Amanda Palmer Shows How Her Fans Support Her

from the connect-with-fans... dept

One of the most amazing things to me about those who think that we need stronger copyright laws or that the music industry will "die" if we don't enforce copyright laws more stringently is what they're really saying about fans: they're saying that fans don't want to support artists. However, as we've seen over and over and over again, that's simply not true. Fans have no problem supporting musicians, if those musicians make an effort to connect. The idea that fans will suddenly stop supporting artists is shown to be false over and over again. The latest example comes from Amanda Palmer -- who's been on something of a crusade to get out of her record label contract with a subsidiary of Warner Music, Roadrunner Music. In an email to Bob Lefsetz, she talks about the support her fans are giving (voluntarily) as well as how she's better connecting with her fans via Twitter (despite the record label saying Twitter wasn't worth bothering with):

it's a lesson in how the future of music is working - fans are literally (and i mean that....literally) lining up at the signing table after shows and HANDING me cash, saying "thank you".

i had to EXPLAIN to the so-called "head of digital media" of roadrunner australia WHAT TWITTER WAS. and his brush-off that "it hasn’t caught on here yet" was ABSURD because the next day i twittered that i was doing an impromptu gathering in a public park and 12 hours later, 150 underage fans - who couldn't attend the show - showed up to get their records signed.

no manager knew! i didn't even warn or tell her! no agents! no security! no venue! we were in a fucking public park! life is becoming awesome.

also interesting: i brought a troupe of back-up actors/dancers on the tour (we were only playing 300-1000 seaters) and had no money to pay them, so we passed the hat into the crowd every night. each performer walked from each show with about $200 in cash. the fans TOOK CARE OF THEM. they brought us dinner every night, gave us places to sleep. (i couldn't afford to put up that many people in hotels). all sans label, all using email and twitter. the fans followed the adventure. they LOVED HELPING.

so?

the times they are a-changing fucking dramatically, when pong-twittering with trent reznor means way more to your fan-base/business than whether or not the record is in fucking stores (and in my case, it ain't in fucking stores).

twitter is EVERYTHING that you explain in your rants: it is a MAINLINE insta-connection with the fans. there is ZERO middleman. my fans hung out with me all day on twitter today while i unpacked weird tour shit, fan art, gifts and paraphernalia that usually just ends up in my closet or in the trash and took pictures of it for them.

Connect with your fans. Give them a reason to buy and they'll support you. This doesn't require DRM, lawsuits, collective licensing, blanket licensing or even copyright. It's a model that works today and works well for musicians of all stripes (though, you actually have to be good... no new model works that well for bad musicians).

Filed Under: amanda palmer, fans, support

Reznor Does It Again: Releases Free EP Of Unreleased Tracks From NIN, Jane's Addiction To Support Tour

from the go-get-'em dept

Trent Reznor sure has a way of releasing new experiments just before I'm about to give a presentation about him. He did it right before my MidemNet case study about his experiments, and now that I'm getting ready to an updated (and expanded!) version of the presentation at next week's Leadership Music Digital Summit, Reznor has launched a new website called NIN|JA 2009 in support of the new tour Nine Inch Nails is doing with Jane's Addiction (and Street Sweeper). The site has a streaming playlist from all three bands, along with the ability to download an entirely free EP of unreleased tracks (two from each band) in exchange for your email. And, not surprisingly, the page lets you get more info on the tour.

It's not particularly different than the release of The Slip, but shows that he's continued to combine these two factors of connecting with fans (often via free music) and immediately giving them a real reason to buy. Oh yeah -- and he still did it in a fun way for the fans. Last night, on Twitter, he alerted people that the site would be going live today, but then had fun with it this morning -- giving people a 3 minute countdown following by a bit of joking around, first backing it up to 5 minutes, saying someone had kicked the plug out of the wall, then geekily pretending to be a clueless Windows user:

• trent_reznor: So... anybody know what it means when your PC's screen goes all blue and wont do anything? Give me a sec here.
• trent_reznor: An exception has occured at 0028:C11B3ADC in VxD DiskTSD(03) 000016660. It may be possible to continue normally. ????
• trent_reznor: Come on, people - you know me better than that.

