitations on the VAT Directive or some other current law. So new ideas which could benefit artists are killed before they can show their merit, dead on arrival. This needs to change.

I can't set out for you now what the model should be and indeed it's not the kind of model that should be developed from the centre. Rather we need to create a framework in which a model – or indeed several models – can develop organically, flexibly, in ways that support artists.

I see how some European stakeholders see with horror the arrival of Netflix, or the expansion of iTunes. We need to react, not to be paralysed by fear. Let's take chances. As Zygmunt Bauman put it, "the function of culture is not to satisfy existing needs, but to create new ones".

So that's my answer: it's not all about copyright. It is certainly important, but we need to stop obsessing about that. The life of an artist is tough: the crisis has made it tougher. Let's get back to basics, and deliver a system of recognition and reward that puts artists and creators at its heart.

It's tremendously good news that Kroes has not only recognized these problems but is prepared to articulate them publicly. It suggests that at least someone within the European Commission gets it. Too bad, then, that Kroes seems to be as exceptional in that respect as in her grasp of the underlying digital technologies that are driving these huge changes.

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Filed Under: business models, copyright, europe, neelie kroes, tools

EU Commissioner Warns Copyright Middlemen To Get With The Times

from the about-time dept

TorrentFreak points us to a recent speech given by Neelie Kroes, European Commission Vice-President for the Digital Agenda, in which she gives a warning to "copyright middlemen," that they need to adapt to the changing times:

Borders are now crossed more easily than ever before in history. It is a great opportunity for artists and creators of all kinds, as art has no limits but those of our minds. Art enriches itself by eliminating artificial barriers between people such as borders between countries.

Just as artists have always travelled, to join sponsors, avoid wars or learn from masters far from home, now digital technology helps them to cross borders and break down barriers. Their work can be available to all. In a sense, the internet is the realisation of the Renaissance dream of Giovanni Pico della Mirandola: all knowledge in one place.

Yet, it does not mean there are no more obstacles to sharing cultural and artistic works on the net. All revolutions reveal, in a new and less favourable light, the privileges of the gatekeepers of the "Ancien Regime". It is no different in the case of the internet revolution, which is unveiling the unsustainable position of certain content gatekeepers and intermediaries. No historically entrenched position guarantees the survival of any cultural intermediary. Like it or not, content gatekeepers risk being sidelined if they do not adapt to the needs of both creators and consumers of cultural goods.

Of course, the real issue is that middlemen who are used to being gatekeepers need to get away from the gatekeeper mindset, and realize that it's time to be enablers instead of gatekeepers -- but that's difficult to do.

There's also the admission that copyright "should not be an end in itself," which it too often appears to be for some in the industry:

Take for instance copyright. For 200 years, it has proved a powerful way to remunerate our artists and to build our creative industries. But copyright is not an end in itself. Copyright exists to ensure that artists will continue to create. Yet we see more and more often that it is not respected. In some sectors, the levels of piracy demand that we ask ourselves what are we doing wrong. We must ensure that copyright serves as a building block, not a stumbling block.

Look at the situation of those trying to digitise cultural works. Europeana, the online portal of libraries, museums and archives in Europe, is one key example. What a digital wonder this is: a single access point for cultural treasures that would otherwise be difficult to access, hidden or even forgotten.

Will this 12 million-strong collection of books, pictures, maps, music pieces and videos stall because copyright gets in the way? I hope not.

Of course, what Kroes is really pitching is the ongoing campaign to harmonize European copyright laws into a single copyright law across the EU, that will also include a single licensing setup. This effort has been under way for a while, and hasn't gone all that well, in part, because the various countries that make up the EU know that there are vast differences in each market, and they're not convinced a single copyright regime actually does make sense. So, while the language Kroes uses sounds good, it's probably more about complaints concerning regional differences, rather than a recognition that overall copyright law is broken.

Filed Under: copyright, gatekeepers, middlemen, neelie kroes