And with that, the site launched. Time to go update the presentation...

Filed Under: business models, concerts, fans, jane's addiction, music, nine inch nails, trent reznor

As Musicians Complain That YouTube Doesn't Pay Enough, At Least One Musician Is Profiting Greatly From YouTube

from the free-can-be-quite-good dept

As various musicians are upset that YouTube refuses to pay more for helping to publicize their videos, it appears at least some musicians understand the massive value of YouTube. Reader Josh Austin tells us he was listening to a local radio show in Denver, where the DJs were interviewing the singer, Joe Bonamassa. In the course of the discussion he mentions just how valuable YouTube has been for him, saying:

All this digital stuff, now, it's actually really helped my audience, you know. We were playing little blues bars, and with the advent of YouTube all these college kids started coming out, because they'd check you out online, and instead of a hundred fans, there'd be thousands, and it's great! How can you complain about YouTube? It's a really good thing.

You can see the video embedded below, with the relevant section starting at about 2:45: So, for all those musicians complaining that YouTube doesn't "pay enough," I would imagine that the increased revenue Bonamassa gets from increasing his audience by an order of magnitude seems like a pretty decent "payment." And, to think, YouTube provided this promotional platform to him for free!

Filed Under: fans, free, joe bonamassa, music, videos
Companies: youtube

My MidemNet Presentation: Trent Reznor And The Formula For Future Music Business Models

from the cwf-+-rtb-=-$$$ dept

A version of this post has been crossposted to the MidemNet blog. Embedded here is the 15 minute (trust me, it goes by quickly) presentation I did at MidemNet on January 17th in Cannes, France. If you're reading via RSS or another site like iGoogle, click through to see the full presentation. Sorry it took so long to get the video up. There were a few minor technical difficulties. Anyway, the presentation garnered an interesting reaction and a whole series of fascinating discussions over email, in person and over the phone since I presented it, and while I don't want to repeat what's in the video, I did want to discuss a few points raised by the presentation. The core of the presentation is the following simple "formula" that is the basis for making money in the music business (and, I'd argue, many other businesses) in the digital era:

Connect With Fans (CwF) + Reason To Buy (RtB) = The Business Model ($$$$)

There are many artists -- famous and not so famous -- who have been making use (on purpose, or not) of this formula to create successful strategies for building up a stronger fan base, creating wonderful new works of art, distributing them out to the community and getting paid for it at the same time. What made Reznor so interesting as a case study was the fact that he's done it so many times in so many different ways that he, by himself, represents a great example of how you can approach this simple formula in an infinite variety of creative ways.

One of the issues I've had in discussing recording industry business models is that we always hear excuses for why a, b or c won't work. "Well, that guy can make money selling t-shirts, but this guy's fans aren't t-shirt types." "That guy will sell concert tickets, but this guy doesn't like to perform." "Maybe some fans will pay upfront, but people are so greedy that most will just free-ride." It's all excuses. They all want a simple model that everyone can follow, but the point here is that while the model itself is simple, executing on any business model is difficult.

It's about applying that "simple model" in a variety of different creative ways -- which Reznor has done time and time and time again. Hell, I couldn't even include all of the examples of Reznor's successes in this single presentation, let alone successes by other musicians who have executed differently -- but all of whom connected with fans (CwF) and then gave them a real reason to buy (RtB).

A second point that needs to be discussed is that a true reason to buy (RtB) is a voluntary transaction. Too often we've seen musicians or other content creators think that there is some sort of obligation to buy. And, so they put something out with a price tag, but without doing a very good job convincing fans why they should buy. There was no real reason -- and then they seem to lash out at their fans for hurting them. The fault, however, lies with the musician (like any business) who failed to give a proper reason to buy, and falsely assumed that fans had some sort of obligation to buy. If an artist believes there's an obligation to buy, fans will often educate the artist very quickly.

One final point on this is the last question that people often raise: why should the musician be involved in any of this? Shouldn't they just be creating music. There are two answers to this. First, this is exactly where a smart record label, agent or manager can come in and be quite helpful. Let the musician create the music and let the "business guys" focus on applying this business model. Second, however, is that due to the way the industry is these days, the musician does need to be somewhat involved. You cannot connect with fans if you're in seclusion. If you don't want to make the effort to connect with fans, then that's fine: you won't have that many fans. It's a choice you make.

That said, there are tremendous opportunities allowed by new technologies, new communities and new methods of communicating today. They all enable better ways to connect with fans, and better ways to offer real reasons to buy. Those who look at the past and complain about what's been lost need to turn around and look at the vast open fields of opportunity in front of them. There's a lot more music to be made, a ton of new fans to make very, very happy -- and, yes, through it all, an awful lot of money that can be made as well. You just need to stop worrying about what was lost and recognize all there is to be gained.

Filed Under: business models, fans, midemnet, music, nine inch nails, trent reznor

How Many More Ways Can Axl Rose Piss Off Fans?

from the keep-trying dept

Axl Rose of Guns N' Roses has a funny way of trying to sell his album: his strategy seems to basically revolve around pissing off fans who want to interact with the music. There's been plenty of coverage over the arrest and subsequent guilty plea of a blogger who was actually doing a fantastic job of promoting the new album by leaking it online. Since then, Rose has apparently been unwilling to do much to actually promote the album, other than putting angry rants on various websites. The latest is that he's apparently threatening legal action against Activision for including some GNR songs in Guitar Hero. Apparently no one pointed out to Rose that having songs in Guitar Hero tends to help sell more albums. And, that would be useful for Rose right now, as reports are that his long-awaited album has been a tremendous flop. So, once again, it's worth pointing out that the last thing any musician wants to do these days is appear to be anti-fan.

Filed Under: axl rose, fans, guitar hero, guns n' roses
Companies: activision

Toyota Takes After Ford In Claiming Ownership Of Fan Photos

from the not-so-smart dept

You may recall that Ford has been rather aggressive in telling fans of various Ford cars that they have no right to create things like calendars from photos they, themselves, have taken. Basically, Ford has claimed ownership of any photos of Ford vehicles. That, of course, is crazy. But apparently the thinking extends to other car companies as well. Apparently, Toyota is now threatening a site that hosts various "desktop wallpapers" for computers because it offers up a variety of wallpapers made up of images of various Toyota automobiles.

TorrentFreak, who has written up the article, exaggerates a bit in claiming that this is the most "wildly arrogant" DMCA claim. After all, Ford did exactly the same thing earlier, and plenty of other companies have done similar things. Also, apparently Toyota hasn't actually invoked the DMCA yet, simply telling the site's owner he has to remove the images or it would send DMCA notices. Rather obnoxiously, when the guy who runs the site asked which images, specifically, violated Toyota's intellectual property, Toyota's lawyers responded that they would only identify them if the site's owner paid for their time. Of course, the DMCA actually requires you to name the specific infringing files.

You might possibly be able to make a case that Toyota could sorta maybe make a trademark claim here -- that some might assume that the desktop wallpapers were officially offered by Toyota, but that wouldn't explain why they're threatening to use the DMCA, which has nothing to do with trademarks.

However, most importantly, as we noted with the Ford situation, it makes no sense to beat up on fans of your products who are sharing photos of the cars they love and are actively promoting the cars for the automakers. It seems like yet another case where lawyers simply freak out without realizing how much damage they're doing to their client's brand. Update: Good news! In the comments, Ford claims that the earlier story was a misunderstanding (though, don't exactly explain how come it's happened multiple times) and Toyota has also apologized for the threat, saying that it was a mistake.

Filed Under: copyright, dmca, fans, lawyers, wallpaper
Companies: ford, toyota

Bryan Adams Sends Copyright Bullies After Fan Sites

from the how-anti-fan-can-you-be? dept

One of Prince's more absurd moments of fan abuse came when he threatened various fansites for hosting photos of him and including images of album covers on their sites. Yes, these were fansites, promoting Prince and his music... and Prince threatened them. It appears that musician Bryan Adams is now doing the same, hiring WebSheriff (one of the companies that tries to track down file sharing) to bully and threaten Bryan Adams' fansites for daring to help promote Adams. Now, I know what you're thinking: Bryan Adams has fansites? But, beyond that, it does seem like WebSheriff is going beyond legal boundaries in its threats. Its big complaint seems to be that some of these sites link to unauthorized versions of Adams' music. But linking isn't illegal in most places, so it's difficult to see what sort of legal leg they have to stand on. If I ran a fansite helping to promote a musician for free, and then started receiving legal threats over it, my instincts would be to simply stop helping promote that musician's work for free -- and let the musician know that if they wanted me to continue promoting his work, he should pay up.

Filed Under: bryan adams, copyright, fans

Record Label Gives Fans A Reason To Buy

from the targeting-the-collectors dept

Yet another example of a small indie record label that actually understands the importance of giving fans a reason to buy, rather than just assuming that if they put out music, people should just buy. This example, sent in by reader Fitte Prins, involves a small heavy metal record label in Chicago that puts out a variety of limited edition vinyl records in beautiful packaging, with the idea of attracting collectors who like the vinyl artwork almost as much as the music itself. It certainly wouldn't work for all record labels, but it's a recognition that there's a lot more to offer than just the songs.

Filed Under: fans, music, reason to buy, record label, vinyl

Looks Like Someone Learned From The Scrabulous/Hasbro Mess

from the good-for-them dept

We've talked about how both Hasbro and Mattel seriously screwed up in dealing with Scrabulous, the online version of Scrabble written by two brothers in India and placed in Facebook where it became a huge hit. While the companies did make overtures to working with the brothers, eventually they sued to shut down the game, pissing off plenty of legitimate fans, leading to widespread boycotts of Hasbro and Mattel games, and allowing the brothers to create their own new game that has also won fantastic reviews.

It appears that not every game company is so short-sighted. Reader Doug Schneider writes in to let us know about a guy who created a virtual copy of the popular casual game Bejewled inside the virtual world World of Warcraft. Yet, rather than shut the guy down or threaten to sue him, the makers of Bejewled, Popcap Games, hired the guy to create an official version for World of Warcraft, saying that the original version lacked polish, so they figured it made sense to just hire him to clean it up and make an official version. What a concept.

Filed Under: bejeweled, fans, lessons, scrabulous, video games, world of warcraft
Companies: hasbro, mattel, popcap games

Amazing What You Can Do When You Don't Sue Your Fans

from the you-can-get-data! dept

I was a bit surprised at how many people sent in the news that Trent Reznor had sent around a survey to fans who are on the Nine Inch Nails mailing list. After all, what's so surprising about a survey? There was some cool stuff, where Reznor suggested that as an incentive for filling out the survey he'd consider offering some sort of one-time prize such as flying the fan to a gig somewhere in the world, but overall, what's the big deal about a survey? But it appears Bob Lefsetz has put his finger on it. It's a big deal because it's exactly the sort of thing that the traditional labels simply can't do any more, because you can't ask your fans for a favor when you're suing a bunch of them. While the RIAA still seems to think that its battle against file sharers is some sort of epic necessity, Reznor is out actually connecting with fans and giving them a reason to feel happy about sharing information with him (not to mention paying him money as well).

Sounds like Trent's a real person. Like if you bumped into him at the mall, you could have a conversation. The Net has burned down the wall between artists and fans. You have to be accessible and human. You can't talk down to your fans, you must respect them. They'll do ANYTHING for you if you treat them right, if they think you're really listening.

If it's all about money, and the major labels believe this, telling us they want 360 deals and ringtone fees, then an artist like Trent has got the big boys beat. Because his fans won't buy only the single, but the album, the t-shirt, the concert ticket, the coffee table book, just about anything Trent can cook up! And the profit margin? ASTRONOMICAL! Not that Trent's afraid of giving away his music for free. Kind of like Google. Search is free, click on ads if you'd like. You feel GOOD when you click on Google ads. You want to pay the search company BACK!

Filed Under: business models, fans, music, nine inch nails, trent reznor
Companies: riaa